We Outside
We Outside is an award-winning live entertainment and culture brand, recognized as Diageo’s Event Company of the Year 2024. We curate bespoke destination festivals renowned for connecting 3,500+ high-spending, culture-forward Gen Z/Millennials from the UK, Europe, and Africa.
Sponsors benefit from unparalleled cultural credibility, high-volume product trial via experiential activations, and extensive content amplification generated by a highly engaged, aspirational audience that is actively building community and memory. We are the gateway to loyalty within this influential demographic.
Target Audience
Age Range: Predominantly 20–35 (Gen Z & Young Millennials).
Demographic: ABC1/ABC2. Diverse, highly social, digitally active, and early adopters.
Key Traits: High propensity to spend on travel, premium experiences, fashion, and dining. They travel in groups, prioritize community, and value authenticity over traditional advertising. Our audience invests in moments worth remembering.
Key Dates and Timings
Event Dates: June 11 – 14, 2026 (4 days/3 nights).
Sponsorship Timing: Commitment is required by Q1 2026 to maximize the strategic planning, experiential build, and the extensive pre-event digital amplification cycle. The partnership runs for 12 months, including pre-event digital assets and post-event content usage rights.
Specific Opportunity Details
We Outside Malta 2026 is our flagship, four-day/three-night destination festival spanning multiple high-end venues across Malta (including beach clubs, boat parties, and historic city locations).
We offer comprehensive Category Exclusivity and bespoke activations that live inside the event experience, not just on a banner. Opportunities include:
* Experiential Builds: Branded Pop-Up Stores, Product Vending Machine Integration, and Custom VIP Lounges.
* Content Ownership: Ownership of the official Recap Video or Creator Content Zones.
* Accer to post-event audience and ROI reports.
We leverage a confirmed audience of 2,500+ from the previous year to project 3,500+ attendees in 2026. This is where brands build lasting cultural loyalty.
Features and Benefits
Our tiered packages ensure maximum ROI for your investment:
* Branding & Visibility: Logo placement across all digital and print collateral.
* Experiential Activation: Custom Pop-Ups, Product Vending/Sampling integration, and bespoke activation builds.
* Hospitality Tickets: VIP access bundles for corporate use, sales incentives, or influencer guests.
* Promotional Opportunities: Dedicated social media campaigns and email features to our database.
* Content Rights: Full usage rights for all content generated within your sponsored activation zone.
* Data & Insights: Access to audience demographics and post-event ROI analysis.
Other Partners
We are proud to be recognized as Diageo’s Event Company of the Year 2024. We maintain strict Category Exclusivity across all our event tiers. We are actively seeking partners.
Investment
Investment tiers are highly flexible to maximize opportunity for all brand sizes:
* In-Kind/Contra: £0 (Product/Promotional Support for guaranteed product testing, giveaways, and sampling at our entry-level tiers).
* Monetary: Packages begin at £5,000 for high-impact local activation and scale up to £100,000+ for Headline Sponsorship with full Category Exclusivity.