School Athletics Association of Middlesex
The School Athletics Association of Middlesex organises and supports a range of Athletics and Cross Country events across Middlesex and the rest of the UK. We organise hosting events for hundreds of athletes which are well attended by school age pupils and their parents, we also enter national competitions on behalf of the county.
As a sponsorship partner, we would be able to support a company through our social media, website and through access to competitions where products can be sold or marketed. During events, athletes and their parents always have plenty of time to walk around and purchase items for their activity and/or show interest in related products.
Target Audience
Both boys and girls between 11-18, but also their parents who will often attend and be watching a few hours worth of an event. Usually sporty parents who’s children compete for both school and their County.
Key Dates and Timings
Athletics Season runs between Easter and August and Cross Country season is typically November through until February.
The bigger Athletics events typically fall in May and June. The Cross Country events are usually November and early February.
Specific Opportunity Details
We would be interested in sponsorship across the full range of areas; website, athlete performance products, transport, sponsorship of kit.
Across a typical season we work with over 1,000 school aged pupils and their parents in addition.
A partner would be able to market and advertise their brand and work with us either as a short term sponsor or as a longer term partner where they support an event each season/year to suit their company.
Features and Benefits
A variety of opportunities to suit, but including brand awareness, product sampling, promotional opportunities and marketing via website and social media.
Other Partners
We work closely with the English School’s Athletics Association, but do not currently have any companies that we work with on sponsorship, hence the request.
Investment
Sponsorship of kit would be between £600/£700 depending on type of sponsorship and logo etc…
Sponsoring an event would be slightly more to cover printing costs and associated marketing – likely to be £1,000
All suggestions welcomed and can be be-spoke to suit the company or person.