The relationship between betting and darts has grown even closer, as Betfred has confirmed it will continue its long-running partnership with the Professional Darts Corporation (PDC), remaining as the title sponsor of the prestigious World Matchplay tournament until at least 2030. The agreement secures another......
Manchester City Sign Record-Breaking £1 Billion Kit Deal with Puma Manchester City have signed a landmark £1 billion kit deal with Puma, the biggest in football history, surpassing Real Madrid’s £950 million agreement with Adidas. The deal also eclipses rivals Manchester United, who signed a......
Following the release of the top 10 Premier League fair market sponsorship values, The Sponsor now reveals the full rankings for 2025 — stretching from Liverpool’s commanding £65.9 million front-of-shirt valuation to the clubs fighting for commercial recognition at the foot of the table. This......
At Sponsor Seeker, we specialise in connecting brands with the perfect sponsorship opportunities, and we’re thrilled to share another success story. Our client, Halo Service Solutions, found their ideal partnership through SponsorSeeker.co.uk and is now teaming up with English Universities Sport (EUS) in a game-changing......
German automotive giant Audi has signed a three-year agreement to become the official sponsor of Sky Sports F1 in the UK. This partnership comes as Audi prepares to enter Formula One next season, taking over the Swiss-based Sauber team. The deal will provide Audi with......
Ineos is in discussions to terminate its sponsorship agreement with Tottenham Hotspur two years ahead of schedule as part of wider cost-cutting measures. The chemicals giant, owned by Sir Jim Ratcliffe, originally signed a five-year deal in 2022, making Ineos Grenadier the club’s official 4×4......
Leeds Rhinos and Leeds Bradford Airport (LBA) have unveiled a new partnership that will bring the two brands closer together. Over 4m passengers use Leeds Bradford Airport every year, travelling to over 80 destinations via ten airline partners, many of which get a birds eye view of......
Sponsor Seeker Facilitates Sponsorship Deal Between Passive Fire Protection and Ashby Ivanhoe Rangers Sponsor Seeker is excited to announce a successful partnership facilitated through our platform between Passive Fire Protection and the Ashby Ivanhoe Rangers. This two-year deal includes kit sponsorships and advertising boards for......
For the second consecutive season, Chelsea began their Premier League campaign without a front-of-shirt sponsor. In their opening matches, the Blues have been playing without the valuable sponsorship space filled, as they continue their search for a new long-term deal. Last season, Chelsea faced a......
Qatar Airways has secured a landmark sponsorship deal to become the new global airline sponsor of the UEFA Champions League until at least 2030. This unprecedented agreement spans two competition cycles and is reported to be worth between €490 million (US$545 million) and €500 million......
AWDIS Brands Sponsors Vocal Star Unsigned 2024 Through Sponsor Seeker AWDis Brands, renowned for their customisable, high-quality garments, has proudly sponsored Vocal Star Unsigned 2024, facilitated by Sponsor Seeker. This partnership brings together the best in apparel with an exciting platform for emerging musical......
Bournemouth AFC has secured a significant new front-of-shirt sponsorship deal with betting company BJ88, valued at £8 million. This figure represents a 185% premium over the club’s fair market value, which was recently assessed at £2.8 million by The Sponsor magazine. The substantial difference between the fair market......
Bancroft’s Team Neutrino Sponsored by CR Payroll Through Sponsor Seeker Bancroft’s Team Neutrino, participating in the F1 in Schools project, has secured a sponsorship from CR Payroll, facilitated through Sponsor Seeker. This partnership exemplifies the synergy between educational innovation and corporate support. CR Payroll shared......
Adidas has announced its new role as the official apparel partner for Sky Sports Golf, debuting at The 152nd Open Championship at Royal Troon. During the event, adidas apparel will be showcased by the entire Sky Sports on-screen team throughout their live coverage. Under this......
Fowler Smith Mortgages & Protection is proud to announce their sponsorship of Taylor O’Flanagan’s Race Team for the 2024 season. This partnership, facilitated through Sponsor Seeker, marks a significant collaboration between a leading financial service provider and a distinguished competitor in the Caterham 310R Championship.......
Crawley Town renew their sponsorship with Brick Borrow We are delighted to announce that Crawley Town has decided to renew their sponsorship with Brick Borrow as their shirt sleeve sponsor. This renewed agreement comes after an immensely successful season, which saw Crawley Town promoted through......
The Gazelles Off Road Team are thrilled to announce their latest sponsorship deal with Eurospare thanks to Sponsor Seeker. This partnership marks an exciting chapter for the all-female team, renowned for their participation in off-road endurance 4×4 rally raids with their reliable Land Rover vehicles.......
In a notable example of community support and corporate engagement, BTCC Exchange has sponsored the Red Eagle Foundation’s Celebrity Golf Day. This collaboration, made possible through Sponsor Seeker, highlights the impactful partnerships that can be forged between charities and businesses. Here’s What Red Eagle Foundation......
In a heart warming testament to the power of community and corporate responsibility, F Geo Robinson has announced its sponsorship of the Friends of The Hospital of St Cross. This sponsorship, facilitated by Sponsor Seeker, marks a significant milestone for both the company and the......
Liverpool have continued to make headway in further increasing their commercial revenues with the signing of a multi-year sponsorship deal with Japan Airlines (JAL). The global sponsorship deal sees the award-winning carrier become the club’s official airline partner, something that the club haven’t had since the......
Mastercard has announced the renewal of its sponsorship of the UEFA Champions League, extending the partnership through 2027. This renewal, revealed after the 2024 UEFA Champions League final at London’s Wembley Stadium, coincides with Mastercard’s celebration of its thirty-year sponsorship of the prestigious competition. The......
VMR Travel has proudly announced its sponsorship of the training kits for Cheshire Schools FA, marking a significant contribution to local youth football. This partnership exemplifies VMR Travel’s commitment to supporting sports at the grassroots level and nurturing young talent within the community. A representative......
Edge Racing is embarking on an exhilarating journey into the 2025 Rokit British F4 campaign alongside the esteemed Chris Dittmann Racing (CDR) team. As they prepare to hit the track, they’re actively seeking sponsorship opportunities to fuel their quest for victory. With a history of......
FC Barcelona, one of football’s most iconic clubs, is on the brink of a significant change in its kit sponsorship landscape The Catalan giants are contemplating a breakaway from their longstanding partnership with Nike, which has been in place since 1998. Reports suggest that Barcelona......
The Aston Martin Formula 1 team has confirmed a new five-year agreement with Aramco, naming the company as its official title sponsor starting from the 2024 season. The Silverstone-based team forged a strategic partnership with the Saudi Arabian state-owned oil company in 2022, granting......
Liverpool has reportedly agreed to switch from Nike to Adidas for the 2025/26 season, marking a significant development for FSG as they anticipate a windfall. The change in kit manufacturer signals a new era for the club, with German giants Adidas securing the rights to......
Liverpool FC has announced the extension of their sponsorship deal with AXA, securing an agreement worth more than £20 million over the next five years The roots of this partnership were planted in 2018 when AXA joined Liverpool FC as their official insurance partner.......
In a whirlwind debut weekend at the Radical Cup Championship, Sam Shaw, the emerging motorsport sensation, has taken the racing world by storm. With an impressive display of skill and determination, Shaw’s performance has not only captivated spectators but also sparked keen interest among potential......
In a pivotal move set to turbocharge his racing career, upcoming motorsport sensation Sam Shaw is thrilled to announce his partnership with leading sponsorship agency Sponsor Seeker. As Sam gears up to make a splash in the 2024 Radical Cup UK, this strategic collaboration aims......
The Women’s Super League and Women’s Championship are on the verge of securing a record sponsorship deal, with Barclays set to double its investment in the two leagues. Telegraph Sport understands the bank will pay roughly £9 million per season for the new title sponsorship rights alone.......
France’s top soccer league is on the brink of a monumental sponsorship deal, as they set to adopt a new identity as the McDonald’s Ligue 1 from July 1. This ground-breaking shift comes as a result of a historic three-year sponsorship deal inked between the......
UEFA has named international beverage brand Coca-Cola as the official global sponsor of EURO 2024. Coca-Cola will also become the official non-alcoholic beverage sponsor of next summer’s football tournament hosted by Germany, kicking off on 14 June, 2024. This extends UEFA and Coca-Cola’s long-standing relationship pertaining to the......
Edinburgh South Community Football Club is thrilled to announce its latest sponsorship deal with Business Support Centre. The company has generously provided funding for the club’s training kits which has ensured they have the necessary resources to excel in their training sessions. With this being......
RL Commercial have today announced a major new partnership for the sport with ABK Beer, one of the oldest and most popular breweries in Germany, becoming the Official Beer of Rugby League. ABK Beer will have rights across the Betfred Super League, Betfred Challenge Cup and England Rugby League. ABK’s branding will be......
Business Support Centre agrees sponsorship deal with Wilmslow Hockey Club Through the services of Sponsor Seeker, Wilmslow Hockey Club have secured a sponsorship deal with the Business Support Centre. Business Support Centre expressed their satisfaction towards Sponsor Seeker, stating, “We found the site really......
Enchanted Escapes Travel transforms Chars Youth Football Club with generous sponsorship thanks to Sponsor Seeker In a game-changing move for Chars Youth Football Club, Enchanted Escapes Travel has stepped up to sponsor the team’s kit and equipment needs. The dedicated efforts of Sponsor Seeker......
Rugby League Commercial is to continue its successful partnership with Northern, the rail operator. A new two-year partnership has been agreed that will reflect Northern’s continued commitment to the community game as well as becoming Super League’s first official sustainable travel partner. Northern have been......
Tiger Woods has officially announced the end of his 27-year partnership with Nike. The golf legend ,Tiger Woods, has been signed to the apparel giants since 1996, becoming one of their most famous and successful ambassadors. Fans have only ever seen the 15-time major......
Qatar Airways, renowned for its exceptional global reach and commitment to excellence, has once again set its sights on the world stage of sports sponsorship. Following its highly successful partnership with FIFA, the airline has now taken flight as the Official Airline partner of Formula......
“The sky’s the limit” for teenage darts sensation Luke ‘the Nuke’ Littler who could be set for six-figure sponsorship deals and international stardom experts have said The 16-year-old from Warrington is into the finals of the PDC World Championship in London after a dream debut at......
Deal with breakfast cereal giant covers digital channels, in-stadium advertising, and other activations. Premier League champions Manchester City have announced a multi-year partnership with Kellogg’s that will see the brand become the club’s official breakfast cereals partner. Contract: Agreement will see cereal giant work with both Manchester City’s men’s......
Leading cosmetic dental brand, Smmmile, has announced an exciting new sponsorship deal with Leeds Rhinos, becoming its official dental partner for the upcoming rugby league season. The collaboration will see Smmmile offer exclusive dental packages to all Rhinos teams including Men’s, Women’s, Wheelchair, Academy and......
Crawley Town Football Club has scored big off the pitch with a major shirt sleeve sponsorship from Brick Borrow, facilitated through Sponsor Seeker. The collaboration between Crawley Town Football Club and Brick Borrow brings vital financial support and highlights how Sponsor Seeker connects sponsors and......
English football giants Arsenal and Liverpool have both struck long-term partnerships with Google Pixel. Contract: Pixel to be the official mobile phone sponsor of both clubs Pixel to create exclusive content covering men’s and women’s teams, as well as tech-driven experiences Liverpool to launch their......
HOLLYWOOD star Ryan Reynolds has bagged an M&S meal deal — with the chain sponsoring his football club. Wrexham AFC announced a three-year sponsorship deal with M&S Food which will see it support community initiatives. The news comes after The Sun told this week that......
Manchester United will lose £10million a year in sponsorship revenue for every season they fail to reach the Champions League from 2025 Mail Sport has discovered that a penalty clause has been included under the terms of the clubs renegotiated 10-year agreement with adidas. This means Manchester United......
Betting company Betfred will continue to sponsor rugby league in the UK for a further three years after extending its existing deal with the sport. Betfred has sponsored Super League since 2017 and has gone on to sponsor the men’s, women’s and wheelchair Challenge......
Mention Welsh football clubs and celebrity backers, and Wrexham AFC’s Hollywood owners Ryan Reynolds and Rob McElhenney will probably spring to mind. But one under-14s team in Cardiff can now boast its own superstar supporter in rapper 50 Cent. AFC Rumney’s girls side have his......
Tennis Sponsorship | The IMG-run Madrid Open has signed a three-year deal with Lacoste that designates the French fashion brand as the premier tennis tournament’s official footwear and apparel sponsor. Tennis Sponsorship – Under the new agreement, Lacoste will provide outfits for all line judges,......
Automotive brand to remain official partner and official car of European golf tour until end of 2027. Golf Sponsorship – Golf’s DP World Tour and automotive giant BMW have penned a five-year extension to their golf partnership, with the pair set to double down on......