News

Deal with breakfast cereal giant covers digital channels, in-stadium advertising, and other activations. Premier League champions Manchester City have announced a multi-year partnership with Kellogg’s that will see the brand become the club’s official breakfast cereals partner. Contract: Agreement will see cereal giant work with both Manchester City’s men’s and women’s...

Leading cosmetic dental brand, Smmmile, has announced an exciting new sponsorship deal with Leeds Rhinos, becoming its official dental partner for the upcoming rugby league season. The collaboration will see Smmmile offer exclusive dental packages to all Rhinos teams including Men’s, Women’s, Wheelchair, Academy and Netball,...

Crawley Town Football Club has scored big off the pitch with a major shirt sleeve sponsorship from Brick Borrow, facilitated through Sponsor Seeker. The collaboration between Crawley Town Football Club and Brick Borrow brings vital financial support and highlights how Sponsor Seeker connects sponsors and clubs...

English football giants Arsenal and Liverpool have both struck long-term partnerships with Google Pixel. Contract: Pixel to be the official mobile phone sponsor of both clubs Pixel to create exclusive content covering men’s and women’s teams, as well as tech-driven experiences Liverpool to launch their first...

HOLLYWOOD star Ryan Reynolds has bagged an M&S meal deal — with the chain sponsoring his football club. Wrexham AFC ann­ounced a three-year sponsorship deal with M&S Food which will see it support community initiatives. The news comes after The Sun told this week that Ryan voices...

Manchester United will lose £10million a year in sponsorship revenue for every season they fail to reach the Champions League from 2025 Mail Sport has discovered that a penalty clause has been included under the terms of the clubs renegotiated 10-year agreement with adidas. This means Manchester United stand...