Dumfries Curling are seeking sponsorship as they host the Scottish Curling Championships 2025.
Dumfries Curling is hosting the Scottish Curling Championships at Dumfries Ice Bowl for the next three years. 2025, 2026 and 2027. With some of the best teams in the world taking part, we are aiming to make this year’s event bigger, better and even more exciting.
In the arena, the world-class athletes and Olympians are showcased in a setting befitting their ability. Every shot is watched by the 500+ people at every game and seen in detail on the large screen. Webcasting shows every single game worldwide to audiences and, in particular, to the UK, Europe, North America, and Asia.
We are also proud of our grassroots program at Dumfries, which has produced many European and World Champions. As part of the championships, we have spare ice for people to have a go at curling, and sponsors will receive opportunities to get staff involved in the event.
Target Audience
Historically curling fans are 40+ with high disposable income. Normally there is a good crossover with golf fans - golf in the summer and curling in the winter. There is now though a significant amount of 21-25 year olds follow the sport as it has developed more and more spectacular shots.
Key Dates and Timings
The event runs annually in 2025, 2026, and 2027. We are happy to look at 1, 2, or 3 year deals. The event does moves slightly each year, but in 2025 it is scheduled to run 2nd-8th February 2025.
Specific Opportunity Details
We showcase the sport and any sponsor in different ways. Which way is best very much depends on the business looking.
First of all, we have a title sponsor, which includes the option to have in-ice branding. This is shown everywhere, including the arena and online. A title sponsor will cover all 4 sheets of ice. There is a mens and womens championship so a title sponsor can have 1 or both of these.
We then had arena branding. This included banners on the side of the ice, the option to colour the carpet and backdrop, and pictures and videos on the large screen in the arena.
Finally, webcast sponsorship can be anything from coverage of a single game to coverage of all sheets. We can select games by viewing numbers or timings if required. Last year we had 34,000 sessions with an average watch time of 1hr 11min. There is also the ability to embed a sponsor's Shopify shop within the web stream.
Features and Benefits
We will provide any sponsor with a blank canvas to work with. We will help them tailer their offering to a curling audience.
Aside from the branding opportunities, the sponsor will be able to benefit from a hospitality area, come and try curling sessions, and an area in the arena if they want to engage with the public (circa 5-200 people per game and 500+ for finals).
Online, we can integrate a Shopify shop onto the streaming platform so viewers can make a purchase while still watching.
Other Partners
This is our first year so we are starting from scratch. As sponsors come in we will make sure competing brands are then not considered.
Investment
Title sponsorship is valued at £10,000 plus costs (depending on what is required).
Other Info
We are open to suggestions! We want to make this event work for curling and sponsors.