Welcome to Stevenage United, where we’re not just a football club but a community that champions mental health and positivity. Our unique approach centers around promoting a healthy lifestyle for men with a BMI of 27.5 and above, using football as a catalyst for both physical and mental well-being. Our players are all registered with MAN V FAT Football, reflecting our commitment to supporting their weight loss journeys while fostering a love for the beautiful game.
Target Audience
Male - 18-45 yard old, highly social, working class, homeowners.
Key Dates and Timings
We plan on using our away kit for up to 5 years, with no plans on changing it annually.
Specific Opportunity Details
As the CEO of Stevenage United, I am excited to present an incredible sponsorship opportunity for the upcoming season, focusing on our away kit and teamwear. Our football club is unique, catering exclusively to men with a BMI of 27.5 and above, and we are committed to promoting mental health and positivity through the beautiful game.
Demographic and Reach: Our target audience is a niche but passionate group of men who are on their weight loss journey. This community is registered with MAN V FAT Football, a well-known organisation in the health and fitness space. Our players are not only dedicated to improving their physical health but also to fostering mental well-being.
Location: Stevenage United is based in Stevenage and surrounding towns. Our home matches are played at The Priory School attracting local support and providing a great opportunity for sponsors to connect with the community.
Fan Base: While we may not have the sheer volume of a mainstream football club, our fan base is highly engaged and dedicated. The unique focus on health and positivity sets us apart, creating a strong sense of community among our supporters.
Web and Social Media Presence: Our online presence is growing steadily, with an active website, social media accounts, and engagement on platforms such as Instagram, and Facebook. We understand the importance of digital marketing and will actively promote our sponsors across these channels.
Why Sponsor Stevenage United?
Positive Brand Association: Associating your brand with Stevenage United means aligning with a positive, health-focused message. This association can contribute to a positive brand image and enhanced reputation.
Community Impact: Supporting our football club is not just about sports; it's about making a positive impact on the lives of our players and the broader community. Sponsors will be contributing to the well-being and health improvement of our members.
Unique Niche: Stevenage United represents a unique niche in the football world, offering sponsors the opportunity to stand out and connect with a targeted audience.
Brand Visibility: Sponsors will enjoy prominent visibility on our teamwear, including the away kit, during matches and various promotional events. This visibility extends to our online platforms, providing sponsors with exposure to our growing online community.
Activation Opportunities: We are open to collaborative marketing campaigns, events, and other activation opportunities that can be tailored to meet the specific goals and objectives of our sponsors.
By partnering with Stevenage United, potential sponsors have the chance to be part of a meaningful movement that combines football, health, and positivity. If you're looking for a sponsorship opportunity that goes beyond the traditional sports model and has a genuine impact on people's lives, Stevenage United is the perfect choice. Join us in promoting physical and mental well-being through the beautiful game.
Features and Benefits
Branding Opportunities:
Inclusion of the sponsor's logo prominently on the away kit, ensuring high visibility during matches.
Logo placement on training apparel and equipment, showcasing the brand during practice sessions and media coverage.
Advertising Exposure:
Advertisements featuring the sponsor's brand displayed on the club's official website and social media channels, reaching a broad audience of football enthusiasts and individuals interested in mental health and well-being.
Exposure through matchday programs, ensuring that the sponsor's brand is showcased to fans attending games.
Other Partners
Macron
CALM - our current home kit partnership
Investment
£2000