LUBICA (Lucca Biennale Cartasia)
LUBICA (Lucca Biennale Cartasia) is the world’s largest paper art exhibition, celebrating creativity, sustainability, and innovation. Hosted biannually in Lucca, Italy, the event attracts over 10,000 visitors, including art enthusiasts, collectors, and professionals.
Sponsoring LUBICA aligns your brand with cutting-edge art and eco-conscious values, offering high-impact visibility through global media coverage, public installations, and interactive experiences. Together, we can inspire audiences and promote sustainable creativity while elevating your brand’s reputation.
Target Audience
Age Range: 25-60, with strong engagement from families, young professionals, and retirees.
Demographics: Art enthusiasts, eco-conscious individuals, cultural tourists, and industry professionals.
Interests: Sustainability, innovation, contemporary art, and creative industries.
Profile: Predominantly ABC1 demographic, well-educated, and culturally engaged, with high disposable income.
Our audience values meaningful experiences, innovation, and environmental responsibility, making LUBICA an ideal platform for brands seeking to connect with forward-thinking and socially conscious individuals.
Key Dates and Timings
The event, LUBICA (Lucca Biennale Cartasia), will take place from June to September 2026 in Lucca, Tuscany, Italy.
Sponsorship is required starting from early 2025 to support pre-event activities, marketing campaigns, and artist projects.
Sponsorship benefits will last throughout the event and continue into post-event promotions, ensuring ongoing visibility and brand alignment.
Specific Opportunity Details
LUBICA (Lucca Biennale Cartasia) offers sponsorship opportunities for its 2026 edition, running from June to September in Lucca, Tuscany.
The event draws over 100,000 visitors, including international art enthusiasts, collectors, and professionals, with significant local engagement.
Our social media reach nears 2.75 million across platforms, complemented by circa 500.000 website traffic.
By sponsoring LUBICA, your brand gains exposure through public art installations in iconic locations, robust marketing campaigns, and global media coverage.
Engage with a highly targeted audience and align with values of creativity, sustainability, and innovation. Be part of a globally renowned event that celebrates the future of art and eco-conscious practices.
Features and Benefits
As a sponsor of LUBICA, you will receive a bespoke package of benefits tailored to your brand’s goals, which can include:
Branding Opportunities: Prominent logo placement on event materials, installations, digital assets, and press coverage.
Advertising Exposure: Visibility through our global marketing campaigns, social media platforms, website, and printed brochures.
Hospitality Access: VIP tickets for your guests, private tours of exhibitions, invitations to exclusive gala events, and networking opportunities with artists and industry professionals.
Promotional Activities: Engage audiences through branded workshops, speaking opportunities, or co-branded digital campaigns.
Product Sampling: Showcase or distribute your products during high-traffic events and workshops to connect directly with attendees.
This package ensures maximum exposure and engagement before, during, and after the event, aligning your brand with creativity, sustainability, and global innovation.
Other Partners
LUBICA has previously collaborated with prestigious brands such as Cartiere Carrara, Favini, and Fedrigoni, leaders in the paper and sustainable materials industries. We have also partnered with cultural and institutional sponsors, including the Municipality of Lucca and Italian cultural foundations, ensuring a high level of credibility and visibility.
We are careful to avoid conflicts of interest between sponsors, ensuring exclusivity in key categories. This allows each partner to stand out while benefiting from alignment with other respected brands in a non-competitive environment.
Investment
We are seeking sponsorship contributions starting from €10,000, with tailored packages available for larger commitments based on the level of visibility and involvement desired.
This includes a mix of:
Cash Investments: To support event operations, artist projects, marketing campaigns, and sustainability initiatives.
Contra Deals or Product Support: For materials, logistics, or promotional items directly related to the event, such as sustainable products or branded merchandise.
Promotional Support: Co-branded campaigns, collaborative content creation, and marketing partnerships to enhance mutual visibility.
Our flexible sponsorship options allow us to create a partnership that meets your brand’s objectives while supporting the success of LUBICA.
Other Info
Sustainability Focus: LUBICA is not just an art exhibition but a platform promoting sustainability and innovation. Partnering with LUBICA aligns your brand with eco-conscious values and initiatives that resonate with modern consumers.
Global Recognition: With over 20 years of history, LUBICA has established itself as a leading cultural event in the international art scene, featured in renowned art publications and media.
Educational Outreach: Sponsors can engage with our educational programs, including workshops, conferences, and community projects, to connect with younger audiences and support talent development.
Tailored Packages: We offer sponsorship packages designed to meet your specific marketing goals, including category exclusivity to ensure your brand stands out.
By supporting LUBICA, you not only gain exposure to a global, engaged audience but also demonstrate a commitment to creativity, culture, and sustainability.