Manchester City score multi-year partnership with Kellogg’s
Deal with breakfast cereal giant covers digital channels, in-stadium advertising, and other activations.
Premier League champions Manchester City have announced a multi-year partnership with Kellogg’s that will see the brand become the club’s official breakfast cereals partner.
- Agreement will see cereal giant work with both Manchester City’s men’s and women’s first teams
- Kellogg’s brand will be visible in the Etihad Stadium and Joie Stadium through matchday-activations and in-stadium advertising as well as across the club’s digital channels
- The two parties promise to work together to encourage positive change within communities in the local area and beyond
This latest partnership follows Manchester City’s recent agreement with Nissan, with the Japanese automotive giant named as the club’s official equality, diversity, and inclusion partner in early December.
Meanwhile Manchester City’s women’s teams continue to grow in commercial appeal. Earlier this year they signed up baby equipment firm Joie as the official stadium naming partner of the previously titled Academy Stadium, making them the first Women’s Super League (WSL) club to secure such an agreement.
“To partner with a renowned brand like Kellogg’s is a great accolade for the club,” said Kaitlyn Beale, vice president of global partnership sales at City Football Group.
“Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share.”
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