New Gambling Advertisement Law To Ban All Betting Logo Sponsors In Sport
Britain’s sports industry – already on its knees due to the impact caused by the Covid-19 pandemic – is bracing for another financial crisis due to the banning of gambling companies becoming sponsors.
Football is one of the biggest beneficiaries of sponsorship by gambling companies with £110m a year alone generated for clubs in the Premier League and English Football League (EFL) Championship.
In the Premier League, eight of the 20 clubs are sponsored by betting firms – Burnley, Crystal Palace, Fulham, Leeds, Newcastle, Southampton, West Ham and Wolves – while in the Championship, which is title sponsored by SkyBet, it’s 12 clubs.
It’s not just football finances that will be affected. Sports such as darts, snooker and boxing will also be dealt a blow if the ban comes into play.
Every player in the top ten of the Professional Darts Corporation wears gambling logos during big tournaments, the Sunday Times reports. While in snooker, many top players, including Ronnie O’Sullivan, wear waistcoats which feature the logos of betting sites.
When would the ban start?
A huge rise in “problem gamblers” has led to the review of Britain’s gambling laws and the advertising that surrounds the sector. According to The Telegraph there is a “
rising unease” in the government over betting addiction and Prime Minister Boris Johnson is “increasingly likely” to ban gambling sponsors on football shirts by the autumn.
In what would be the most extensive review of the sector since 2005, sources close to talks with Downing Street say there is “determination at the top” of the government to “press ahead with reform”.
In August 2017 a study by the Gambling Commission found that 430,000 people in the UK were described as “problem gamblers” and there were concerns that the volume of TV adverts helped to fuel under-age betting.
Research published in May last year suggested that levels of gambling addiction could be “even higher than was previously thought and half of those with a problem are not getting the help they need”. A YouGov survey of 16,000 people commissioned by GambleAware estimated that up to 2.7% of adults in Britain were “problem gamblers”.
With this ban being introduced, it shows how beneficial sponsoring a sports team or athlete as your company can be to the public. People really do take notice of sporting teams/athletes sponsors.
This could be the perfect marketing strategy for your business, allowing your company to be seen frequently and efficiently as possible. Please Contact Us to see how you can become a kit sponsor, or check out the clubs we have over on our website.