Switchback UK Mountainboarding Championships
Switchback is one of the worlds largest and longest running mountainboard events, held at Bugs boarding in Gloucestershire.
Mountainboarding is extreme sports’ best-kept secret: a board with four off-road wheels that provides endless entertainment on any terrain, all year round. Each year, the worlds top riders compete at Switchback to be crowned the UK champion. But Switchback is not only a competition, it is a gathering, a party, and a celebration of extreme sports and outdoor activities – for beginners, veterans and spectators alike.
As mountainboarding grows as a sport, so does Switchback. And this year, we want you to be part of our amazing event.
Target Audience
– Our attendees range from 5 to 65
– More and more females are finding mountainboarding
– High disposable income
– Value high quality, sustainable products
– Lovers of travel and new experiences
– Attendees from all over the UK and the rest of the world
– Social media and tech savvy
A dedicated micro-community: passionate and loyal
Key Dates and Timings
2nd – 3rd August 2025
Specific Opportunity Details
SOCIAL MEDIA
Our top riders, existing sponsors and in-house SwitchBack social media streams have a combined Instagram follower count of over 60,000. We have a strong presence on TikTok, Facebook and YouTube, and rider videos have received over 4.5m views on Instagram alone, showing the reach that a unique sport can have!
LIVESTREAM
Our professional livestream team have worked on Redbull Hardline, Commonwealth Games & Formula E. They enable SwitchBack to be experienced in real time by an international audience.
We provide opportunities to advertise on, and/or host our livestream.
DEDICATED COMMUNITY
Our riders and spectators are a passionate group that are loyal to authentic, outdoor focused brands. The mountainboard community are especially active on social media, and are always keen to recommend new products to their wider circles.
LOCAL REACH
SwitchBack attracts many local attendees, and will receive lots of local press coverage. Through this we can help improve the reach and brand image of local businesses.
We also welcome proposals for local businesses to attend SwitchBack.
Features and Benefits
SPONSOR A FEATURE
Your logo and name on a jump, drop, berm, quarterpipe, rail. E.G. ‘The [brand name] Drop’.
SOCIAL MEDIA
Tags, logos and shoutouts on event and rider social media posts.
CLOTHING
Your logo on bibs, helmets & rider numbers.
PRESS COVERAGE
We can mention your brand in our local press coverage.
LIVESTREAM ADVERTS
Your advert or logo in our livestream.
HEADLINE SPONSOR
You are the main supporter of the event with your logo on all branding. ‘SwitchBack, brought to you by [brand name]’.
POSTERS & FLYERS
Your logo on any printed promotional material we distribute.
NAMING RIGHTS
The name of the event will include
your brand name.
STALLS
Showcase your products or services at the event.
SPONSOR A PRIZE
Your brand name on a prize: e.g. ‘The [brand name] prize.
BANNERS & FLAGS
A place for your banner and flag at SwitchBack and at Bugsboarding for a year.
PRODUCT DEMOS
Let our attendees try your product first-hand.
Other Partners
MBS Mountainboards
Rekd Protection
Jimmy’s Iced Coffee
Trampa mountainboards
ATB Shop
Investment
WHAT WE’RE LOOKING FOR:
Join our exisiting sponsors (including Fat Face, MBS Mountainboards, Trampa Boards, Rekd Protection and more!) to help push SwitchBack even further, ensuring a successful event and a wider reach for mountainboarding. In return for us promoting your brand, you could help us with:
EXPOSURE
We want to get mountainboarding and SwitchBack out to as many new people as possible, and sharing our sport to your audiences could really help us. We can also offer bespoke collaborative content, as we have media and marketing professionals on our team.
PRIZES
We’re always on the look out for products that we can give out as prizes, big or small. We could also run give-aways on our social media channels, and offer free samples to our spectators.
FUNDING
We run SwitchBack on a very small budget, paid for by rider registration fees. With the help of sponsors, we may be able to grow the reach of SwitchBack and make it an even more amazing experience for new and existing riders and spectators.
EQUIPMENT
Perhaps your business can provide products that help our operations and customer experience. Examples could include tools and materials for course building, sound systems for our party, portable power stations.