Matt Edwards Rallying
Matt Edwards has been dubbed as one of the most progressive rally drivers in Europe in recent times, impressing onlookers with
his rise towards the top echelons of the sport since competing on his first event in 2004.
Dynamic, accessible, and capable of returning an incredible performance in extremely demanding conditions; Matt has taken on some of the biggest motorsport challenges in the UK and beyond during his exploits in the drivers seat – and won.
Unsurprisingly, Matt’s first foray into motorsport was borne thanks to a deep rooted motorsport heritage within the family which saw him follow a text-book path along the rallying ladder, rising from a eager young clubman driver to a record-breaking
British Champion.
Target Audience
Motorsport enthusiastic people with a varying age bracket.
RALLY FANS ARE LOYAL AND INFLUENCED BY THE BRANDS AND MESSAGES THAT ARE ENGAGED WITH THE SPORT.
THEY ARE GENERALLY MALE, AND YOUNGER THAN FOR OTHER MOTORSPORTS.
Source: FIA EUROPEAN RALLY CHAMPIONSHIP
Key Dates and Timings
After making an impact in the UK, in 2024 Matt headed to Ireland to contest one of the most highly competitive national series in the world – the Irish Tarmac Rally Championship. In a bid to cement his stature as the best British driver and make his mark on a world-wide audience, he also entered the coveted FIA European Rally Championship.
Creating a dynamic pathway to the top, Matt will tackle a dynamic range of events in 2025 and beyond, encompassing events in Ireland and mainland Europe.
Competing in the Irish Tarmac Championship will ensure existing partners and sponsors receive maximum exposure in a domestic market, whilst entering assault on the European Rally Championship opens up new possibilities in a thriving motorsport scene.
The main focus will be on the Irish Tarmac Rally Championship.
With unrivalled media support and some of the youngest and fastest drivers in the business, the Irish Tarmac Championship is the perfect proving ground for Matt’s talents.
Specific Opportunity Details
During the entire 2025 campaign and beyond, Matt is able to offer a dynamic range of branding and promotional opportunities.
Motorsport offers a wide range of ramped up brand visibility offerings which can adorn the car, race and leisure wear. Most significantly, the competition car will be seen by a huge, Europe-wide audience and dependant on the level of support, can be bespoke to suit the colours and styles of your choice.
Experiences for you, your staff and your customers can be created to leave a lasting impression and assist in networking opportunities.
Benefits include:
SALES INCENTIVE PLATFORM
Opportunity to utilise VIP Hospitality and “money-can’t buy” experiences to drive your sales force and offer incentives
SALES PROMOTIONS
Create dynamic promotions, giveaways and competitions for your products or outlets to engage with fans
BRAND AWARENESS
Grow your brand awareness to a potentially untapped audience, utilising our multi-outlet platform of promotion whilst associating your
brand with a rising star destined for the top.
PRODUCT SAMPLING
Get your product in front of a huge audience with opportunities for feedback and data capture.
B2B NETWORKING
Opportunities to network with like minded business executives during our exciting corporate events
CORPORATE HOSPITALITY
Offer your customers, staff or family the chance to sample a high speed ride alongside Matt during VIP days and dedicated on-event experiences.
OUTDOOR MEDIA
Your brand can be the focus of any motorsport event. This also includes a dynamic presence on event with branding both in the
paddock and stage-side.
LAUNCHES & OPEN DAYS
Use Matt and his rally car to launch a product or open a venue.
Features and Benefits
An opportunity to partner Matt Edwards in his 2025 rallying assault and beyond will inspire interest, engage curiosity, build business reputation and image throughout. Using this dynamic promotional tool, we will develop marketing awareness, sales leads and loyalty by engaging your brand with millions of rally fans and casual followers during high impact campaign in the Irish and European Rally Championships.
We will clearly focus upon your brand image and incorporate a string of emotional messages, utilising your business ethos and reputation allowing a tactical campaign of promotional activities to put your company on the top step of the podium.
BRAND RIGHTS
Matt is offering a unique opportunity to have full brand control of the team throughout his 2025 campaign and beyond. You will effectively “own” the team for dedicated promotional events and features throughout the season, on events and during all corporate activities.
You will have full access to the team and corporate opportunities during the entire high speed year. Your brand will be the focus of all team wear, equipment and support vehicles and the team will be renamed into your brand to gain the best exposure possible.
We will ensure your brand has a dynamic and high quality presence in the event service area, with maximum visibility, promoting a professional image throughout. Our online presence will be rebranded into your corporate scheme and can link any promotional requirements you may have. Using your brand image and our corporate vehicle, together we can raise your business to another
level.
NATIONWIDE & EUROPEAN EXPOSURE
Matt will contest a far-reaching campaign of motorsport event which ensure both a nationwide and European audience reach that is unrivalled in the motorsport world.
If you are looking to increase your market in domestic target areas, the campaign offers a host of opportunities to ensure your brand is visible to a wide range of both rally fans and casual followers alike. Coupled with our hard working promotional team, aligning
your brand with Matt ensures your message is delivered in the right areas for you.
CORPORATE HOSPITALITY
The team boasts a wide range of corporate hospitality opportunities both prior, during and after the events within the campaign.
Treat your staff or customers to VIP access to events, coupled with high quality hospitality for guests. Feel part of the team with a dedicated rally test ahead of the event, allowing your guests to get the thrill of a lifetime in the passenger seat of a world class rally car.
Other Partners
Pirelli
M Sport
EARS Ireland
Witham Oils
Investment
Investment opportunities from £12,000 up to £150,000 per annum
Other Info
Sponsorship brochure available on request, please get in touch to discuss further information.