Manchester United could lose £100 million on sponsorship deal

manchester united

Manchester United could lose £100 million on sponsorship deal

Manchester United will lose £10million a year in sponsorship revenue for every season they fail to reach the Champions League from 2025

Mail Sport has discovered that a penalty clause has been included under the terms of the clubs renegotiated 10-year agreement with adidas. This means Manchester United stand to lose up to £100m from the arrangement should the troubled giants consistently fail to qualify for Europe’s premier club competition. The record-breaking kit deal — potentially worth £900m — will start in the 2025-26 season.

United’s current 10-year arrangement started in 2015 and is worth up to £750m. It contains a Champions League clause that means a failure to play in it for two consecutive seasons reduces annual payments by £25m a year. The club have missed out on the elite competition three times since the deal was signed. It is understood the fresh adidas deal also contains bonus clauses worth up to £4.4m a year if the men’s or women’s teams win domestic or European silverware.

Over the past decade, Manchester United’s journey to secure top-four finishes in the English Premier League has been marked by fluctuations.  Under the esteemed management of Sir Alex Ferguson, the club consistently achieved top-four standings. However, post-Ferguson, attaining this coveted position became more challenging. Notably, the 2020-2021 season saw Manchester United clinch a commendable second-place finish under Ole Gunnar Solskjaer.  As the club navigates the ever-competitive Premier League landscape, the financial stakes tied to a top-four spot become increasingly valuable.

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