Liverpool have continued to make headway in further increasing their commercial revenues with the signing of a multi-year sponsorship deal with Japan Airlines (JAL). The global sponsorship deal sees the award-winning carrier become the club’s official airline partner, something that the club haven’t had since the end...
Liverpool has reportedly agreed to switch from Nike to Adidas for the 2025/26 season, marking a significant development for FSG as they anticipate a windfall. The change in kit manufacturer signals a new era for the club, with German giants Adidas securing the rights to...
Liverpool FC has announced the extension of their sponsorship deal with AXA, securing an agreement worth more than £20 million over the next five years The roots of this partnership were planted in 2018 when AXA joined Liverpool FC as their official insurance partner. Over the...