Yorkshire Rams American Football
I am writing on behalf of the Yorkshire Rams, the leading adult contact American Football team in Yorkshire. As we prepare for the 2026 season, we are seeking long-term sponsorship partners to support us on our journey to the Premiership Division.
We are looking to develop the club in our ability to offer our players, coaches and supporters improved facilities and equipment. We are an amateur, volunteer-based organisation, relying on sponsorship and player subscriptions to be able to offer twice-weekly training sessions, equipment provision and game days (both home and away).
Following a major rebrand and refresh of our coaching staff and ethos two years ago, the team has achieved back-to-back division titles, consecutive playoff appearances, and our first-ever undefeated regular season. Our success is driven by our attention to detail, consistency, and our core motto: “Win the Rep.”
The Yorkshire Rams are proud to offer a high-performance, inclusive, and accessible environment where people across West Yorkshire can pursue their passion for American football. We recruit both new and experienced players and maintain a strong year-on-year retention rate, building not only a competitive team but also a lasting community.
We would love to explore how new partnerships could create a meaningful and mutually beneficial relationship. Please reach out if you would like a copy of our Sponsorship Brochure, we have a range of headline packages, build your own and Pop-Up opportunities on Game Day.
Target Audience
Founded in 1986, the Rams began life as the Wakefield Wasps before quickly moving to Huddersfield as the Huddersfield Rams. By 1991, as the club’s appeal spread across the county, we rebranded as the Yorkshire Rams and in 2018 proudly became part of the Yorkshire Academy of American Football.
Today, the Rams play at South Leeds Stadium, a 4,000-capacity community venue that regularly hosts major sporting events, including the Women’s GB European Championship Finals.
Over the past two seasons, the Rams have gone from strength to strength, finishing just one game away from promotion into the Premiership League both times. This determination reflects the passion of our players and the continued progress of the club.
We are now looking for sponsors to join us on this journey; partners who share our values and can help us fuel the dedication, passion, and engagement our players bring to the sport.
Active Team Members: 76
Average Game Day Attendance: 100+ spectators
Instagram: 2,600 followers
X (Twitter): 2,750 followers
Facebook: 3,500 followers
Our platforms are highly active, with strong engagement through comments, shares, and community interaction.
Your brand will be showcased to a growing, highly engaged audience both online and in person, offering visibility, community connection, and positive local impact.
We are committed to:
Actively promoting games and training through social and traditional media.
Driving increased attendance with more social and community events.
Supporting charity and fundraising initiatives alongside the team.
Key Dates and Timings
Our off-season runs from August-January, whilst our training and playing season is January-August, with training sessions twice weekly. Social events occur throughout the year.
Specific Opportunity Details
We have a variety of packages available: from main headline sponsors, to Build Your Own and Game Day Pop-Ups. Please contact sponsorship@rams.football for more information.
Features and Benefits
Increased brand awareness with a growing audience.
Strong links to the Leeds community.
Association with a dynamic, ambitious grassroots sport.
Content and exposure that you can share across your own channels.
Your support directly contributes to essential areas such as equipment, facilities, and player welfare, while also helping to grow American football in Leeds for years to come. More than short-term sponsorship, we are looking for partners to share in the Rams’ journey; from our continued push toward the Premiership League to our expanding community impact across Yorkshire.
In return, we will deliver sustained brand visibility, meaningful community engagement, and a relationship built on trust, dedication, and shared ambition.
Investment
Headline Sponsor: £2500
Package Includes:
Exclusive sponsor banners at matches and training.
Exposure on live streams: commentary mentions and scrolling text banner.
Game Day “presented by” branding across all match promotions.
Social media: regular tags, dedicated features, and shoutouts.
Co-branded charity/fundraising events.
Sponsor-supported socials.
Invitation to the Annual Awards Night with branding and speaking opportunities.
Framed team photos to display in your business.
This package directly supports essential game-day operations, including officials, medical staff, and facilities.
Polo Shirt Sponsor: £1500
Package Includes:
Logo on group sponsor banner at matches and training.
Featured in live streams, with commentary mentions and scrolling text banner.
Regular social media tags, dedicated features, and creative content with players.
Co-branded charity/fundraising events.
Sponsor-supported socials.
Invitation to Annual Awards Night with branding and speaking opportunities.
Choice of shirt number to display in your business.
These shirts are worn by players to and from games, community events, and team socials: giving your brand visibility beyond the pitch.
Game Ball Sponsor: £1200
Package Includes:
Logo on group sponsor banner at matches and training.
Exposure on live streams: commentary mentions and scrolling text banner.
“Powered by” branding on Open Training Sessions.
Regular social media tags, features, and creative content with players.
Co-branded charity/fundraising events.
Sponsor-supported socials.
Invitation to Annual Awards Night with branding and speaking opportunities.
Yorkshire Rams branded ball for display in your business.
This package funds official Rams game balls for the season, branded with the Rams logo and retained for training use the following year.
Sponsorship Add-Ons
MVP Sponsor – £150
Support the recognition of outstanding talent with awards for:
Game MVP – standout performer in a match.
Offense MVP – top performer across the season.
Defense MVP – defensive leader across the season.
Ram of the Season – embodies the passion and values of the Rams.
Package Includes:
Logo on group sponsor banner.
Live stream mentions and scrolling text banner.
Regular social media tags.
Invitation to the Annual Awards Evening, where you present your sponsored award.
Build Your Own Package
We know every business is different. Whether you’re a small local company looking to connect with new customers, or a larger brand seeking broader visibility, we offer flexible sponsorship options to suit your goals.
Home Game Pop-Up: £150
Bring your business directly to our audience.
Package Includes:
A pop-up stand at home games, engaging with 100+ fans per match.
Logo on group sponsor banner.
Features in live streams and related social media.
Regular tags in social posts.