Liverpool Chester Liverpool Bike Ride

Sponsor Name: Sophie Taylor

Location: North West

Sector: Cycling, Events

Budget: 10k - 50k

Social Links

Pennine Events are seeking sponsorship for the Liverpool Chester Liverpool Bike Ride which will take place in July 2024.


The iconic Liverpool Chester Liverpool Bike Ride is a highlight in all cycling enthusiasts’ calendars and has been running consecutively as THE leading mass participation cycling event in the Northwest. Focusing particularly on community engagement and bringing everyone together under the prism of cycling and sports. Dubbed ‘part of the fabric of the Region’ for the last 30+ years!
Every year, the all-inclusive, all-abilities, mass participation cycling event welcomes 3,000 cyclists, with under 15’s participating for free, from across the Northwest of England and beyond to come together and enjoy a fun filled day, enjoying not only the ride but the two fantastic, activated festival villages on offer with their friends, family, local communities, and like-minded peers.

Boasting 6 epic routes, ranging from 5-100 miles and the opportunity to cycle through the Liverpool Queensway tunnel traffic free, the event invites people of all ages and abilities, to get out on their bikes, raise money and be a part of a community where cycling is accessible to everybody.

The team behind the historic LCL Bike Ride is the industry leader when it comes to high level Elite cycling spectaculars. The Pennine Event’s team delivered 3x of the inaugural 2023 UCI Cycling World Championships in Scotland, with other credentials being Le Tour de France (twice!), Tour of Britain, Women’s Tour of Britain and the Tour De Yorkshire – the PE team has done it all and continuous to push the boundaries to Create, Guide and Deliver once-in-a-lifetime experiences.

We bring communities together through cycling and ensure an all-inclusive environment where everyone can thrive.
Pennine Events has been operating for 20+years and brings over 100 years of combined experience in live sporting events. We have received several commendations, including an Outstanding commendation from Metropolitan Police for our work on Le Tour de France, and other incredible recognitions such as being named Best UK Sports event, receiving Gold for Event Excellence, and even an incredible Gold for Best event by the Chartered Institute for Public Relations

From production, marketing and commercial, logistics and delivery, Pennine Events operate the LCL Bike Ride to the same, exceptionally high standard, promising an unforgettable experience for both participants and stakeholders.

Key Dates and Timings

The event will take place on Sunday 7th July 2024 06:00- 16:00, however, digital marketing activities for the event continue year round.

Specific Opportunity Details

We are currently on the look at for a headline sponsor for our 2024 Liverpool Chester Liverpool Chester Liverpool Bike Ride, the 31st edition of the historic event.

As headline sponsor the LCL Bike Ride is the perfect vessel to engage with our audience during the event as well as through our year-round marketing activities pre, during and post event.

Features and Benefits

What's Included?

Opportunity to target, activate and directly engage with your core audiences through personalised activation methods and (multiple) campaigns, dedicated to your company and brand. Average campaign duration 40 weeks.
Opportunity to achieve CSR goals, and /or utilise the event’s platforms for corporate network engagement.
Build positive brand image / profile across your industry and core audiences.
Headline event naming rights e.g if you are Pennine Events, the event will be renamed The Pennine Events Liverpool-Chester-Liverpool Bike Ride.
Myriad of branding and promo opportunities through all LCL’s assets, channels and physical venues.

Digital Asset:

High level naming and logo inclusion on all print and digital assets, including campaign branding, official promo videos, and overall, continuous focus throughout all marketing communications (including but not limited to all social media platforms, website and partner / out of house platforms).
Logo inclusion across all pages of the website. Including dedicated profiling throughout website text.
Logo inclusion on front and back page of rider information booklet and opportunity to include a full page ad. Send to all participants pre-event.
Logo inclusion on front and back page of training guide booklet and opportunity to include a full page ad. Send to all participants pre-event.
Dedicated campaign(s) to raise your profile as a community champion and aligned with your objectives to ensure ROI.
PR and Media priority and coverage/exposure.
Dedicated sponsor video. (view an example here.)
Multiple featured mail outs to our LCL database.
Featured blog posts on our LCL Blog, aligned with your objectives and personalised campaigns.

Physical Assets:

Opportunity for on-site branding activation such as feather flags, barrier scrims, bunting, etc*.
Opportunity for prime live activation spaces at start, mid-way, finish and selected feed stations to directly engage with your audiences.
Logo inclusion on gantry branding at start and finish sites.
Logo inclusion on the iconic event t-shirt.
Logo inclusion on the medal lanyard.
Dedicated Start moment for your riders and photo opportunity.
Opportunity for staff volunteering (with organisation branded t-shirts for profiling and exposure).
Opportunity to directly engage and align with the headline charity.
Opportunity to add to the rider packs posted out pre-event.
Any other opportunities and ways of physical activation can be discussed.

Other Partners

Each year we have a headline charity and a selection of supporting charities who receive physical and digital marketing across the event allowing them to tap into our community, engage with participants and raise vital funds.

This year we are partnering with North West Cancer Research as our headline charity as well as Alder Hey Children's charity, Woodlands Hospice and NSPCC as our supporting charities.