St Annes Carnival
St Anne’s Carnival is a vibrant annual community celebration drawing thousands of attendees from across the region. It showcases local culture, live music, family entertainment, and community spirit, offering sponsors excellent visibility and meaningful engagement with diverse audiences.
Target Audience
St Anne’s Carnival attracts a broad, high-engagement audience from St Anne’s-on-the-Sea, Lytham, Fylde, and surrounding Lancashire areas. The event is firmly established in the local calendar and appeals to:
- Families with children (primary audience)
- Local residents across all age groups
- ABC1 households with strong community ties
- Local business owners and professionals
- Visitors and tourists staying in local hotels
- Community leaders, councillors, and stakeholders
With thousands of attendees across the weekend, the carnival provides sponsors with direct access to a loyal, local audience in a relaxed, positive environment. Attendees are highly receptive to supporting businesses that actively invest in the community, making this an ideal platform for brand trust, visibility, and long-term customer loyalty.
Key Dates and Timings
The event takes place 10th July-12th July, typically running from 6pm on Friday to 4pm on Sunday with setup and promotional activities leading up to the day.
Specific Opportunity Details
St Anne’s Carnival presents a sponsorship opportunity for brands to align with a well-loved local event. With a strong community following and extensive on-site attendance, this event offers brand exposure through event signage, online promotion, and direct community engagement. The carnival regularly attracts families, local businesses, and visitors, providing sponsors with valuable marketing reach and positive brand association.
Features and Benefits
Sponsoring St Anne’s Carnival offers businesses tangible marketing exposure and meaningful community alignment.
Depending on sponsorship level, benefits include:
- Prominent logo placement on event banners, entrance signage, and within the main marquee
- Logo inclusion across all marketing materials, including posters, flyers, and social media
- Dedicated social media spotlight posts highlighting sponsor businesses
- Opportunity to host a branded stall or activity area at the carnival
- Live on-stage thank-you announcements during the event
- Distribution of business leaflets at the community information stall
- Inclusion in pre- and post-event local press releases
- Recognition during key moments such as the Crowning Event
- VIP experiences and exclusive networking opportunities (Diamond Sponsor)
This is not just logo placement — it’s an opportunity to connect directly with the community, build goodwill, and be seen as a business that genuinely supports local events.
Other Partners
St Anne’s Carnival is proudly supported by a range of respected public and private organisations, including:
Fylde Borough Council
Lancashire County Council
Hays Travel
Local hotels
Small businesses across the Fylde area
Sponsorship partners join a trusted network of organisations committed to supporting community events and local engagement.
Investment
We are primarily seeking cash sponsorship, with clear package options available:
Bronze Sponsor – £100+
Silver Sponsor – £250+
Gold Sponsor – £1,000+
Diamond Sponsor – £5,000+ (Headline Sponsor)
Each package offers increasing levels of exposure, engagement, and recognition, as outlined on our sponsorship poster. We are also happy to discuss tailored sponsorship opportunities to suit individual business goals.
Other Info
St Anne’s Carnival exists for one clear purpose: to create an amazing community weekend for the people of St Anne’s and the surrounding area, while also raising vital funds for charities each year.
The carnival is entirely community-led and not-for-profit. Every sponsorship pound goes directly towards delivering a safe, inclusive, and memorable weekend filled with family entertainment, local culture, and community pride.
A core part of the carnival’s legacy is its annual charitable fundraising. Throughout the year, the Carnival Queen raises funds for chosen charities, culminating in a special moment at the Carnival weekend ceremony, where she proudly presents a cheque to the supported charities — a highlight of the event that reflects the generosity and spirit of the community.
Over the years, St Anne’s Carnival has proudly supported a range of charities, including:
Trinity Hospice
McMillan
RNLI
(These funds are raised directly through carnival events, activities, and community support.)
By sponsoring St Anne’s Carnival, businesses are not just gaining brand exposure — they are actively helping to deliver a much-loved community weekend and supporting charitable causes that make a real difference locally and beyond.
Without the support of sponsors, this event would not be possible. Sponsorship ensures the carnival can continue to bring people together, support charities, and remain a cornerstone of the St Anne’s community calendar.