Mastercard Renews UEFA Champions League Sponsorship Until 2027
Mastercard has announced the renewal of its sponsorship of the UEFA Champions League, extending the partnership through 2027. This renewal, revealed after the 2024 UEFA Champions League final at London’s Wembley Stadium, coincides with Mastercard’s celebration of its thirty-year sponsorship of the prestigious competition. The new agreement also encompasses sponsorship rights for the UEFA Super Cup in 2024, 2025, and 2026.
Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, expressed his enthusiasm for the continued partnership: “As a proud sponsor of the UEFA Champions League for 30 years, we have helped create incredible experiences on and off the pitch and witnessed the intense passion that fans have for this competition. Connecting our cardholders to their passions—and each other—is at the heart of our brand, and we are thrilled to continue bringing fans closer to the UEFA Champions League action in the years to come.”
Guy-Laurent Epstein, Marketing Director of UEFA, also commented on the extension: “We’re delighted to extend our partnership with Mastercard until 2027. For over three decades, Mastercard has been an unwavering supporter of the UEFA Champions League, bringing fans and cardholders priceless moments and unparalleled experiences. Entering this new era of UEFA men’s club competitions, we’re excited to continue this extraordinary journey together – one of the longest-standing partnerships in world football – ensuring fans continue to enjoy the very best of the beautiful game on the ultimate stage.”
Mastercard’s long-standing partnership with the UEFA Champions League offers cardholders worldwide access to exclusive, unique experiences. Among these is the priceless opportunity for children to walk out onto the pitch as player mascots alongside some of Europe’s greatest teams, creating unforgettable moments for fans and their families.
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