The Aston Martin Formula 1 team has confirmed a new five-year agreement with Aramco, naming the company as its official title sponsor starting from the 2024 season. The Silverstone-based team forged a strategic partnership with the Saudi Arabian state-owned oil company in 2022, granting co-title rights...
The Women’s Super League and Women’s Championship are on the verge of securing a record sponsorship deal, with Barclays set to double its investment in the two leagues. Telegraph Sport understands the bank will pay roughly £9 million per season for the new title sponsorship rights alone. That...
France's top soccer league is on the brink of a monumental sponsorship deal, as they set to adopt a new identity as the McDonald's Ligue 1 from July 1. This ground-breaking shift comes as a result of a historic three-year sponsorship deal inked between the league...
Rugby League Commercial is to continue its successful partnership with Northern, the rail operator. A new two-year partnership has been agreed that will reflect Northern's continued commitment to the community game as well as becoming Super League's first official sustainable travel partner. Northern have been long-term partners...
Tiger Woods has officially announced the end of his 27-year partnership with Nike. The golf legend ,Tiger Woods, has been signed to the apparel giants since 1996, becoming one of their most famous and successful ambassadors. Fans have only ever seen the 15-time major winner in Nike...
Deal with breakfast cereal giant covers digital channels, in-stadium advertising, and other activations. Premier League champions Manchester City have announced a multi-year partnership with Kellogg’s that will see the brand become the club’s official breakfast cereals partner. Contract: Agreement will see cereal giant work with both Manchester City’s men’s and women’s...
Every match of the Vitality Netball Superleague 2021 season will be broadcast across Sky Sports and England Netball platforms, meaning fans will be able to follow their team across the season; coverage starts on February 12 with four consecutive days of live action Every match of...
Private equity firm CVC Capital Partners has invested a reported $300 million in the International Volleyball Federation (FIVB). CVC and the global governing body will form World Volleyball, a commercial entity for the sport across the world that will act as the sole regulatory body. It will manage rights to volleyball and beach volleyball...