Spitfire Festival
1. Introduction
The Spitfire Festival is a brand-new, premium outdoor celebration set at the historic Highams Hill Farm, Biggin Hill, just minutes from London. Inspired by Kent’s rich heritage and the legendary Spitfire, the festival will showcase the best of local food, fine wines, craft beers, artisan producers, and live music in a family-friendly, elegant countryside setting.
Our mission is to create a signature annual event that connects community, heritage, and premium experiences — while providing sponsors with powerful visibility, brand alignment, and direct engagement with an affluent, engaged audience.
2. Why Partner with Spitfire Festival?
Affluent & Engaged Audience: 1,000–2,000 guests per day in Year 1, scaling to 5,000+ in future years. Core demographic: families, professionals, and experience-seekers aged 25–55 with strong disposable income.
Unique Venue & Storytelling: Tied to Biggin Hill’s iconic Spitfire legacy, offering sponsors a heritage-rich narrative that resonates deeply with the local community.
Premium Positioning: Unlike mass-market festivals, Spitfire Festival curates high-quality experiences — aligning with brands that value craftsmanship, authenticity, and exclusivity.
Direct Engagement: Beyond logo placement, sponsors gain interactive opportunities via branded experiences, VIP hospitality, and bespoke activations.
3. Audience Profile
Demographics: Affluent families, young professionals, and culture-focused visitors from Kent & Greater London.
Psychographics: Passionate about artisanal food, sustainability, heritage, and premium leisure experiences.
Reach: Marketing campaigns across Instagram, TikTok, Facebook, LinkedIn, and local/regional media — expected digital reach of 50,000+ impressions pre-event.
4. Sponsorship Opportunities
We offer flexible packages to suit your brand’s goals:
Bronze Partner – £10,000
Logo on digital marketing & festival website
On-site branding across banners & programmes
Inclusion in social media promotions
Silver Partner – £20,000
All Bronze benefits
VIP hospitality packages for 10 guests
Branded social media campaigns
Mentions in PR & press coverage
Gold Partner – £30,000+
All Silver benefits
Exclusive naming rights to a key festival zone (e.g., “Your Brand VIP Garden” or “Your Brand Live Music Stage”)
Title Sponsor status across all communications
Opportunity for product sampling, experiential activations, and direct customer engagement
(Bespoke packages can also be created to align with your brand strategy — from sustainability initiatives to branded family zones.)
5. Expected Impact & ROI
Brand Visibility: Prominent placement across digital campaigns, on-site signage, and media coverage.
Customer Engagement: Direct interaction with 2,000+ guests in Year 1, growing annually.
Community Goodwill: Association with a heritage-driven, family-friendly event that supports local artisans and sustainable practices.
Long-Term Growth: As the festival scales to 5,000+ attendees and regional recognition, early sponsors secure priority renewal and deeper integration.
6. Financial Snapshot
Revenue Drivers: Ticket sales, vendor stall fees, sponsorship packages, VIP experiences, F&B margins.
Projection: Break-even achieved in Year 1, with profitability projected to grow from £57,000 in Year 1 to £170,000 by Year 3.
Sponsor Value: Sponsorship is a key growth lever, with opportunities ranging from £10k to £50k+ depending on partner ambition.
7. Next Steps
We would love to explore how Spitfire Festival can best represent your brand.
Target Audience
Who Attends the Spitfire Festival?
Our fans are affluent, experience-seeking audiences who value food, culture, and heritage. They are digitally engaged, socially active, and have strong discretionary spending power.
Core Audience Profile:
Age Range: 25–55 years old
Gender:
Balanced male/female split
Demographic:
Families (30–45) – Parents with children under 12, looking for safe, fun, inclusive cultural experiences.
Young Professionals (25–35) – Foodies and culture seekers from Kent & Greater London, highly social and active online.
Affluent Couples (40–55) – High earners seeking premium experiences, wine/craft beer tastings, and VIP access.
Income Level: Middle to upper-middle income (£30k+ household income, with many ABC1 professionals).
Location: Primarily Kent & Greater London, within a 50-mile radius of Biggin Hill.
Psychographics:
Passionate about artisanal food & drink and supporting local producers.
Interested in heritage and culture — the Spitfire story and Kent’s traditions resonate strongly.
Family-oriented and socially active, seeking safe, high-quality outdoor events.
Environmentally and ethically conscious; value sustainability.
Example Attendees:
“Emma, 38, Marketing Manager from Sevenoaks. Loves family days out that combine food, music, and children’s activities. Socially conscious, values sustainability and local producers.”
“James, 45, Finance Director from Bromley. Enjoys premium events, wine tastings, VIP access, and heritage storytelling. Looks for exclusivity and networking opportunities.”
Key Dates and Timings
Key Dates & Sponsorship Timeline
Event Date:
The inaugural Spitfire Festival is planned for 13th September 2025, Master Park, Oxted
Sponsorship Commitment Window:
Early Bird Sponsors (Q4 2024 – Q1 2025): Brands confirmed in this period receive maximum value — with inclusion in teaser campaigns, press releases, early ticket promotions, and website launch content.
Standard Sponsorship (Q2 2025): Still benefits from pre-event digital exposure, printed collateral, and all on-site branding/activation opportunities.
Sponsorships close by 4 weeks before the festival to allow for final production and print runs.
Duration of Sponsorship Benefits:
Pre-Event: Logo and brand exposure across digital campaigns, social media, PR, and email marketing.
During Event ): On-site branding, activations, VIP access, and customer engagement.
Post-Event (2–3 months): Continued exposure via press coverage, social media highlights, event recap videos, and post-festival reports (including sponsor visibility metrics).
In short: Sponsorship runs for a full 6–9 month cycle — not just for the festival weekend itself.
Larger event planned 23rd-24th May 2026.
Specific Opportunity Details
Specific Opportunities for Partnership
About the Festival
Event: The Spitfire Festival – a premium outdoor celebration of Kent’s best food, wine, craft beer, artisan makers, and live music.
Location: Highams Hill Farm, Biggin Hill (Kent) — adjacent to the historic Biggin Hill Airport, home of the legendary Spitfire. This unique heritage setting anchors the festival in local culture and storytelling.
Date: Summer 2025 (inaugural edition, growing into an annual signature event).
Scale:
Year 1 – 1,000–2,000 visitors per day (soft launch + first festival).
Year 2 – growing to 5,000+ annual attendees.
Year 3+ – targeted as one of Kent’s leading cultural/culinary events.
Our Audience
Demographics:
Age: 25–55 (core groups: affluent families, young professionals, experience-seekers).
Location: Kent, Greater London, and surrounding counties (50-mile radius).
Income: Middle to upper-middle households (£30k+), strong discretionary spending.
Psychographics:
Foodies & culture-seekers who prefer quality, authenticity, and heritage.
Environmentally-conscious families looking for sustainable, community events.
Professionals seeking premium experiences (VIPs, networking).
Fan Base & Reach
Website: Launching in Q4 2024 with online ticketing, vendor applications, and sponsor showcases.
Email List: Early access signups targeting 1,000+ by launch (via vendor networks, PR, and social campaigns).
Social Media (projected):
Instagram: 5,000+ followers by event date.
TikTok: 2,000+ (leveraging reels, behind-the-scenes, and vendor spotlights).
Facebook: 3,000+ community-driven followers.
LinkedIn: For sponsor & professional engagement.
Marketing Reach: Estimated 50,000+ impressions from digital campaigns, boosted by PR coverage in Kent lifestyle and food media.
Opportunities for Sponsors
Naming Rights / Title Sponsor
“Spitfire Festival presented by [Your Brand]”
Logo prominence on all event assets (print, digital, video).
Exclusive press & PR mentions.
Branded Zones
VIP Hospitality Garden
Family Zone & Kids Activities
Artisan Market or Wine & Beer Garden
Live Music Stage
On-Site Engagement
Product sampling & activations
Branded merchandise or sustainable giveaways
Experiential marketing installations (photo walls, tasting sessions).
Digital & Media Exposure
Sponsor spotlight posts across social media channels.
Logo placement in teaser films, promo videos, and vendor spotlights.
Dedicated feature on the festival website.
VIP Access & Networking
Hospitality packages for clients & staff.
Exclusive networking opportunities with regional business leaders, producers, and media partners.
Why Partner With Us?
Authenticity: Align your brand with heritage, sustainability, and premium experiences.
Affluent Audience: Direct connection with high-spending families and professionals in Kent & Greater London.
Longevity: Get in early as a founding partner of a festival designed to scale and become a landmark annual event.
Brand Visibility: Multi-channel coverage before, during, and after the event — digital, PR, and on-site.
Community Impact: Support local producers, musicians, and artisans, while promoting sustainability and regional pride.
Features and Benefits
Hospitality & VIP Access
Complimentary VIP tickets for clients, staff, or prize giveaways
Access to the exclusive Sponsor Lounge / VIP Garden
Priority parking and concierge-style entry
Branded hospitality opportunities (e.g. wine tastings, hosted dining experiences)
Promotional Opportunities
Dedicated sponsor spotlight posts across Instagram, TikTok, Facebook & LinkedIn
Branded activations (e.g. photo walls, family zone activities, music stage naming rights)
Featured sponsor profile on the festival website & newsletters
Inclusion in festival app or digital guides (if launched in future years)
Product Sampling & Experiential Marketing
Space to run sampling stations, demos, or activations (e.g. food, drink, lifestyle products)
Ability to sell or showcase products in branded areas (aligned with event curation)
On-site engagement with 2,000+ high-value attendees in Year 1, scaling to 5,000+ in future years
Opportunity to sponsor exclusive experiences such as wine tasting sessions, family workshops, or live music zones
Community & CSR Benefits
Alignment with local heritage and sustainability values
Support for local producers, artisans, and musicians
Opportunity to co-brand community initiatives tied to the festival (education, sustainability, youth engagement through internships)
Other Partners
Drink Partners
Wantsum Brewery – Featured as the festival’s official brewery, bringing exceptional ales to the tasting garden
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Chin Chin – Appointed as the exclusive cocktail provider, offering top-tier mixology and the signature “Spitfire Cocktail”
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Food Vendors
Rổ Vietnamese – Banh Mi specialists from Annie, a British Street Food Award finalist (2025), offering an Australian-infused take on authentic Vietnamese cuisine
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Mega Monster Wraps – Bringing bold, gourmet wraps with fresh, bold flavours to the festival lineup
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Bangkok Box – A Thai street-food operation by sisters Tem and Tee, showcasing family recipes and authentic Bangkok tastes using fresh, locally sourced ingredients
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Craft Vendors
Chillidaddy’s – Official hot sauce vendor, crafting some of the most authentic, high-quality hot sauces with a touch of heat and flavour
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MatchaSeekers – Premium, organic matcha brand offering matcha powders, chocolates, and matcha-making kits—all with a focus on quality, sustainability, and authenticity
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Headline Music Talent
Brooke Law – Serving as the festival headliner, Brooke Law brings energy and acclaim to the stage. She’s an Epiphone Guitars Ambassador and has strong festival credentials, including performances at Big Feastival, C2C Festival, Black Deer, and more. She also garners regular press and radio attention
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Why This Matters to Potential Sponsors
Brands value association with high-quality, reputable, and distinctive partners—and the current line-up reflects just that:
Wantsum Brewery and Chin Chin anchor the festival’s beverage offering with industry-recognized, artisanal brands—great for building a curated, quality-focused image.
Rổ Vietnamese, Mega Monster Wraps, and Bangkok Box provide standout culinary variety and regional acclaim (e.g., Rổ’s award finalist status), reinforcing the festival’s dedication to bold, gourmet experiences.
Chillidaddy’s and MatchaSeekers represent niche, passionately crafted products rooted in authenticity—appealing to discerning, quality-conscious attendees.
Brooke Law, as a headline artist with a growing profile and festival pedigree, underscores the event’s cultural credibility and its draw for music-enthusiastic demographics.
Investment
What We’re Seeking
We are seeking sponsorship investment between £5,000 – £15,000, depending on the partnership tier and level of brand integration.
This investment will directly support site hire, staging, staffing, licensing, marketing, and security, ensuring a professional and high-quality festival experience.
Types of Support We Welcome
Cash Sponsorship (Primary Need)
£5,000 – £15,000 across tiered packages (Bronze, Silver, Gold).
Tailored branding, hospitality, and activation opportunities at each level.
Contra / Value-In-Kind Partnerships
Media & Advertising: Print, radio, digital campaigns.
Infrastructure & Services: AV, staging, lighting, transport.
Hospitality: Beverages, catering, or VIP enhancements.
Product & Promotional Support
On-site product sampling (drinks, food, lifestyle).
Branded festival activations (e.g., Family Zone, VIP Garden, or Music Stage Sponsor).
Competitions, giveaways, or co-branded merchandise.
Sponsorship Tiers (Example Structure)
Bronze Partner – £5,000
Logo on website, social media, and printed materials
On-site branding & banners
4 x VIP hospitality tickets
Silver Partner – £10,000
All Bronze benefits + dedicated social media spotlight
Co-branded festival content (video, PR)
Naming rights to a festival zone (e.g., Family Zone, Artisan Market)
8 x VIP hospitality tickets
Gold Partner – £15,000 (Top Tier)
All Silver benefits + headline branding across festival
Naming rights to a major area (e.g., Main Stage, VIP Garden)
Product sampling or exclusive activation space
Premium press & PR coverage
12 x VIP hospitality tickets