Liverpool FC has announced the extension of their sponsorship deal with AXA, securing an agreement worth more than £20 million over the next five years The roots of this partnership were planted in 2018 when AXA joined Liverpool FC as their official insurance partner. Over the...
In a whirlwind debut weekend at the Radical Cup Championship, Sam Shaw, the emerging motorsport sensation, has taken the racing world by storm. With an impressive display of skill and determination, Shaw's performance has not only captivated spectators but also sparked keen interest among potential...
In a pivotal move set to turbocharge his racing career, upcoming motorsport sensation Sam Shaw is thrilled to announce his partnership with leading sponsorship agency Sponsor Seeker. As Sam gears up to make a splash in the 2024 Radical Cup UK, this strategic collaboration aims...
The Women’s Super League and Women’s Championship are on the verge of securing a record sponsorship deal, with Barclays set to double its investment in the two leagues. Telegraph Sport understands the bank will pay roughly £9 million per season for the new title sponsorship rights alone. That...
France's top soccer league is on the brink of a monumental sponsorship deal, as they set to adopt a new identity as the McDonald's Ligue 1 from July 1. This ground-breaking shift comes as a result of a historic three-year sponsorship deal inked between the league...
UEFA has named international beverage brand Coca-Cola as the official global sponsor of EURO 2024. Coca-Cola will also become the official non-alcoholic beverage sponsor of next summer’s football tournament hosted by Germany, kicking off on 14 June, 2024. This extends UEFA and Coca-Cola’s long-standing relationship pertaining to the European Championship, which...
Edinburgh South Community Football Club is thrilled to announce its latest sponsorship deal with Business Support Centre. The company has generously provided funding for the club's training kits which has ensured they have the necessary resources to excel in their training sessions. With this being the Business...
Tiger Woods has officially announced the end of his 27-year partnership with Nike. The golf legend ,Tiger Woods, has been signed to the apparel giants since 1996, becoming one of their most famous and successful ambassadors. Fans have only ever seen the 15-time major winner in Nike...
Qatar Airways, renowned for its exceptional global reach and commitment to excellence, has once again set its sights on the world stage of sports sponsorship. Following its highly successful partnership with FIFA, the airline has now taken flight as the Official Airline partner of Formula 1,...
Deal with breakfast cereal giant covers digital channels, in-stadium advertising, and other activations. Premier League champions Manchester City have announced a multi-year partnership with Kellogg’s that will see the brand become the club’s official breakfast cereals partner. Contract: Agreement will see cereal giant work with both Manchester City’s men’s and women’s...