Rugby League Commercial is to continue its successful partnership with Northern, the rail operator. A new two-year partnership has been agreed that will reflect Northern's continued commitment to the community game as well as becoming Super League's first official sustainable travel partner. Northern have been long-term partners...
Tiger Woods has officially announced the end of his 27-year partnership with Nike. The golf legend ,Tiger Woods, has been signed to the apparel giants since 1996, becoming one of their most famous and successful ambassadors. Fans have only ever seen the 15-time major winner in Nike...
“The sky’s the limit” for teenage darts sensation Luke ‘the Nuke’ Littler who could be set for six-figure sponsorship deals and international stardom experts have said The 16-year-old from Warrington is into the finals of the PDC World Championship in London after a dream debut at the...
Deal with breakfast cereal giant covers digital channels, in-stadium advertising, and other activations. Premier League champions Manchester City have announced a multi-year partnership with Kellogg’s that will see the brand become the club’s official breakfast cereals partner. Contract: Agreement will see cereal giant work with both Manchester City’s men’s and women’s...
Leading cosmetic dental brand, Smmmile, has announced an exciting new sponsorship deal with Leeds Rhinos, becoming its official dental partner for the upcoming rugby league season. The collaboration will see Smmmile offer exclusive dental packages to all Rhinos teams including Men’s, Women’s, Wheelchair, Academy and Netball,...
HOLLYWOOD star Ryan Reynolds has bagged an M&S meal deal — with the chain sponsoring his football club. Wrexham AFC announced a three-year sponsorship deal with M&S Food which will see it support community initiatives. The news comes after The Sun told this week that Ryan voices...
Manchester United will lose £10million a year in sponsorship revenue for every season they fail to reach the Champions League from 2025 Mail Sport has discovered that a penalty clause has been included under the terms of the clubs renegotiated 10-year agreement with adidas. This means Manchester United stand...
Betting company Betfred will continue to sponsor rugby league in the UK for a further three years after extending its existing deal with the sport. Betfred has sponsored Super League since 2017 and has gone on to sponsor the men's, women's and wheelchair Challenge Cup competitions. It...
Cazoo to become title sponsor of World Darts Championship and agrees new multi-event darts deal Cazoo, Europe’s leading online car retailer, which makes buying and selling a car as simple and seamless as ordering any other product online, is expanding its darts sponsorship portfolio to include...
Grassroots sports will struggle to return once lockdown measures are eased, MPs have been warned, with one organisation estimating 25% of their clubs will not come back from the Covid-19 pandemic. A lack of resources and facilities is likely to have been compounded by the effects...