The NHS Cup 2025
The NHS Cup is a 5-a-side football tournament exclusively for NHS staff, designed to promote staff wellbeing, camaraderie, and morale through sport. As the only dedicated football competition for NHS employees, the tournament offers a unique opportunity to bring together healthcare professionals in a competitive but friendly environment, fostering team spirit and mental wellbeing outside the workplace.
What is it?
The NHS Cup is more than just a football tournament; it’s a celebration of NHS staff and their dedication. It provides a platform for hospital teams, emergency services, GP practices, and healthcare professionals to engage in sport, connect with colleagues, and represent their organisations on the pitch. The event also serves as a networking opportunity and a chance to promote physical and mental wellbeing among NHS staff.
Where is it?
• 2025 Tournament – The inaugural NHS Cup will take place at GOALS Wembley, London, in September 2025. This high-profile location provides excellent accessibility and visibility for teams, spectators, and sponsors.
• 2026 Expansion – The tournament will expand nationally, featuring multiple regional tournaments across the UK, culminating in a grand final where the best NHS teams will compete for the title.
Size of Our Fan Base & Social Media Reach
The NHS Cup has already gained significant traction, with growing interest and engagement from NHS professionals, sports enthusiasts, and corporate supporters. Key engagement metrics include:
• Social Media Followers – 1,000+ Instagram followers and growing, with high engagement on tournament-related posts.
• Team Interest – Over 100 teams have applied for just 16 available slots in the 2025 tournament, showcasing high demand and engagement.
With the NHS workforce of 1.6 million employees and 62,000 active football players, the NHS Cup has the potential to reach a massive audience of healthcare professionals, football fans, and the wider public who support NHS initiatives.
Why Should a Potential Partner Get Involved?
Sponsoring the NHS Cup provides unparalleled brand exposure and engagement opportunities, with access to a highly trusted, influential, and community-focused audience. Key benefits include:
• Direct engagement with NHS professionals – Showcase your brand to NHS employees who are dedicated, community-driven, and influential within their networks.
• Strong brand alignment – The NHS is one of the most respected institutions in the UK, and 83% of UK consumers are more likely to support brands that engage with NHS-related initiatives.
• High social media and digital visibility – Our growing social reach ensures your brand gains valuable exposure through our online platforms.
• Be part of a rapidly expanding event – The NHS Cup is set to become a nationwide competition in 2026, meaning early sponsors will benefit from long-term association with a growing, high-profile event.
This is a rare opportunity to support NHS staff in a meaningful way, enhance corporate social responsibility (CSR) efforts, and engage with a targeted yet large-scale audience in a competitive but community-driven environment.
Target Audience
Primary Audience: NHS staff across the UK (1.6 million+ employees), including doctors, nurses, paramedics, and allied healthcare professionals.
Secondary Audience: Wider NHS networks, football enthusiasts, corporate partners, and the general public who support NHS-related initiatives.
Demographics: Predominantly working professionals aged 21-55, from diverse backgrounds, engaged in healthcare and active lifestyles.
Key Dates and Timings
2025 Tournament: September 2025 (Date TBC) – GOALS Wembley, London
Sponsorship opportunities are available immediately to secure early branding and promotional exposure.
Specific Opportunity Details
The NHS Cup is a 5-a-side football tournament exclusively for NHS staff, designed to promote staff wellbeing, camaraderie, and morale through sport. The inaugural event will take place in London in September 2025, bringing together teams from NHS trusts, departments, and affiliated organisations.
In 2026, the tournament will expand nationwide, featuring multiple regional qualifiers leading to a grand final, allowing more NHS professionals across the UK to participate.
Sponsorship provides a unique opportunity to support NHS staff wellbeing, gain valuable brand visibility, and engage with a trusted, highly respected audience of healthcare professionals.
Features and Benefits
Sponsors will receive exposure through:
• Event branding: Logo placement on team kits, banners, and promotional materials. Tournament naming rights – The NHS Cup Supported by “Sponsor Name”300
• Digital marketing: Inclusion in NHS Cup social media campaigns, website, and email communications.
• Live event presence: Branding opportunities at tournament venues, with direct engagement with NHS staff.
• Public trust: Aligning with NHS-related initiatives enhances brand credibility and consumer loyalty.
Investment
£3000 in total
We offer flexible sponsorship packages tailored to different levels of investment, including:
• Title Sponsorship (Lead Partner)
• Supporting Sponsorship (Branding, Digital & On-site exposure)
Investment requirements vary based on sponsorship tier and deliverables. Please contact us for detailed sponsorship package options.