Arsenal and Liverpool name Google Pixel as mobile phone sponsor

mobile phone sponsor

Arsenal and Liverpool name Google Pixel as mobile phone sponsor

English football giants Arsenal and Liverpool have both struck long-term partnerships with Google Pixel.

Contract:

  • Pixel to be the official mobile phone sponsor of both clubs
  • Pixel to create exclusive content covering men’s and women’s teams, as well as tech-driven experiences
  • Liverpool to launch their first dedicated women’s soccer show on YouTube alongside Pixel
  • Pixel to collaborate with Arsenal to deliver exclusive pitchside footage of every home Premier League and Women’s Super League (WSL) game

 

Context:

Earlier this summer, Google Pixel was announced as the mobile phone sponsor of the England national soccer teams in an expanded partnership with the Football Association (FA).

Pixel has committed to help close the visibility gap between men’s and women’s soccer, and the partnership with Arsenal and Liverpool will see a strong focus on producing content around their respective women’s teams.

Comment:

“This latest partnership is one of the many ways we are enhancing the club’s presence and transforming the game for football supporters everywhere,” said Juliet Slot, Arsenal’s chief commercial officer. “I’m particularly proud that it will help to make the game more accessible and boost the visibility of women’s football on the global stage.”

Ben Latty, Liverpool’s commercial director, said: “At LFC, it is important to us that we are not only partnering with the biggest and most exciting brands, but that the brands we are partnering with allow us to offer something of real value to our supporters.

“We are looking forward to seeing how over the course of the partnership we will work together to give fans of our men’s, and women’s first teams exclusive content and experiences that will bring them closer to the game they love.”

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