LASER558

Sponsor Name: Steve Bannister

Location: UK National

Sector: Radio Station

Budget: 10k - 50k

Social Links


DAB and Online Radio Station that has brought the 80s pirate radio station back to life. We have attracted many of the original DJs back to LASER558 and broadcast 24 hours a day. LASER558 still sticks to the original format where listeners are never more than a minute away from music. Dubbed a ‘Pirate Radio’ station in the 80s, LASER558 stole 12 million listeners away from the BBC and Independent Local radio stations as it offered a product unmatched anywhere else in the UK. Its persecution by the Department of Trade and Industry rose it to cult-listening status over 1984 and 1985, and LASER558 was heard everywhere. Now, 40 years later, LASER558 is back with the same format that was so successful back then. Five of the original DJs have re-joined the station and we are growing fast. Now, targeting people aged 45+, we offer a massive potential listener base to any sponsor.

Target Audience

Male and Female 45+ into music and nostalgia. Across all demographics, but primarily ABC1-C2D. Listeners to LASER558 belong to a generation that is ageing differently than its parents. They are living longer, healthier, and more active lives, and music still holds the same significance for them as it had in their early years. Age is just a number • People aged 45 to 75 do not think of themselves as old. They refuse to think, look, feel, behave, or accept their age . • A generation which is happier, more active, more confident, and more adventurous than ever before according to several research studies. • Music had a powerful and unique cultural and social impact on people growing up during the 1960s, 70s, and 80s. This has resulted in a lifelong taste for an emotional connection with popular music that LASER558 taps into.

Key Dates and Timings

Advertising and sponsorship opportunities.

Advertising
We can provide affordable advertising packages that are customised to the demands of advertisers. At no additional expense, we will also create your advertising. Ads might run continuously throughout the day or week, or they can be scheduled for particular days or hours.

Sponsorship
You might sponsor a show, a segment within a programme, an hour a day, or any other element of our schedule.

Specific Opportunity Details

Having re-launched an extremely popular radio station that had, in its day, a listenership of almost a quarter of the UK population, we are finding that our listenership and fanbase are comprised of many of those original listeners as well as those coming to us seeking a nostalgic station that has a bias toward the music, not the commercials or chatter.

• The current estimated audience size for LASER558 is 100,000 and growing fast.
• 84% are aged 45 to 64.
• 74% listen to LASER558 for at least two hours a day. Of these, 46% listen for 4 hours a day and more.
• 97% rate LASER558 as excellent or good.

Why use radio
• Because it connects listeners with the outside world and gives them a voice and choices, live radio is special. Because of this, it is a reliable platform for connecting with thousands of individuals for brands and enterprises.
• Radio is a positive choice for advertisers because it delivers the three R's. ‘Reach’ a large audience, ‘Resonance’ as an emotional influencer, and, best of all, ‘Results’. Radio is extremely cost-effective with industry case studies showing an average ROI of £7.70 for every pound spent.

Why use LASER558
• We provide a growing number of devoted listeners who adore the station and show their support for it. Our target audience consists of a well-defined demographic of individuals ranging in age from 45 to 75. Even though they are rich and have large spending habits, this group is significant to many firms but is sometimes ignored.

Features and Benefits

Advertising and sponsorship
We are eager to establish early connections with companies that share our values. We can offer a customisable approach, an active and involved audience, and a professional setting for your brand and business. Reaching potential clients may be accomplished in a variety of ways through radio sponsorship and advertising. We are willing to explore and implement any potential.

Why use radio
• Because it connects listeners with the outside world and gives them a voice and choices, live radio is special. Because of this, it is a reliable platform for connecting with thousands of individuals for brands and enterprises.
• Radio is a positive choice for advertisers because it delivers the three R's. ‘Reach’ a large audience, ‘Resonance’ as an emotional influencer, and, best of all, ‘Results’. Radio is extremely cost-effective with industry case studies showing an average ROI of £7.70 for every pound spent.

Why use LASER558
• We provide a growing number of devoted listeners who adore the station and show their support for it. Our target audience consists of a well-defined demographic of individuals ranging in age from 45 to 75. Even though they are rich and have large spending habits, this group is significant to many firms but is sometimes ignored.

Investment

We are looking for either cash investment, contra or promotional support.

Other Info

Why choose LASER558?
We play a larger variety of hit music than similar stations.
Youthful up-tempo sound for our generation.
Experienced LASER558 disc jockeys have returned to continue broadcasting on our station.
Very low advertising and sponsorship rates.
Highly ranked web presence and strong support on social media

Introduction
• LASER558 is a Re-creation of the classic pirate radio station from the 1980s. We are OFCOM licensed and independent.
• We play feel-good music from the 1960s to 1980s.
• Our target listener is aged 45 to 75.
• The station features highly experienced professional presenters.
• We are currently at the beta stage and are now looking for partners as we plan for growth.

For those between the ages of 45 and 75 who like listening to the best music of their generation, we play upbeat, feel-good music from the 1960s and 1980s. On LASER558 it's all about the music. The music is never more than a minute away from the listener, and there is less talking and distractions. We have a more varied selection of music. Unlike other radio stations, we don't run on a playlist that is restricted to 200–300 songs. A far wider range of songs—some of which kids might not have heard in a while—are available for listening. Listeners also participate in selecting the music for the day on "Sixties Sundays."

Professional presenters with experience overseeing LASER558 are familiar with our audience and the music they enjoy. Ages 45 to 75 are the target market for LASER558, both men and women. People who enjoy life, music, and economic activity make up this sizable and expanding group.

A large and growing demographic
• There are 20.1 million people aged 45 to 75 in the UK, an increase of 35% over the last 30 years. For the first time ever, the number of adults aged over 45 exceeds those under 45. By 2026 there will be 24% more over 45s than those under 45s.
• A well-to-do group that enjoys luxury purchases. In the UK, the wealthiest families are those with a head of household between the ages of 55 and 64, closely followed by 45 and 54 and 65 and 74.45 to 64-year-olds are the highest spending age group of all, spending around 25% per head more than people under 45.
• Over the next 20 years, it is estimated that people aged over 60 will account for the majority of expenditure in most mainstream categories.

Digitally Savvy
• The percentage of people online and using social media among 45 to 75-year-olds is now the same as that of the total population.
• 97% of 45 to 64 year olds have a mobile phone. 87% are online and 67% use social media.

With the help of specialised digital radio stations, music from all eras is now more easily accessible thanks to media and technology. Whether you still listen to the same old favourites on classic stations or have held onto your record collection, it no longer depends on a single programme on Radio 1 or Radio 2.
Nowadays, popular music isn't limited to young people. Many artists from the 1960s, 1970s, and 1980s have remained prominent or have become even more so.

And LASER558 fills that need. For those who love music, grew up with it, and want to relive wonderful moments and excellent music, we're playing songs from the 1960s to the 1980s.