Sing, Sign and Sensory

Sponsor Name: Sara Jackson

Location: North Yorkshire, Scotland

Sector: Arts

Budget: Under 10k

Social Links

At Effectus Theatre, we are passionate about making theatre accessible to everyone. Our Sing, sign and sensory performative workshops for babies aged 0 – 24 months are a perfect way to experience the magic of theatre.

Sing, Sign & Sensory are a series of sensory performative workshops created for babies (0-24 mnths). The Project will give babies their 1st facilitated creative experiences in purpose-built inflatable sensory pods. This is an inclusive project aimed at introducing theatre to babies in community venues. The workshops are accessible & engaging for young families, focusing on communication development, bonding & sensory exploration. The workshops feature a simple narrative, animation and the sensory pods are equipped with projectors, fans, textured props & safe smells to complete a sensory experience.

Owner Sara Jackson has more than 17 years of professional experience as a performer, director and participation producer in the industry. She has undergone specialist training in baby development, communication and inclusive practice. Our Sing, Sign and Sensory experience is created with baby safety and development in mind.

Target Audience

Babies aged 0 – 24 months, and their families and carers

Key Dates and Timings

12th – 16th august 2024

Specific Opportunity Details

We will be performing at the Edinburgh Fringe Festival 2024 at The Guilded Balloon, Patter Hoose, from August 12th – 16th 2024. The sensory pod will be touring the UK in 2024, venues include:
Rural Arts – Courthouse Thirsk
Theatre @41 Monkgate – York
Brighton Fringe 2024
Frome Festival 2024

Introducing an exciting opportunity for businesses looking to gain exposure and uniquely connect with their target audience. Our innovative platform offers a comprehensive package that includes a shout-out on social media, a complimentary ticket for one adult and one child to a performance of your choice, and the placement of your logo on our highly sought-after baby shower gift bags.
Imagine the impact of having your brand showcased to a captive audience of expectant parents and their loved ones. With our extensive network and strategic partnerships, we ensure maximum visibility for your business, reaching thousands of potential customers who are actively seeking products and services related to pregnancy, parenting, and family life.

By leveraging the power of social media, we create engaging content that highlights your brand's values and offerings. This not only generates buzz around your business but also establishes credibility and trust among our community of followers. In addition to the digital exposure, we provide you with an exclusive opportunity to connect with your target audience in person. Choose from a wide range of performances tailored to families, where you can interact directly with attendees and leave a lasting impression. Our previous partners have experienced significant growth in brand awareness, customer engagement, and sales as a result of this unique marketing opportunity. Don't miss out on this chance to elevate your brand's visibility while making meaningful connections with potential customers.

Join us today and let us help you take your business to new heights by becoming an integral part of our highly anticipated events. Together, we can create memorable experiences for families while driving tangible results for your business.

Features and Benefits

Baby package
Cost - £100
You will receive:
• A shout-out on social media
• A free ticket (1 adult & 1 Child) to a performance of your choice
• Your logo on our baby shower gift bag
Cost - £500
You will receive:
• A shout-out on social media
• A free ticket (1 adult & 1 Child) to a performance of your choice
• Your logo on our baby shower gift bag
• Your logo on our e-flyer which is distributed to nurseries across the UK
BIG KID Package
Cost - £1000
You will receive:
• A shout-out on social media
• A free ticket (1 adult & 1 Child) to a performance of your choice
• Your logo on our baby shower gift bag
• Your logo on our e-flyer which is distributed to nurseries across the UK
• You brand permanently on our website
• Your logo and company information in our program

Imagine the joy on the faces of parents as they receive a gift bag filled with carefully curated samples, all designed to make their journey into parenthood a little easier. But here's where it gets even better - you can be a part of this incredible experience by contributing to our baby gift bags. By partnering with us, not only will your brand gain exposure, but we'll also give you a big thank you on social media, ensuring that your generosity is recognized by our growing community. And that's not all - we'll make sure your samples get straight into the hands of potential customers, maximizing your reach and impact.

With our proven track record of successful events and satisfied attendees, we are confident that this unique approach will captivate both and businesses alike. Join us in creating unforgettable moments and building meaningful connections within the parenting community. Don't miss out on this opportunity to showcase your brand, support new parents, and make a lasting impression. Together, let's celebrate the joy of new beginnings.

Other Partners

The performance has received funding from Arts Council England and Little Lives UK
We are partnering with The Gilded Balloon to bring this performance to the Edinburgh Fringe


We are looking for cash investments of £100 - £1000 And/or Products to add to our “baby shower” bag

Other Info

Why Edinburgh Fringe?
Three million people, a transformed city, and three weeks of electrifying energy! That’s the magic we bottle in the form of our beloved Edinburgh Festival Fringe. Turning everyday spaces into incredible performance stages, the festival celebrates all kinds of artists, well-known and unknown alike, across a multitude of genres. The buzz it generates reverberates through our economy, invigorating the city.
Many big names had their launch at the Fringe:
• Billy Connolly. ...
• Alan Rickman. ...
• Rowan Atkinson. ...
• John Thomson and Steve Coogan. ...
• The League of Gentleman. ...
• Sacha Baron-Cohen. ...
• The Mighty Boosh. ...
• Russell Brand.

You’re claiming a ticket for your brand to the grandest stage there is—the world’s biggest arts festival. Yes, you heard that right! An unforgettable journey of transforming your brand from local champ to global superstar. As thousands enjoy the festival's tapestry of arts, your brand becomes a part of their unique experience.

Our Venue Partner:
Gilded Balloon Patter House
Adam House, 3 Chambers St, Edinburgh EH1 1HT

Gilded Balloon is a year-round producer of comedy and events, but most renowned as one of the top venues of the annual Edinburgh Festival Fringe. Gilded Balloon operates venues across the city and host over 200 shows per day from the pick of local and international performers. With 7 outstanding performance theatres, a box office and a stunning large bar and event space, Patter House quickly became the must-visit venue at the festival following its launch in 2019. This fabulously pink venue hub is situated across the road from the Museum on Chambers Street, just a stone’s-throw away from Teviot and Bristo Square.