Sam Shaw

Sponsor Name: Sam Shaw

Location: UK National

Sector: Motor Sport

Budget: Budget Varies

Social Links

Sam Shaw is seeking sponsorship to support his motorsport passion as he prepares for the Radical Cup UK series.


Join us in fueling the racing journey of Sam Shaw, a dedicated and passionate racer competing in the exhilarating Radical Cup UK series. Sam’s commitment to excellence on the track, combined with a strong work ethic and a rapidly growing fan base, makes him an ideal partner for your brand.

A little background on Sam:
Sam is a prodigious talent in the world of motorsport, whose journey began with a karting helmet in hand at the tender age of 6. Motorsport doesn’t just run in Sam’s veins; it fuels his very essence. His career, marked by impressive accolades, includes a distinguished representation of the UK in the inaugural 2019 Motorsport Games in Rome, where, at just 14, he showcased his extraordinary skill among the world’s best. His recent achievement of finishing 5th out of 164 drivers in the highly competitive 2023 European Karting Championship is a testament to his relentless dedication and exceptional talent. Beyond the track, Sam holds a diploma in Sports Excellence, dedicating his time to nurturing the next generation of karting stars and sharing his passion with adrenaline enthusiasts as a supercar driving instructor. Sam is not just a racing driver; he’s a beacon of excellence in motorsport, embodying the spirit, skill, and dedication that any brand would be proud to associate with.

What are people saying about Sam?
“I’ve worked with many drivers who have gone on to achieve great things in motorsport. Not least amongst them was Lando Norris with whom we won 2 FIA World Karting Championships. Having worked with and guided Sam through the later part of his karting career I see those same qualities and skills that could take him right to the top with the right backing”. Micky Higham / Premium Karting Team Principle

“Having spent a day in the SR1 with Sam I could see he was natural and have no doubt he could be fighting for the Championship this season”. Michael Lyons / Racing Driver and Instructor

About the Championship:
Radical Cup UK is the United Kingdom’s largest prototype racing series, which provides drivers, teams, and sponsors with unrivaled opportunities to bring their skills, products, and brands to market. The championship features as a key cornerstone in the larger Radical sports car ecosystem, lauded for high-speed action, technical exactness, and wide media coverage. Radical Cup UK is ranked among the UK’s most respected and premier racing series. It offers sponsors the perfect platform to engage a focused and dedicated motorsport audience at some of the most historic circuits in the UK. Such abilities include maintaining a competitive spirit in terms of professional organization and delivery as part of the series that provided a substantial return on investment through wide-ranging exposure and hospitality opportunities. The Radical Cup UK, therefore, represents a very attractive proposition for a sponsor seeking to associate its brand with a vibrant, high-growth motorsport series in order to meet marketing and engagement goals.


Target Audience

On top of the millions of motorsports fans watching on TV and tens of thousands spectating at each round from all walks of life the Radical Paddock is also filled with successful business people from a variety of industries. A perfect place to network.

Key Dates and Timings

Round 1 April 27-28 Donington Park National British Touring Cars support race / ITV4

Round 2 May 25-26 Snetterton 300 British Touring Cars support race / ITV4

Round 3 June 22-23 Oulton Park Island British Touring Cars support race / ITV4

Round 4 July 06-07 Circuit Paul Ricard (France) Spanish F4 / YouTube

Round 5 July 27-28 Silverstone GP MSVR / YouTube

Round 6 Sept 14-15 Brands Hatch Indy MSVR / Youtube

World Finals* Nov 7-10 Yas Marina Circuit Radical

*Attending the world finals will be subject to funding.

Specific Opportunity Details

As the first three rounds will be support races for the British Touring Car Championship there is an opportunity for huge brand exposure. Here are some key facts about the BTCC:

TV and Radio: 14.83 Million Total UK TV audience (Cumulative Live TV / Highlights / Catchup / Streaming)

Online and social media: 500K

Projected Driver and Team Social views: 55 Million

Average Annual Attendance Over The Last Five Years: 386,400

Sam's current Social Media
Instagram: 1677 followers
Facebook: 628 followers
LinkedIn: 29 Connections (Brand new account)

Social media exposure is expected to grow significantly once the season starts and with the new social media strategy that is currently being implemented.

Features and Benefits

As important as the brand exposure this opportunity offers, it also provides so much more. We're looking to offer you a real, tangible ROI and we're not just seeking handouts. Our aim is to build mutually beneficial partnerships that offer genuine value.

Corporate Track Days: These days are perfect for team building or VIP client perks. Up to 10 people can attend one of the UK's iconic tracks such as Donington, Brands Hatch, or Silverstone. You and your clients/colleagues will get to drive a Clio or C3 race car under the expert instruction of Sam around the track (UK driving licence required). Sam would also give hot laps in the Radical SR1 to showcase the performance of this incredible car. A simulator would also be on hand for some friendly competition - who's the fastest racer in your office? Breakfast, lunch, and snacks will be provided throughout the day. These days can be structured to suit your preferences, and we would have a full discussion beforehand to ensure you get the most out of the experience.

Track day review:
“More4Buisness Ltd. was recently invited to a track day experience, where we got to meet Sam and the team.
We also had the opportunity to go out in the car and experience the thrill of racing. We also got involved with the team in the paddock and had exclusive access to the pit wall. It was great to see how a motor racing team collaborate to get the best out of the car and give Sam the greatest chance of success on the track. We could see the benefit of taking our team along to a track experience day and can see that Sam has the potential to be a racing superstar. “
Oliver Beamer | More4Business Managing Director.

VIP Race Day Tickets: Again, great for employee rewards or client hospitality. Up to eight tickets to any of the race rounds. Full access to the team garage throughout the race day, allowing you to go behind the scenes and see the action. VIP hospitality will be provided, including breakfast, lunch, snacks, and both alcoholic and non-alcoholic drinks.

Exhibition Attendance: Got an important exhibition and want to turn some heads and stand out from the crowd? We can provide the car to display at a UK exhibition, along with Sam (subject to race commitments).

Branding: Your company logos would be displayed on the car, race suit, team wear, and team logistical vehicles such as the team's Arctic lorry.

Social Media: Regular social media posts featuring your brand. Where appropriate, Sam would be seen using and endorsing your product.

Image Rights: The right to use Sam's image along with the car in your advertising. Sam and the car could be available for photoshoots if required.

We are open to discussing any other requirements you may have.

All the above benefits are subject to the level of investment. Flexible packages can be arranged.

Other Partners

Nile Trading Ltd. (Nile Trading are a supplier of Granite, Marble & Quartz slabs)
More4Buisness Ltd. (Finance Broker)


Starting from £3,300 for the supporter package up to £60,000 for the Platinum, all-inclusive package, and everything in-between for a bespoke package.

Other Info

Sam will be racing this season with DW Racing. A team with an enormous amount of Radical experience and last year's World Champions.

We are looking for long-term partners to grow alongside Sam and believe the best way of achieving that is by providing a valuable ROI long-term.