Stirling University Men’s Rugby
We are the Men’s Rugby Club at the University of Stirling, Scotland’s University for Sporting Excellence. Our club proudly offers both high-performance and social squads, catering to athletes of varying abilities, and competing at different levels within the BUCS leagues. Whether players are aiming for elite competition or simply enjoying the sport in a more relaxed setting, our club provides the perfect environment for growth, camaraderie, and athletic development.
Why Partner With Us:
Partnering with us provides a unique opportunity to showcase your brand to a dynamic and engaged audience. As a sponsor, your company will receive prominent exposure through:
- Brand Visibility: Your logo will be featured on our playing kit, ensuring your brand is seen by hundreds of spectators at games, in training sessions, and throughout all club activities.
- Social Media Presence: We actively engage with a broad and growing social media following, offering your brand exposure through posts, stories, and other digital content.
- Player Interaction: Depending on the partnership, your brand can also benefit from direct player interaction, with opportunities for co-branded content, product placements, or other tailored activations.
By partnering with our club, you’re not just supporting rugby; you’re aligning with a community of passionate, motivated students who are committed to excellence both on and off the field. We are dedicated to fostering long-term relationships with our sponsors and ensuring that your brand benefits from ongoing visibility and engagement.
Target Audience
All ages and gender, highly social and into performance and social sports, predominantly university students and alumni
Key Dates and Timings
Sponsorship would last from August 2025 until May 2026, at which point we would look to renewal discussions.
Specific Opportunity Details
We offer a range of sponsorship opportunities that can be tailored to suit your brand’s goals and budget. These opportunities span across various levels of engagement, both on and off the field, ensuring maximum exposure and impact for our partners. Here are some of the specific opportunities currently available:
1. Kit Sponsorship
Your brand could be prominently featured on our match-day and training kit, providing direct exposure during games and training sessions. With both our performance and social squads, your brand will be visible across multiple levels of competition in the BUCS leagues, as well as at friendly matches and club events. This opportunity ensures high visibility for your brand, both locally and nationally.
Audience Size: The BUCS competitions attract hundreds of spectators, while our home matches and events are attended by local students, alumni, and supporters.
Reach: Exposure on kit is direct, with images shared widely across social media, increasing your brand’s visibility beyond the venue.
2. Social Media & Digital Exposure
With a growing and engaged following on platforms such as Instagram, Facebook, and Twitter, we offer a strong opportunity for digital advertising. Our club has a combined social media following of 3,000+, regularly posting content about match previews, results, player highlights, behind-the-scenes footage, and club updates.
Sponsors will receive clear branding on all relevant posts, including co-branded content, event promotions, and shout-outs.
Fan Base: Our audience consists of active university students, sports enthusiasts, and alumni, creating an ideal environment to connect with a young, motivated consumer base.
Engagement: Our content consistently generates high interaction rates, particularly around match days and player achievements.
3. Raffle Prizes, Sponsored Prizes & Event Branding
Throughout the year, we host various club events, including social gatherings, tournaments, and fundraising activities. These events attract a mix of students, fans, and local community members, providing sponsors with opportunities for branding, product placement, and direct engagement.
Raffle/Sponsored Prizes: Your company can provide branded prizes for raffles or competitions, offering great exposure while also aligning your brand with the excitement and fun of our events.
Event Branding: Sponsors will have their logos displayed on event signage, merchandise, and promotional materials. This could include visibility on banners, flyers, or digital screens at events, ensuring your brand stands out.
Audience: Events typically attract between 100-500 attendees, including students, alumni, and local supporters, giving you direct access to a diverse and engaged crowd.
Why Get Involved?
Partnering with the University of Stirling Men’s Rugby Club is a fantastic way to associate your brand with a high-performing and well-respected sports team, all while supporting a vibrant student community.
From game-day exposure and digital marketing to event sponsorship and prize activations, your brand will gain visibility across a variety of channels.
By supporting our rugby club, you are not only promoting your brand but also connecting with an enthusiastic and engaged audience of young, motivated individuals who value teamwork, performance, and community.
It’s an opportunity to increase brand awareness, build credibility, and foster long-term relationships with the next generation of consumers.
Features and Benefits
As a sponsor of the University of Stirling Men’s Rugby Club, you’ll receive a comprehensive package that includes:
Branding: Your logo prominently displayed on our playing kit, event signage, and promotional materials.
Advertising: Regular exposure across our social media platforms with co-branded posts and shout-outs.
Event Promotion: Opportunities to provide sponsored raffle prizes, branded giveaways, and visibility at club events.
Hospitality: invitations to large games and double headers, offering access for direct engagement with players and fans.
This package combines digital, physical, and experiential marketing, ensuring your brand receives optimal exposure and connection with our audience.
Other Partners
The Birds and Bees Stirling, Jessica O’Marleys Stirling, The Bean Tin Stirling
Investment
We are looking for a cash investment of £500 or more, with product/promotional support dependant on the nature of the partnership and the level of investment.