Adidas Becomes Official Apparel Partner for Sky Sports Golf

Adidas has announced its new role as the official apparel partner for Sky Sports Golf, debuting at The 152nd Open Championship at Royal Troon. During the event, adidas apparel will be showcased by the entire Sky Sports on-screen team throughout their live coverage.

Under this partnership, adidas will provide apparel, footwear, and accessories for Sky Sports Golf presenters, commentators, and crew members. These items will be worn during live broadcasts and at all Sky Sports events, enhancing the brand’s visibility and association with the sport. The collaboration between adidas and Sky Sports is driven by a mutual ambition to enhance the golf experience for both fans and athletes. Both brands are dedicated to delivering dynamic content, utilizing cutting-edge technology, and providing performance-driven insights to introduce new products and coverage that will shape the future of golf. The partnership aims to make golf more inclusive and accessible, focusing on eco-friendly initiatives to reduce environmental impact while maintaining a strong emphasis on the sport.

Jason Wessely, Director of Golf for Sky Sports, expressed his enthusiasm about the partnership: “It’s fantastic to collaborate with adidas, a brand leading the way in golf innovation and partnerships in recent years. We have a great opportunity to connect and relate to a younger audience, and all of us at Sky Sports Golf look forward to building our partnership with adidas over the coming years.” Andrew Law, General Manager at adidas – EMEA, shared his excitement: “We are incredibly excited about our new partnership with Sky Sports Golf. This partnership will further elevate our position as a sports brand in golf, reaching not only a wider golf audience but all sports fans that follow along the vast Sky Sports network.

The opportunity to drive further awareness in women’s golf is particularly thrilling, as our current partnerships with the Ladies European Tour and the AIG Women’s Open are perfectly complemented by this new agreement. Our shared efforts with Sky to make a meaningful impact at grassroots level in golf, while encouraging more people to play the sport and give aspiring athletes the opportunity to achieve their dreams, is something we are looking forward to seeing become a reality.” This collaboration is set to bring innovative changes to the sport, making it more accessible, inclusive, and environmentally sustainable.