News

  • FC Barcelona, one of football’s most iconic clubs, is on the brink of a significant change in its kit sponsorship landscape The Catalan giants are contemplating a breakaway from their longstanding partnership with Nike, which has been in place since 1998. Reports suggest that Barcelona......

  • The Aston Martin Formula 1 team has confirmed a new five-year agreement with Aramco, naming the company as its official title sponsor starting from the 2024 season.   The Silverstone-based team forged a strategic partnership with the Saudi Arabian state-owned oil company in 2022, granting......

  • Liverpool has reportedly agreed to switch from Nike to Adidas for the 2025/26 season, marking a significant development for FSG as they anticipate a windfall. The change in kit manufacturer signals a new era for the club, with German giants Adidas securing the rights to......

  • Liverpool FC has announced the extension of their sponsorship deal with AXA, securing an agreement worth more than £20 million over the next five years   The roots of this partnership were planted in 2018 when AXA joined Liverpool FC as their official insurance partner.......

  • In a whirlwind debut weekend at the Radical Cup Championship, Sam Shaw, the emerging motorsport sensation, has taken the racing world by storm. With an impressive display of skill and determination, Shaw’s performance has not only captivated spectators but also sparked keen interest among potential......

  • In a pivotal move set to turbocharge his racing career, upcoming motorsport sensation Sam Shaw is thrilled to announce his partnership with leading sponsorship agency Sponsor Seeker. As Sam gears up to make a splash in the 2024 Radical Cup UK, this strategic collaboration aims......

  • The Women’s Super League and Women’s Championship are on the verge of securing a record sponsorship deal, with Barclays set to double its investment in the two leagues. Telegraph Sport understands the bank will pay roughly £9 million per season for the new title sponsorship rights alone.......

  • France’s top soccer league is on the brink of a monumental sponsorship deal, as they set to adopt a new identity as the McDonald’s Ligue 1 from July 1. This ground-breaking shift comes as a result of a historic three-year sponsorship deal inked between the......

  • UEFA has named international beverage brand Coca-Cola as the official global sponsor of EURO 2024.   Coca-Cola will also become the official non-alcoholic beverage sponsor of next summer’s football tournament hosted by Germany, kicking off on 14 June, 2024. This extends UEFA and Coca-Cola’s long-standing relationship pertaining to the......

  • Edinburgh South Community Football Club is thrilled to announce its latest sponsorship deal with Business Support Centre. The company has generously provided funding for the club’s training kits which has ensured they have the necessary resources to excel in their training sessions. With this being......

  • RL Commercial have today announced a major new partnership for the sport with ABK Beer, one of the oldest and most popular breweries in Germany, becoming the Official Beer of Rugby League. ABK Beer will have rights across the Betfred Super League, Betfred Challenge Cup and England Rugby League. ABK’s branding will be......

  • Business Support Centre agrees sponsorship deal with Wilmslow Hockey Club   Through the services of Sponsor Seeker, Wilmslow Hockey Club have secured a sponsorship deal with the Business Support Centre. Business Support Centre expressed their satisfaction towards Sponsor Seeker, stating, “We found the site really......

  • Enchanted Escapes Travel transforms Chars Youth Football Club with generous sponsorship thanks to Sponsor Seeker   In a game-changing move for Chars Youth Football Club, Enchanted Escapes Travel has stepped up to sponsor the team’s kit and equipment needs. The dedicated efforts of  Sponsor Seeker......

  • Rugby League Commercial is to continue its successful partnership with Northern, the rail operator. A new two-year partnership has been agreed that will reflect Northern’s continued commitment to the community game as well as becoming Super League’s first official sustainable travel partner. Northern have been......

  • Tiger Woods has officially announced the end of his 27-year partnership with Nike.   The golf legend ,Tiger Woods, has been signed to the apparel giants since 1996, becoming one of their most famous and successful ambassadors. Fans have only ever seen the 15-time major......

  • Qatar Airways, renowned for its exceptional global reach and commitment to excellence, has once again set its sights on the world stage of sports sponsorship. Following its highly successful partnership with FIFA, the airline has now taken flight as the Official Airline partner of Formula......

  • “The sky’s the limit” for teenage darts sensation Luke ‘the Nuke’ Littler who could be set for six-figure sponsorship deals and international stardom experts have said The 16-year-old from Warrington is into the finals of the PDC World Championship in London after a dream debut at......

  • Deal with breakfast cereal giant covers digital channels, in-stadium advertising, and other activations. Premier League champions Manchester City have announced a multi-year partnership with Kellogg’s that will see the brand become the club’s official breakfast cereals partner. Contract: Agreement will see cereal giant work with both Manchester City’s men’s......

  • Leading cosmetic dental brand, Smmmile, has announced an exciting new sponsorship deal with Leeds Rhinos, becoming its official dental partner for the upcoming rugby league season. The collaboration will see Smmmile offer exclusive dental packages to all Rhinos teams including Men’s, Women’s, Wheelchair, Academy and......

  • Crawley Town Football Club has scored big off the pitch with a major shirt sleeve sponsorship from Brick Borrow, facilitated through Sponsor Seeker. The collaboration between Crawley Town Football Club and Brick Borrow brings vital financial support and highlights how Sponsor Seeker connects sponsors and......

  • English football giants Arsenal and Liverpool have both struck long-term partnerships with Google Pixel. Contract: Pixel to be the official mobile phone sponsor of both clubs Pixel to create exclusive content covering men’s and women’s teams, as well as tech-driven experiences Liverpool to launch their......

  • HOLLYWOOD star Ryan Reynolds has bagged an M&S meal deal — with the chain sponsoring his football club. Wrexham AFC ann­ounced a three-year sponsorship deal with M&S Food which will see it support community initiatives. The news comes after The Sun told this week that......

  • Manchester United will lose £10million a year in sponsorship revenue for every season they fail to reach the Champions League from 2025 Mail Sport has discovered that a penalty clause has been included under the terms of the clubs renegotiated 10-year agreement with adidas. This means Manchester United......

  •   Betting company Betfred will continue to sponsor rugby league in the UK for a further three years after extending its existing deal with the sport. Betfred has sponsored Super League since 2017 and has gone on to sponsor the men’s, women’s and wheelchair Challenge......

  • Mention Welsh football clubs and celebrity backers, and Wrexham AFC’s Hollywood owners Ryan Reynolds and Rob McElhenney will probably spring to mind. But one under-14s team in Cardiff can now boast its own superstar supporter in rapper 50 Cent. AFC Rumney’s girls side have his......

  • Tennis Sponsorship | The IMG-run Madrid Open has signed a three-year deal with Lacoste that designates the French fashion brand as the premier tennis tournament’s official footwear and apparel sponsor. Tennis Sponsorship – Under the new agreement, Lacoste will provide outfits for all line judges,......

  • Automotive brand to remain official partner and official car of European golf tour until end of 2027. Golf Sponsorship – Golf’s DP World Tour and automotive giant BMW have penned a five-year extension to their golf partnership, with the pair set to double down on......

  •   Sponsor Seeker are excited to congratulate Team Farnell who have secured sponsorship from Sutton Projects for their National English Woman’s curling team Team Farnell are a group of talented and driven women who share a passion for competitive curling and we are determined to......

  • Cazoo to become title sponsor of World Darts Championship and agrees new multi-event darts deal   Cazoo, Europe’s leading online car retailer, which makes buying and selling a car as simple and seamless as ordering any other product online, is expanding its darts sponsorship portfolio......

  • With Tokyo 2020 underway, here at Sponsor Seeker we have put together a timeline of each day of the Olympics, with the best events (In our opinion) Along with the timings (UK) for each.   Day 1 – Saturday 24th July   Tennis, men’s and......

  • Grassroots sports will struggle to return once lockdown measures are eased, MPs have been warned, with one organisation estimating 25% of their clubs will not come back from the Covid-19 pandemic. A lack of resources and facilities is likely to have been compounded by the......

  •     Grassroots sports will struggle to return once lockdown measures are eased, MPs have been warned, with one organisation estimating 25% of their clubs will not come back from the Covid-19 pandemic. A lack of resources and facilities is likely to have been compounded......

  • Take a look at the key changes in the government guidance in relation to spectators, use of changing rooms and outdoor hospitality.   In the step two of the government’s roadmap   Travel As organised sport can resume, all participants may travel to games but......

  • The Football Association will invest £180m in grassroots football in England over the next four years.   The ‘Survive, Revive, Thrive’ strategy aims to help the game recover from the impact of the coronavirus pandemic. It includes creating 5,000 new, good-quality pitches and ensuring girls......

  • Find a sponsor for your club with 6 days to go till grassroots start again. Give your club a cash injection you need after the pandemic with Sponsor Seeker   29th March is the official date for grassroots to be back open again. It has......

  • Up to 10,000 fans could be back in stadiums by mid-May as part of the government’s plans to move England out of lockdown. Alongside the return formally organised outdoor sport at the end of March   Prime Minister Boris Johnson has announced a four-part plan to......

  • Ducati MotoGP three-year sponsorship deal introduces technology company Lenovo to take over naming rights from Mission Winnow.   Ducati Moto GP motorcycling outfit to be known as Ducati Lenovo Team from 2021 season   Pair vows to collaborate on implementing virtual desktop infrastructure for Ducati......

  • PGA of America deal sees Rolex become Ryder Cup worldwide partner Agreement means Swiss luxury watchmaker ( Rolex) now sponsors all four golf majors, alongside the the Ryder Cup.     Rolex becomes official timekeeper of men’s, women’s and senior PGA Championship Swiss watchmaker joins......

  • 1) Brand Awareness By sponsoring a sports team your company will be seen be hundreds of people each week from players, staff and fans that attend. The way your business can be visible to all these people is by having your logo on the players......

  • Following a recent £7m investment towards preparing the country’s football pitches, a further £2.19m will be made available to help clubs return to football after COVID19 Alongside the Premier League, Government and Sport England through the Football Foundation, the new Club Preparation Fund will help......

  • Betfred have secured the Rugby League “Double” for 2021, with a one-year deal to become title sponsors of the Challenge Cup to add to their long-running partnership with the Super League.   It means the Betfred Challenge Cup winners will be crowned at Wembley in......

  • Britain’s sports industry – already on its knees due to the impact caused by the Covid-19 pandemic – is bracing for another financial crisis due to the banning of gambling companies becoming sponsors.   Football is one of the biggest beneficiaries of sponsorship by gambling......

  • Every match of the Vitality Netball Superleague 2021 season will be broadcast across Sky Sports and England Netball platforms, meaning fans will be able to follow their team across the season; coverage starts on February 12 with four consecutive days of live action   Every......

  • Private equity firm CVC Capital Partners has invested a reported $300 million in the International Volleyball Federation (FIVB).   CVC and the global governing body will form World Volleyball, a commercial entity for the sport across the world that will act as the sole regulatory body. It will manage rights to volleyball and......

  • Top-flight (Premier League)  Football club Burnley F.C. are trying to find a replacement for their current shirt sponsor LoveBet for the remaining part of the season and the 2022 season.   The Premier League side still has more than a season to run on its......

  • The Weston Culture Fund increased to over £30 million due to level of need because of COVID19   Over a hundred cultural organisations across the UK are being awarded over £30m from a new one-off fund to support the cultural sector set-up by the Weston......

  • Here at sponsor seeker our main goal is to bring businesses/investors to yourselves or club. Before this is achieved you need to ensure that you have the best possible sponsorship proposal you can make, to show why yourselves or your club is the best sponsor......

  • Japanese government denies Olympic Games will be cancelled   Deputy Chief Cabinet Secretary denies a report in The Times on Friday that the Japanese government privately concludes that the Tokyo Olympic games will have to be cancelled because of the coronavirus; Report suggested Japan’s focus......

  • Sarah Thomas to become first woman to officiate at Super Bowl   Sarah Thomas will cap her sixth NFL season by becoming the first female to officiate the Super Bowl in the league’s history. Thomas, a down judge, is part of the officiating crew announced on Tuesday......

  • Why you should use Sponsor Seeker for your sponsor seeking needs.   Sponsor Seeker are the UK largest online marketplace for sponsorship opportunities in sports, events, charities, and arts. Over on our website we have 100’s of great opportunities waiting for you. From professional sports......