The Aston Martin Formula 1 team has confirmed a new five-year agreement with Aramco, naming the company as its official title sponsor starting from the 2024 season. The Silverstone-based team forged a strategic partnership with the Saudi Arabian state-owned oil company in 2022, granting co-title rights...
Liverpool has reportedly agreed to switch from Nike to Adidas for the 2025/26 season, marking a significant development for FSG as they anticipate a windfall. The change in kit manufacturer signals a new era for the club, with German giants Adidas securing the rights to...
Liverpool FC has announced the extension of their sponsorship deal with AXA, securing an agreement worth more than £20 million over the next five years The roots of this partnership were planted in 2018 when AXA joined Liverpool FC as their official insurance partner. Over the...
In a whirlwind debut weekend at the Radical Cup Championship, Sam Shaw, the emerging motorsport sensation, has taken the racing world by storm. With an impressive display of skill and determination, Shaw's performance has not only captivated spectators but also sparked keen interest among potential...
In a pivotal move set to turbocharge his racing career, upcoming motorsport sensation Sam Shaw is thrilled to announce his partnership with leading sponsorship agency Sponsor Seeker. As Sam gears up to make a splash in the 2024 Radical Cup UK, this strategic collaboration aims...
The Women’s Super League and Women’s Championship are on the verge of securing a record sponsorship deal, with Barclays set to double its investment in the two leagues. Telegraph Sport understands the bank will pay roughly £9 million per season for the new title sponsorship rights alone. That...
France's top soccer league is on the brink of a monumental sponsorship deal, as they set to adopt a new identity as the McDonald's Ligue 1 from July 1. This ground-breaking shift comes as a result of a historic three-year sponsorship deal inked between the league...
UEFA has named international beverage brand Coca-Cola as the official global sponsor of EURO 2024. Coca-Cola will also become the official non-alcoholic beverage sponsor of next summer’s football tournament hosted by Germany, kicking off on 14 June, 2024. This extends UEFA and Coca-Cola’s long-standing relationship pertaining to the European Championship, which...
Edinburgh South Community Football Club is thrilled to announce its latest sponsorship deal with Business Support Centre. The company has generously provided funding for the club's training kits which has ensured they have the necessary resources to excel in their training sessions. With this being the Business...
RL Commercial have today announced a major new partnership for the sport with ABK Beer, one of the oldest and most popular breweries in Germany, becoming the Official Beer of Rugby League. ABK Beer will have rights across the Betfred Super League, Betfred Challenge Cup and England Rugby League. ABK’s branding will be prominent...