Sapphires Cricket Club
Sapphires Cricket Club is a grassroots cricket club based in Berkshire, formed by 4 friends in 2019, committed to developing talent, promoting teamwork, and strengthening community connections through cricket. We provide a welcoming and competitive environment for players of all ages and abilities, supported by dedicated volunteers, coaches, and a growing supporter base.
The club competes in the South East Shires Cricket League, which has been around for 50 years and includes teams from multiple counties such as Berkshire, Buckinghamshire, Bedfordshire, Hertfordshire, and Oxfordshire. This league structure provides sponsors with valuable exposure across a wide geographic area, extending brand visibility beyond our immediate local community through regular league fixtures and matchday activity.
Partnering with Sapphires Cricket Club offers sponsors consistent and meaningful brand exposure across match days, training sessions, and club kit, as well as through our digital platforms. This includes advertising opportunities via YouTube live streaming of matches, social media channels, and the official club website, allowing sponsors to reach both in-person and online audiences.
Sponsorship investment directly supports player development, equipment, facilities, and club growth initiatives, while positioning your business as an active supporter of grassroots sport. In return, sponsors benefit from enhanced brand recognition, strong community association, and repeated exposure to a loyal and engaged audience across the South East.
We offer flexible sponsorship opportunities and welcome the opportunity to build a mutually beneficial partnership that supports both your business objectives and the continued success of Sapphires Cricket Club.
Target Audience
Sapphires Cricket Club appeals to a broad and inclusive audience. Our supporters include players, families, local residents, and cricket enthusiasts of all ages. The club welcomes people from all backgrounds and demographics, making it a strong platform for brands seeking wide and inclusive community reach.
Key Dates and Timings
The sponsorship opportunity is for the 2026 cricket season, which runs from April/May through to September. Sponsorship support would be most beneficial as early as possible to allow the club to prepare for the season and meet key costs such as league fees, ground hire, equipment, and kit expenses. The sponsorship would run for the full duration of the 2026 season.
Specific Opportunity Details
Sapphires Cricket Club is a local grassroots cricket club based in Berkshire, competing in the South East Shires Cricket League. We currently have approximately 25 active members, with a growing local fan base made up of players’ families, friends, and supporters from the wider community.
We offer sponsorship opportunities that provide brand exposure both in-person and digitally. Our online presence continues to grow, with 264 Instagram followers and increasing engagement, alongside regular content shared throughout the season on Instagram, X, TikTok and Youtube. We also live stream and record matches on YouTube, creating additional advertising opportunities and extending sponsor visibility beyond matchday audiences.
A partnership with Sapphires Cricket Club allows sponsors to align their brand with a community-focused sports organisation while gaining repeated exposure across matches, digital platforms, and club activities throughout the season.
Features and Benefits
Sponsors will receive a range of branding and promotional benefits, which may include:
- Brand exposure across Instagram and other social media channels
- Advertising visibility on YouTube live streams and recorded matches
- Branding opportunities on club kit and training wear (subject to sponsorship level)
- Association with a positive, community-driven grassroots sports club
- Regular exposure throughout the cricket season at matches and club events
The key benefit to sponsors is consistent brand exposure across both physical and digital platforms, helping to build recognition and trust within the local and regional community.
Other Partners
Sapphires Cricket Club currently does not have any commercial partners in place, offering sponsors the opportunity to become a founding or headline partner without conflict or competition from similar brands.
Investment
We are seeking a £2,000 cash investment to support the club’s 2026 season. This funding will contribute towards league entry fees, ground costs, equipment, and kit requirements. We are open to discussing added value where appropriate.
Other Info
Sapphires Cricket Club is run by committed volunteers who are passionate about developing cricket at grassroots level. We are keen to work closely with sponsors to create a mutually beneficial partnership and are open to tailoring sponsorship packages to align with specific business objectives.