Pit Yakka Craic
Hello,
My name is Sonny Brightwell and I’m the creator and host of Pit Yakka Craic, a North East based podcast celebrating real people, real stories, and real graft.
We’ve recently completed Season 1 of the podcast and are now preparing to launch Season 2, with strong momentum and an exciting line up already confirmed. Upcoming guests include current and former sports professionals, radio presenters, local authors, and well-known voices from across the North East community.
Pit Yakka Craic focuses on honest, entertaining conversations covering sport, culture, working life and local stories that genuinely resonate with a proud North East audience. Alongside our main interviews, we also run a popular football-focused segment called “The Monthly Kickabout”, where we discuss current football topics, local clubs, and debates that spark strong engagement among fans.
We’re now looking to partner with local and regional businesses who want to:
- Support grassroots media and community storytelling
- Increase brand awareness within a loyal North East audience
- Be associated with authentic, relatable content rooted in the region
As a sponsor, your business could receive:
- Mentions and thanks within podcast episodes
- Social media promotion across our platforms
- Logo placement on podcast artwork and promotional materials
- Optional tailored shout-outs or involvement that feel natural and genuine
Our listeners value authenticity, and we only work with sponsors who align with our values – community, honesty, and pride in the North East.
If this sounds like something you’d be interested in, I’d love to have a conversation and explore how we could work together in a way that benefits both sides as we head into Season 2.
Target Audience
Pit Yakka Craic appeals primarily to a UK-based audience, with a strong core following in the North East of England, while also reaching listeners nationwide and abroad who connect with regional culture, sport, and real-life stories.
Primary Audience
Age range: 25–54
Gender: Predominantly male, with a growing female listenership
Demographic: ABC1 & C2
Interests:
Football and sport (professional and grassroots)
North East culture, history, and identity
Real-life stories, motivation, and personal journeys
Podcasts, long-form conversation, and social media clips
Secondary Audience
Age range: 18–24 and 55+
Sports fans, podcast listeners, and people with strong regional or community ties
Listeners drawn to individual guests (sports professionals, radio presenters, authors, fighters, local personalities)
Audience Characteristics
Loyal and highly engaged listeners
Strong affinity with authenticity and “proper conversation” rather than scripted content
Active on social media and responsive to short-form video clips
Trust host-led recommendations and sponsor messages when they feel natural
Why This Audience Works for Partners
Passion-driven audience with strong brand loyalty
High engagement around football, sport, and local pride
Ideal for brands in sport, fitness, lifestyle, leisure, trades, local business, media, and community sectors
Long-form format allows deeper brand storytelling rather than quick impressions
Key Dates and Timings
Dependent on offer taken, we have opportunities for sponsorship including
- Full sponsorship of Season 2
- Sponsorship of individual episodes
- Social Media sponsorship
Specific Opportunity Details
Pit Yakka Craic offers brand partners an authentic opportunity to connect with a highly engaged North East audience through long-form podcasting, short-form social content, and community-driven storytelling.
We are currently offering Season 2 sponsorship and partnership opportunities, including:
- Podcast episode sponsorship (host-read mentions, mid-roll and outro credits)
- Brand integration within our football-only segment, The Monthly Kickabout with Tommy Miller and Stu Brightwell.
- Social media promotion across episode clips, reels, and posts
- On-screen branding for video episodes and promotional assets
- Event and guest-linked partnerships where relevant
Pit Yakka Craic is recorded using professional audio and video equipment, with availability on Spotify, YouTube, Apple Podcasts, and all major platforms. We also release regular short-form clips across social media to maximise reach and engagement.
Our audience is built around real North East voices and stories, featuring current and former sports professionals, radio presenters, local authors, fighters, and community figures. Season 1 is complete, and Season 2 is ready to launch, with a strong lineup already recorded and scheduled.
Audience & Reach
Growing and engaged listener base from the North East and beyond
Strong social media engagement driven by relatable, clip-led content
Consistent interaction through football, sport, local culture, and life stories
Why Partner With Pit Yakka Craic
Trusted, authentic platform rooted in North East culture
High listener trust due to conversational, story-led content
Flexible, cost-effective sponsorship options
Ability to tailor partnerships to specific episodes, themes, or audiences
Ongoing promotion beyond a single post or episode
We don’t just “place ads” — we build genuine partnerships that feel natural to the audience and deliver real value for brands looking to align with passion, personality, and community.
Features and Benefits
Sponsors of Pit Yakka Craic receive a flexible, high-value partnership designed to deliver brand visibility, audience trust, and long-term engagement rather than one-off impressions.
What Sponsors Receive
- Podcast Advertising & Mentions
- Host-read pre-roll, mid-roll, and outro sponsor messages
- Natural brand integration within conversations where appropriate
- Category exclusivity options available
- Branding & Visual Exposure
- Logo placement on episode artwork, video episodes, and promotional graphics
- On-screen branding within video clips and full-length episodes
- Branded segments, including opportunities around The Monthly Kickabout
- Social Media Promotion
- Sponsor tags and mentions across Facebook, Instagram, X, and other platforms
- Inclusion in short-form video clips and episode launch posts
- Pinned posts or campaign-focused social content (package dependent)
- Promotional Opportunities
- Competitions and giveaways to drive engagement
- Product or service shout-outs tied to relevant episodes
- Call-to-action messaging (discount codes, links, landing pages)
- Product Sampling & Reviews
- Opportunity to supply products for host use or on-air discussion
- Authentic, experience-led endorsements where relevant
- Guest or episode tie-ins where brand alignment fits naturally
- Hospitality & Experiences (where applicable)
- Tickets or access linked to live recordings, sporting events, or partner activations
- Meet-and-greet opportunities with hosts and selected guests
- Behind-the-scenes access to recordings or special episodes
- Extended Value
- Ongoing exposure beyond the initial episode via evergreen content
- Content reuse opportunities (with agreement) for sponsor marketing
- Tailored packages to suit local businesses, regional brands, or national partners
Why It Works
Pit Yakka Craic listeners trust the hosts and value authenticity. Sponsor messages are delivered in a conversational, credible way that feels like a recommendation rather than an advert — creating stronger brand recall and real engagement.
Other Partners
This is a new opportunity and we are looking to bring our first partner onboard.
Investment
Pit Yakka Craic Season 2 Sponsorship Packages (Negotiable)
1. Bronze Package – £250 per episode / £1,500 for 6-episode block
Host-read pre-roll mention (15–20 seconds)
Logo included on episode artwork and social media posts
Mention in episode description and show notes
2. Silver Package – £450 per episode / £2,500 for 6-episode block
All Bronze benefits, plus:
Mid-roll host-read mention (30 seconds)
Branded social media post (Facebook, Instagram, X) promoting the episode
Logo placement on video clips
Opportunity for a small giveaway or promo code
3. Gold Package – £750 per episode / £4,000 for 6-episode block
All Silver benefits, plus:
Exclusive sponsor mention on one segment (The Monthly Kickabout)
Featured on video episode intro/outro
Host engagement with product/service (review or demonstration where relevant)
Competitions or product giveaways integrated into episodes
Optional event/hospitality inclusion (subject to schedule)
Flexible Options:
Packages can be cash, product/service (contra), or a mix.
Bespoke packages can be created to suit specific campaign goals, budgets, or seasonal promotions.
Other Info
Strong Local Connection: Pit Yakka Craic is rooted in North East culture, featuring real stories from the region’s sports professionals, radio presenters, authors, fighters, and community figures. This authenticity creates a loyal, engaged audience.
Season 2 Ready to Launch: Season 1 is complete, and we have a full lineup of exciting guests and segments recorded and scheduled, including our football-focused segment The Monthly Kickabout.
Multi-Platform Reach: Content is distributed across podcast platforms (Spotify, Apple Podcasts, YouTube, social media channels, and video clips, maximizing audience exposure.
Engaged & Responsive Audience: Our listeners value real, unscripted conversations and respond positively to host-led sponsor messages. This creates stronger brand recall than traditional advertising.
Flexible Partnership Options: We can accommodate cash, product, or promotional support, and can create bespoke packages tailored to partner goals.
Proven Credibility: Our association with local sports figures and rising stars (like MMA fighter Katrina Fisher) demonstrates that our platform is trusted and visible in the community.
Pit Yakka Craic offers more than just exposure — it provides meaningful, authentic engagement with a passionate audience in the North East and beyond.