Durty Events is the leading outdoors multi-sports organisation in Scotland. We own and operate the signature outdoors multis-sport event in the UK, Keswick Mountain Festival, which takes place in Lake District. People come from all over the UK to attend a range of different sports events in the wonderful setting. It’s a much loved festival. KMF has a significant digital presence of nearly 30k Facebook followers, and c13-14k followers on both Instagram and Twitter. The opportunity os to partner with us to a highly engaged outdoors active audience. Not just at the festival but throughout the year via our marketing and promotion. We have various sponsor options available and will collaborate and work closely with any partner to deliver on their objectives. KMK as a 150k annual active users on website, and a social reach of 1.5 million.
Target Audience
50:50 male female. Active outdoor sports enthusiasts is the core audience, broad age range but median of early to mid 40s. Relatively affluent.
Key Dates and Timings
Friday 16th May to Sunday 18th May 2025.
Specific Opportunity Details
we are looking for brand sponsorship of Keswick Mountain Festival - different sponsorship packages available. Keswick Mountain Festival is the UK's largest outdoors sports participation festival. It features 18 different sports events across trail running, road cycling, open water swimming, road cycling, triathlon, and adventure racing. KMF takes places on the weekend of 16-18 May 2025. It's set on the edge of the town in the Keswick, on Crow Park, perched on the side of DerwentWater with the most magnificent backdrop and views. In addition to the sports, there is a large speaker programme, live music, taster activities, outdoors brand expo, plus a lovely array of food and drink vendors. KMF sees around 15k pass through Crow Park on the weekend with over 3k people taking part in the sports events. Brand sponsors include the likes adidas TERREX, The North Face, Aquasphere who target the outdoors, active sports community that frequent the festival every year. We are looking for a title sponsor and a series of feature sponsors for 2025.
Features and Benefits
Branding, event stand, continual and deep promotion via KMF channels, advertising, & communication for c6-9 months. Access to KMF sports events for brands and onward to their customers. Sponsorship of specific features such as a sports category such as road cycling, or speaker programme, or live music etc.
Other Partners
adidas TERREX are an ongoing partner. Timothy Taylor, Aquapshere are ongoing. Others include Sportsshoes.com, The North Face.
Investment
In total looking for £100k upwards split across various new brand sponsors. Cost and value depending on the package.