Soulbury Village Cricket Club

Sponsor Name: Tim Edwards

Location: South East

Sector: Cricket

Budget: Under 10k

Social Links

We are a community cricket club on the Bedfordshire/Buckinghamshire border. We play matches on Sundays between May and September against sides inside a radius of approximately 15 miles. We are largely reliant upon community volunteering help, players learning about us through friends and our attitude towards playing a friendly yet competitive match.
It’s expensive to run a cricket club, a lot of funds go on upkeep of the ground and the equipment used to do so, in order to have the ground fit to play on it needs several sets of heavy rolling multiple times a week and frequent mowing.
If this equipment needs repairs or servicing it makes a big dent in our yearly finances which are mainly financed by player subs and bar takings.
We have previously had sponsors related to past players but these individuals have left. We can offer logos on playing shirts, hoardings at the ground, links on website and tagging in social media posts. There is also a race night and cup day where particular sponsorship opportunities will be higher than normal due to additional footfall.
We don’t post that much outside of the season on social media but would be happy to increase posts for sponsor awareness.

Target Audience

Players are between 16 and 50 but we have non-playing members who are associated with the club for life and come down for a drink and to watch the matches. Visibility would be there for visiting teams or when we go to visit other grounds so the same demographic is there. These are people who will likely be into sports, some players are modern professionals and some are tradespeople so no particular socioeconomic brackets.

Key Dates and Timings

As the season starts in May if people want to sponsor the shirt then we'd need notice to get the logo on existing blank shirts and for it to be added as the logo onto new ones going forward.
The amount would be applicable annually but happy to sign for more than one year at a time for that commitment.

Specific Opportunity Details

We have the Soulbury Smash on 30th June. Instead of a regular 2 team match this is a series of 4 shorter games in a cup format featuring 4 teams so double the number of players and supporters of each team. Each team is 11 players, then we have scorers. If each team has approximately 6 others with them at minimum that's approximately 70 people to reach. It's the first year of it this year and we anticipate it will grow.

Features and Benefits

Sponsors would get visibility for their business through logos on shirts, hoardings and social media posts. They can also advertise in our annual fixture cards.
There are specific events throughout the year that will be more visible, club meals, race night, cup days.

Other Partners

There are no current sponsors, previously we were sponsored by a local Indian Restaurant and a flooring company.


£200-£500 - The amount would vary depending on the elements (ie hoardings only, front of shirt or arm, how often the expectation to promote is).

Other Info

We appreciate we are a relatively small club but we have ambitions of growing, we could reinstate league cricket, have a ladies section and improve facilities which would benefit the local community and your company could be at the heart of this.