How Qatar Airways F1 partnership is taking fans to new heights
Qatar Airways, renowned for its exceptional global reach and commitment to excellence, has once again set its sights on the world stage of sports sponsorship.
Following its highly successful partnership with FIFA, the airline has now taken flight as the Official Airline partner of Formula 1, solidifying its reputation as a supporter of the most prestigious sporting events in the world. But what sets Qatar Airways F1 sponsorship apart and how do they intend to leverage the partnership?
In this article, we delve into the thrilling realm of Formula 1 and explore how Qatar Airways F1 partnership aims to redefine the fan experience while leaving an indelible mark on the sport. To shed light on this exciting partnership, we had the privilege of speaking with Luke Drake, Vice President of Commercial Partnerships at Qatar Airways, as he shares insights into the brand’s strategic approach and ambitious plans for the future.
What is it about F1 that makes it the perfect fit for Qatar Airways?
“As a brand, we position ourselves with globally prominent assets at the top of their food chain. Formula 1 is undoubtedly the pinnacle of motorsports; it emulates the high standards of service that Qatar Airways delivers to our customers around the world daily.
The standards of Qatar Airways and His Excellency Mr Al-Baker are extremely high. So, we must work on top-quality programs, and the shared luxury and global brand characteristics make for a perfect fit between F1 and Qatar Airways .”
How do you plan to leverage the Qatar Airways F1 partnership to improve the fan experience?
“The answer to that is twofold. Firstly, we’re excited to announce that Qatar Airways F1 partnership includes being the presenting partner of the Paddock Club. It’s essential for us that everyone who comes into the Paddock Club has a great experience.
We want to develop great experiences for our shared customers and fans in the Paddock Club, giving them the best quality access, views of the track, and food and beverage. Our aim is to use our know how and experience in service to keep moving the product quality up in Formula 1.
Secondly, as an airline that travels to over 160 destinations worldwide, we are uniquely placed as a partner for a global sport like Formula 1. We aim to provide fans with a great experience at their favourite races through our Ultimate F1 Fan Packages at qatarairways.com/f1. These are fully integrated travel packages with flights, accommodation and race tickets, and exclusive experiences, including events with F1 drivers, pit lane walks, guided track tours and more.
As a partner for a global sport like Formula 1, we aim to make the most of the synergy between the two and provide fans with a great experience at their favourite races while following their drivers and teams around the world.”
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