Liverpool Women’s and Youth Football League
Liverpool Women’s and Youth Football League is a voluntary league that supports the growth and development of grassroots and open age football for women and girls in the Liverpool City Region. The league is a feeder to Tier 6 of the professional women’s football pyramid and therefore plays an important part in the growth and future of women’s football.
As a volunteer run league we rely on a committee of committed staff to facilitate the work we do. We have a diverse committee that has one of the most age diverse make ups, from Charlie our 18 year old female football player who’s volunteer role is as our social media and content creator and Paul one of our well established referees. The league is run by women passionate about the women’s game and who also work in women’s football while playing or coaching themselves.
Within each league we have an average of 10 teams. Our leagues consist of an under 14’s and three open age teams; division 2, division 1 and the premiership, with our FA Full time page currently having 72,663 hits.
Target Audience
The league has approximately 27 teams playing in a season with an average of 15 female players per team with age ranges 13 – open age (typically 45 oldest players).
There are also a range of coaches, physios and managers in each team both male and female ranging in age from 18 – open age. Alongside this there are parents, family members and spectators.
These tend to be football fans and people who have an interest in the game in general.
Key Dates and Timings
Sponsorship opportunities are open ended. However we have opportunities for sponsors on a monthly basis or one off until the end of the 24-25 season. And we are looking to the future for ongoing sponsors for 25-26.
We have the following:
Team of the month (24-15) February, March, April and May (£25.00 vouchers for manager, £25 vouchers for the team).
Referee of the month February, March, April and May (£25.00 each month).
Season end sponsorship – team of the year, referee of the year, player of the year. (£50 each).
Specific Opportunity Details
To enable us to provide team of the month and referee of the month awards we are looking for sponsorship. Our awards consist of vouchers for the manager and one for the club plus a voucher for our referee of the month. In order to continue to celebrate the teams and referees we need help.
We welcome anyone who would like to have access to our women’s league to promote their brand to players, coaches and supporters. We are always open to promoting brands that align with our goals; to promote and build grass roots football and provide opportunities for women’s and girls teams to compete, welcoming any sponsorship that supports this.
As we embark on a promotional film about our league, any sponsor getting involved now would also be focused on as part of this and any future promotions we run.
Aside from our FA Full time page having 72,535 hits. We also have an ‘X’ page and Instagram from which we promote our league, the teams in it and the awards we give. Any sponsor would appear on our pages and as part of all posts for the season.
Previous sponsors have used the league and access to the players and clubs to promote health products and energy drinks. Newer sponsors have the opportunity to put their logo’s and branding on the league kit and coats the committee wear to games and / or team wear where one of our clubs is looking for help funding their training kits or playing kits.
Features and Benefits
Any sponsor could have access to the following:
Purchase and branding on all Liverpool Women’s and Youth Football
League clothing worn by the committee.
Branding on ‘X’ and instagram pages / all communicaitons via email, etc to our partners and stakeholders.
Opportunities to attend games with committee members and feature in any film that is made about the league and the clubs in it.
Promote products to players, coaches, spectators and player families.
Product sampling – supply products to clubs in our league.
Other Partners
For the 2023-24 season we partnered with @SentrFootball who shared an exclusive offer with all of our league clubs and we promoted as a short campaign on ‘X’.
Investment
We would value contributions of:
– £50 per month during playing season months to purchase vouchers for teams and managers.
– £200 per season to purchase cups and medals
– £500 for league branded committee clothing
– Product placement (committee worn and / or league club worn / brand testing)