Deal with breakfast cereal giant covers digital channels, in-stadium advertising, and other activations. Premier League champions Manchester City have announced a multi-year partnership with Kellogg’s that will see the brand become the club’s official breakfast cereals partner. Contract: Agreement will see cereal giant work with both Manchester City’s men’s and women’s...
Leading cosmetic dental brand, Smmmile, has announced an exciting new sponsorship deal with Leeds Rhinos, becoming its official dental partner for the upcoming rugby league season. The collaboration will see Smmmile offer exclusive dental packages to all Rhinos teams including Men’s, Women’s, Wheelchair, Academy and Netball,...
HOLLYWOOD star Ryan Reynolds has bagged an M&S meal deal — with the chain sponsoring his football club. Wrexham AFC announced a three-year sponsorship deal with M&S Food which will see it support community initiatives. The news comes after The Sun told this week that Ryan voices...
Manchester United will lose £10million a year in sponsorship revenue for every season they fail to reach the Champions League from 2025 Mail Sport has discovered that a penalty clause has been included under the terms of the clubs renegotiated 10-year agreement with adidas. This means Manchester United stand...
Betting company Betfred will continue to sponsor rugby league in the UK for a further three years after extending its existing deal with the sport. Betfred has sponsored Super League since 2017 and has gone on to sponsor the men's, women's and wheelchair Challenge Cup competitions. It...
Cazoo to become title sponsor of World Darts Championship and agrees new multi-event darts deal Cazoo, Europe’s leading online car retailer, which makes buying and selling a car as simple and seamless as ordering any other product online, is expanding its darts sponsorship portfolio to include...
Grassroots sports will struggle to return once lockdown measures are eased, MPs have been warned, with one organisation estimating 25% of their clubs will not come back from the Covid-19 pandemic. A lack of resources and facilities is likely to have been compounded by the effects...
The Football Association will invest £180m in grassroots football in England over the next four years. The 'Survive, Revive, Thrive' strategy aims to help the game recover from the impact of the coronavirus pandemic. It includes creating 5,000 new, good-quality pitches and ensuring girls have the...
Find a sponsor for your club with 6 days to go till grassroots start again. Give your club a cash injection you need after the pandemic with Sponsor Seeker 29th March is the official date for grassroots to be back open again. It has been months...
Ducati MotoGP three-year sponsorship deal introduces technology company Lenovo to take over naming rights from Mission Winnow. Ducati Moto GP motorcycling outfit to be known as Ducati Lenovo Team from 2021 season Pair vows to collaborate on implementing virtual desktop infrastructure for Ducati engineers working...