Micah Racing
At 11 years old, it is our mission to continue to grow and develop Micah’s driving skills to help him become the best racer he can be. We’re passionate about giving everyone the chance to develop their full potential. With that in mind we actively seek and encourage support and advice from anyone, and everyone involved in the sport to help us learn and develop along the way in this quite rewarding adventure.
Micah’s Karting Journey began as a 9th Birthday present indoors at a local track and we quickly discovered that karting was something Micah really enjoyed! Over the following months, Micah became one of the fastest Cadets racers and indeed he achieved ‘Advanced Driver’ and won his first Cadet League Race series making the podium on every race . . . there’s so much more to do and experience. Micah’s first Race series Outdoor Karting started after only a few weeks outdoor experience.
We just need a Boost to get Micah to the next level.
Target Audience
The go-karting audience is quite diverse, encompassing people of various ages, interests, and backgrounds. Here are some key demographics that make up the go-karting audience:
Enthusiasts: These are individuals who are passionate about go-karting as a sport or hobby. They often follow professional go-karting events, participate in local races, and may even have their go-karts for recreational use.
Families: Go-karting appeals to families looking for fun activities to do together. It's a thrilling and relatively safe sport that can be enjoyed by both parents and children.
Young Adults: Go-karting is popular among young adults seeking adrenaline-packed experiences and social outings with friends. It's often chosen for group events such as bachelor parties, team-building activities, or birthday celebrations.
Competitors: Serious racers and aspiring motorsport athletes often start their journey in go-karting. Many professional racing drivers began their careers in go-karts, making it a crucial stepping stone in motorsport.
Tourists and Casual Participants: In tourist destinations or entertainment complexes, go-karting attracts casual participants looking for a fun and novel experience during vacations or outings.
Corporate Groups: Go-karting is frequently used for corporate events and team-building exercises due to its competitive nature and ability to foster teamwork and camaraderie among colleagues.
Thrill-seekers: Individuals who enjoy speed and excitement are drawn to go-karting for the adrenaline rush it provides. Whether it's the feeling of speed, the competitive aspect, or the thrill of driving a vehicle, go-karting satisfies their craving for excitement.
Overall, the go-karting audience is broad, ranging from recreational users and families seeking leisure activities to serious competitors and thrill-seekers looking for an adrenaline rush.
Key Dates and Timings
The Race Season starts in earnest from late February and goes on until October – so it’s a busy period of time. Racing, practice days, perhaps some coaching too.
Why not come and join Micah’s Karting Journey, we’d love to have you with us.
Specific Opportunity Details
Your Support
Karting can and is an expensive sport, with some of the top cadets having budgets of £35,000 + as a minimum.
Electric Karts
We’d love to race our own kart but if that proves impossible, we have the option to race in very good championships based around 'arrive and drive' set ups, so no costly investment in Karts, trailers, Mechanics etc.
Example: GKL:UK Series is a Regional as well as National Race series across the UK, they offer practice days too. Then there is travel & accommodation, with Races are held right across the Country at the best Karting tracks in the UK. Did I mention karting gear – hopefully proudly promoting our Sponsor?
'Sponsorship' options are as flexible as any potential Sponsor is unique.
A full Global Karting League Series is likely to cost £4,500+. A full year of Racing and then there is the possibility of specific coaching.
On a tight budget we are looking at c. £15,000 for a full year.
We pledge to create plenty of opportunities to promote proudly our sponsors across the entire UK.
We just need a Boost to get Micah to the next level.
Features and Benefits
Micah-Racing website received 500+ visitors each month and we would love to dedicate a page or two to you and your business.
Promotional Activities:
• Fully Dual Branded Gazebo and Banners even your brand on the transport Van (for the right level of support) – trackside at each and every race & practice days.
• Covered live on various You Tube channels . . . 2,000+ subscribers
• Each Race weekend brings together a mix of many families, other businesses, and motorsport enthusiasts which creates a great opportunity for networking and promotional activity. • Together we can leverage these gatherings for networking, forging invaluable partnerships or even gaining new clientele.
Press Promotional activity – Sponsor news & Updates.
• Marketing literature Intro discounts. .
• Promotional Lines and give aways – Dual Branded.
• Discount Vouchers (as above) introductory offer.
• Branded Race Kit/Kart/Gazebo/Banners/Race Vehicle
• Micah-Racing.co.uk – Full page Sponsor news regularly promoted.
• Promotions news and updates E-shots.
• Open Days (BBQ etc.,).
• LinkedIn (1,000+ Followers). • Facebook • YouTube
• 25+ Years experience in Sales/Business Development Roles
• Economics & Marketing Degree
• Assist with bespoke Sales & Marketing Literature
• Regular ‘keeping you updated’ e-shots
• Passionate about on-going Support for Micah and the Partnership
• Prepared to work Race weekends as a Sales Exec free of charge
• Focus on developing opportunities – perhaps consider a trial period (6-12 months)
• Invoicing available for Tax purposes if required
Other Partners
Our website: with more than 5,000 visits has plenty of space for Partner/sponsorship Support. We welcome any guidance as we see this as a mutually beneficial partnership.
Investment
To achieve a bare minimum of ‘seat time’ that ensure Micah continues to develop his driving skills will require £15,000 for a year and if we explore own-kart, then that figure quickly becomes £35,000. We are as flexible as our potential supports are in their requirements, so let’s talk and see what we can come up with. We see this as a mutually beneficial partnership and a fulfilling one too . . . join Micah on his Karting Journey. We just need a Boost to get to the next level