Rolex Now Sponsors the Ryder Cup
PGA of America deal sees Rolex become Ryder Cup worldwide partner
Agreement means Swiss luxury watchmaker ( Rolex) now sponsors all four golf majors, alongside the the Ryder Cup.
- Rolex becomes official timekeeper of men’s, women’s and senior PGA Championship
- Swiss watchmaker joins BMW and Aon as worldwide partner of Ryder Cup
- Company’s involvement in golf dates back to 1967
The agreement designates the Swiss luxury watch manufacturer as the official timekeeper and official partner of the sanctioning body, along with the men’s, women’s and senior iterations of the PGA Championship major. Rolex will have the right to activate around the events onsite, as well as across broadcast and digital platforms.
Already the official timekeeper of Team Europe, Rolex will now serve the same role for Team USA, meaning it is elevated to worldwide partner status for the biennial golf match alongside carmaker BMW and insurance giant Aon.
As part of the agreement, Rolex will be the presenting partner of the Ryder Cup points standings, which monitors the progress of players competing to qualify for the US and European teams.
Guy Kinnings, deputy chief executive of the European Tour and Ryder Cup director, described the signing of the deal as “a truly momentous day” for the Ryder Cup and the sport.
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