France's top soccer league is on the brink of a monumental sponsorship deal, as they set to adopt a new identity as the McDonald's Ligue 1 from July 1. This ground-breaking shift comes as a result of a historic three-year sponsorship deal inked between the league...
UEFA has named international beverage brand Coca-Cola as the official global sponsor of EURO 2024. Coca-Cola will also become the official non-alcoholic beverage sponsor of next summer’s football tournament hosted by Germany, kicking off on 14 June, 2024. This extends UEFA and Coca-Cola’s long-standing relationship pertaining to the European Championship, which...
Edinburgh South Community Football Club is thrilled to announce its latest sponsorship deal with Business Support Centre. The company has generously provided funding for the club's training kits which has ensured they have the necessary resources to excel in their training sessions. With this being the Business...
Tiger Woods has officially announced the end of his 27-year partnership with Nike. The golf legend ,Tiger Woods, has been signed to the apparel giants since 1996, becoming one of their most famous and successful ambassadors. Fans have only ever seen the 15-time major winner in Nike...
Qatar Airways, renowned for its exceptional global reach and commitment to excellence, has once again set its sights on the world stage of sports sponsorship. Following its highly successful partnership with FIFA, the airline has now taken flight as the Official Airline partner of Formula 1,...
Deal with breakfast cereal giant covers digital channels, in-stadium advertising, and other activations. Premier League champions Manchester City have announced a multi-year partnership with Kellogg’s that will see the brand become the club’s official breakfast cereals partner. Contract: Agreement will see cereal giant work with both Manchester City’s men’s and women’s...
HOLLYWOOD star Ryan Reynolds has bagged an M&S meal deal — with the chain sponsoring his football club. Wrexham AFC announced a three-year sponsorship deal with M&S Food which will see it support community initiatives. The news comes after The Sun told this week that Ryan voices...
Mention Welsh football clubs and celebrity backers, and Wrexham AFC's Hollywood owners Ryan Reynolds and Rob McElhenney will probably spring to mind. But one under-14s team in Cardiff can now boast its own superstar supporter in rapper 50 Cent. AFC Rumney's girls side have his name and...