Unity Sport Club – Game Changerz

Sponsor Name: Darren Hateley

Location: Worcestershire

Sector: Football

Budget: Under 10k

Social Links

About Unity Sport Club
Welcome to Unity Sport Club, where inclusivity, meets sport. Our non for profit club, was founded by a group of friends, who shared a love for sports and wanted to create a space where everyone was welcome.

We offer a variety of programs to meet the needs of all children, regardless of their age or ability. Our focus is on community and providing opportunities for all our members to thrive, both in sports and in life. We believe in giving back to the community and offering educational opportunities to our future coaches.

Thanks to innovative technologies, we are able to create immersive and engaging learning environments, that are accessible to everyone. ​We aim to support and collaborate with existing sports clubs in the community to help them thrive and grow.

​Benefits for the sponsor are:
Increases visibility for the company and its brand
Allows businesses to aim for a specific demographic of sales
Improves a company’s reputation for success and refinement
Generates sales leads

Social Value benefits
Generates dynamic content for a social media marketing campaign
Differentiates the company from competitors
Helps to develop closer and better relationships with customers, both existing and potential ones
Showcases services and products

Target Audience

Parents/carers and guardians of children aged 5-14.

Key Dates and Timings

The first event is scheduled for January 2nd to January 5th and we will be rolling it out for key half term weeks in 2024.

Specific Opportunity Details

Unity Sport Club are proud to release our four-day activity programme that has been designed to empower children aged 5-14 to try new sports and engage in alternative physical activities. We want to help the least engaged children, who are facing barriers to physical activity, including low self-esteem and poor body image.

​Our Game Changerz activity programme has been designed with the collaboration of sporting leads and qualified health practitioners. Our goal is to address unique barriers children in Bromsgrove face when trying new sports. We want every child to feel included, overcome their fears, and reach their daily 60 minutes of physical activity.

​Our activity programme includes a diverse range of sports and activities, such as Lu to Glow Dodgeball, Unifit, Futsal, teambuilding exercises, and more. We want to provide children with the opportunity to try activities that are not traditionally offered in school PE lessons.

We have a target audience of 97,00 residents in Bromsgrove alone and the wider regions.

Features and Benefits

We are eager to work with our sponsors to ensure they benefit as much as possible from the partnership.
Benefits we have identified include:
• Promotion through naming rights for launch event
• Including, website, newsletter and through press releases
• Promotional access to potential customers via the Club and all its networks
• Advertising exposure via the Unity Sport Club website and association members, which is accessed by club members, other clubs and other players.
Our website is updated regularly and is a highly effective promotional vehicle with a wide reach.
Many club members have joined as a result of finding us on the web
• Publicity opportunities and a chance to reach other teams and their supporters.
• An opportunity to extend your marketing database, to our members
• Recognition of working with a leading inclusive sports club
• Promotion at future club events including AGM, Youth Events, and our partners
• Exposure through press releases issued locally and associated with each activity
• Branding of programmes – The “Corporate Partner” Programme
• Branding to be extended to clothing, resources developed, publicity material
• Use of images to promote partnership
• Promotional launch video
• Provide the opportunity to present prizes at appropriate events
• And finally, a great opportunity for enhancing your ESG objectives, by supporting and encouraging diversity and engagement within your local community

Other Partners

Brands include Lu, local sport clubs and council.