Tiger Woods ends iconic partnership with Nike
Tiger Woods has officially announced the end of his 27-year partnership with Nike.
The golf legend ,Tiger Woods, has been signed to the apparel giants since 1996, becoming one of their most famous and successful ambassadors.
Fans have only ever seen the 15-time major winner in Nike gear as a professional, growing accustomed to his iconic red and black Sunday outfit.
His most recent deal, signed in 2013, ended on December 31 and Woods has now confirmed he is moving on to a new clothing sponsor.
The 48-year-old wrote on X, formerly known as Twitter: “Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world.
“The days since have been filled with so many amazing moments and memories, if I starter naming them, I could go on forever.
“[Nike founder] Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way.
“People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA! Tiger.”
Woods’ next appearance on the PGA Tour will come at the Genesis Invitational in Los Angeles in February.
There is currently no information about his next clothing deal, although his son Charlie wore Greyson Clothiers, who also sponsor Justin Thomas, at the PNC Championship in December.
Woods already has partnerships with TaylorMade and Bridgestone after Nike stopped producing golf equipment in 2016.
Meanwhile, the 15-time major winner started wearing FootJoy shoes instead of Nike following his near-fatal car accident in 2021.
But among the various sponsorship deals for one of the most famous athletes in history, Nike were always his biggest backers.
The partnership has been worth around $500million (£395m) to Woods over the last three decades – and an incalculable amount to Nike.
That would mean nearly 30 per cent of the American’s wealth has come from Nike: almost triple the 10 per cent made from actual golf winnings.
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