Swansea Amateur Operatic Society
Swansea Amateur Operatic Society (SAOS) is a Charitable Incorporated Organisation (CIO no. 1213626) based in Wales, with a mission to advance, improve and develop public education and appreciation of the dramatic and operatic arts. We achieve this by producing high-quality amateur musical theatre productions that are inclusive, accessible, and community-driven. SAOS is a volunteer-led society with a legacy of over a century of enriching cultural life in Swansea. We provide opportunities for people aged 16 to 80+ to engage in lifelong learning through theatre, supporting artistic development, confidence-building, and community cohesion. As a sponsor, your brand will benefit from visibility across regional audiences, alignment with cultural and educational impact, and engagement with a growing, loyal fanbase passionate about the performing arts.
Target Audience
Our productions appeal to a wide demographic spanning families, music and theatre lovers, and community arts supporters. Primary audience:
• Age range: 25–65, with increasing youth engagement via our educational outreach
• Gender: Mixed
• Demographic: ABC1C2, including professionals, families, retirees, students, and arts supporters
• Interests: Live music, theatre, local events, community engagement, culture
Social media analytics reflect high engagement from South Wales, particularly Swansea and surrounding areas.
Key Dates and Timings
Sponsorship promotion would last through to May 2026.
• Annie show week: 19–22 November 2025
• We Will Rock You show week: 20–23 May 2026
The sponsorship will cover printed materials, social media and video campaigns, and venue branding throughout the season..
Specific Opportunity Details
We are offering sponsorship for two major productions in our upcoming season: Annie (19–22 November 2025) and We Will Rock You (20–23 May 2026), to be performed in Swansea. Our opportunities include branding across digital and print marketing materials, social media campaigns, show programmes, and physical banners displayed in high-footfall venues.
Our Facebook page has over 2,700 followers and growing, with active engagement and community reach via Instagram and TikTok. These productions are expected to attract over 2,000 audience members in total, with wide local press interest and significant volunteer and performer participation.
Your support would not only help deliver high-quality theatre but also contribute to wider community benefits, including skill-building workshops, access for underrepresented groups, and transformation of our rehearsal and performance space to support future local events.
Features and Benefits
Sponsors will receive:
• Brand visibility: Logo placement on all show marketing (flyers, posters, programmes, tickets)
• Digital promotion: Featured posts, stories, and videos across Facebook, Instagram, and TikTok
• On-site exposure: Banners and acknowledgements at the venue
• Audience engagement: Opportunity to include promotional material or sampling in audience gift bags
• VIP engagement: Complimentary tickets to shows and backstage meet-and-greet options
• Community goodwill: Association with a registered charity promoting arts, education, and inclusivity
Other Partners
We are actively seeking our first principal sponsor and currently have no commercial partnerships in place. This presents a unique opportunity for exclusivity and early brand alignment with our expanding operations and visibility.
Investment
We are seeking sponsorship ranging from £1,000 to £50,000. Contributions may be:
• Cash investment to support production costs, outreach, and hall transformation
• In-kind or promotional support such as printing, technical equipment, or advertising
Higher-tier sponsors would directly support our efforts to transform our rehearsal and performance space, increasing long-term community use and rental income opportunities.
Other Info
SAOS is governed by a dedicated elected committee and supported by a growing membership base committed to high standards and inclusive practices. We engage volunteers, nurture young and emerging performers, and support under-represented groups, including LGBTQ+ communities.
We are open to tailoring sponsorship packages and working collaboratively to meet sponsor branding or outreach goals. We also welcome corporate social responsibility partnerships, local business alliances, and long-term collaborative ventures that benefit both the sponsor and our charitable objectives.