Jordi San Andres – Rally Driver
I am Jordi San Andrés, a young Spanish rally driver and Formula 1 engineer currently living in the UK, where I work at Silverstone with Aston Martin F1. My career has been defined by hard work, determination, and success, having won every championship I’ve competed in so far, including the Catalonia Promotion Championship and the Volant RACC, the most important regional rally championship in Spain.
This year, I’m embarking on my most ambitious project yet: competing in the prestigious Desafío Peugeot, with the aim of expanding to the Peugeot Rally Cup Ibérica, covering Spain and Portugal. This represents a fantastic opportunity for your brand to gain visibility in two key European markets while aligning with the dynamic world of motorsport.
Motorsport fans are passionate, loyal, and highly engaged, and your brand could benefit from the exposure generated not only through the championships but also through media coverage, events, and my personal platforms as a young professional excelling in both motorsport and Formula 1.
Let’s work together to drive your brand to new heights while ensuring my career continues to grow.
Target Audience
Male & Female, 18-45 years old Highly engaged on social media platforms (Instagram, TikTok, YouTube) Passionate about motorsports, especially rally racing Fans of cutting-edge technology and automotive innovation
Demographics: Young professionals, students, and motorsport enthusiasts International audience, with a focus on Spain and Portugal Tech-savvy and trend-conscious individuals who follow F1, rallying, and motorsport in general ABC1 demographic, with interest in premium and high-performance brands
Key Dates and Timings
The sponsorship encompasses the full 2025 rally season, which includes prestigious events across Spain and Portugal as part of the Desafío Peugeot and potentially the Peugeot Rally Cup Ibérica. The season runs from March to October, with consistent opportunities for brand exposure throughout the year.
A key highlight is the Rally Sierra Morena, which is not only part of the Spanish Championship but also included in the European Rally Championship (ERC) calendar. This event attracts significant attention from motorsport fans and media across Europe.
Your brand will benefit from exposure during these high-profile rally weekends and throughout the year via social media campaigns, media appearances, and pre- and post-event promotional activities.
This sponsorship can also be customized for specific events, such as the Rally RACC, held in Salou, Spain, which is a major highlight of the season.
April 4-6 – Sierra Morena Rally (European Rally Championship) – Spain
May 1-3 – Aboboeira Rally – Portugal
July 12-13 – Rías Baixas Rally – Spain
July 31 – August 2 – Madeira Rally – Portugal
September 13-14 – Princesa de Asturias Rally – Spain
October 25-26 – Rally RACC – Spain
November 8-9 – La Nucía Rally – Spain
Specific Opportunity Details
This sponsorship opportunity offers your brand visibility in the Desafío Peugeot, Spain’s premier single-make rally championship, with potential expansion into the Peugeot Rally Cup Ibérica, covering Spain and Portugal. These events attract extensive media coverage and bring together a passionate motorsport audience.
Key opportunities include:
Brand presence: Placement on the car, driver suit, helmet, and other key areas with high visibility both on-site and in media coverage.
Engaging audiences: Reach a growing and young motorsport fan base through digital campaigns and event activations.
Tailored activation: Opportunities for product integration, promotional campaigns, or hosting branded experiences at events.
Aligning with me as a young Spanish driver and Formula 1 engineer gives your brand a unique connection to both professional motorsport and an aspirational demographic, making this partnership more than just a sponsorship—it’s a chance to tell a compelling story.
Features and Benefits
As a sponsor of my racing project, you’ll receive a wide range of benefits that will help boost your brand visibility and connect with a highly engaged and diverse audience. The partnership package includes:
Brand Exposure
Prominent placement of your logo on the rally car, driver’s racing suit, and team equipment, ensuring maximum visibility during events and media coverage.
Social Media Promotion
Extensive promotion across my social media platforms (Instagram, YouTube, TikTok, and more) with targeted posts, stories, and videos. I have a rapidly growing and highly engaged audience, particularly among young motorsport enthusiasts in Spain and Portugal.
Media Coverage
Your brand will be featured in interviews, event highlights, and other media appearances, including press releases and social media coverage from major motorsport publications like Marca and others.
On-site Exposure
Your logo and branding will be displayed at key rally events and fan zones, including high-traffic areas and pit locations, providing direct visibility to attendees.
Event Hospitality
Exclusive access to VIP areas at select events, offering the chance to network with industry professionals, drivers, and motorsport influencers.
Product Sampling and Promotions
Opportunity to distribute product samples, promotional materials, or branded items at key events, reaching a highly targeted audience.
Collaborative Content Creation
Opportunities for co-branded content, including behind-the-scenes videos, interviews, and live event coverage, shared across social media channels for increased reach.
Rally and Motorsport Community Engagement
Direct engagement with a passionate motorsport fan base, which includes tech-savvy, loyal followers who are likely to support your brand and products.
This partnership will not only give you visibility at major rally events but also ensure that your brand is associated with a young, dynamic, and sports-driven audience across multiple platforms and channels.
Other Partners
Catalan Motorsport Federation, RACC, Mavisa, Pirelli
Investment
For this season, I am looking for a partnership investment that will allow us to make the most of the opportunities ahead.
The investment can be structured in various ways, depending on your preferences and budget:
Cash Investment: A direct financial investment that supports the overall costs of competing in the Desafío Peugeot and other related events. The investment would contribute towards vehicle expenses, equipment, travel, team logistics, and marketing efforts.
Product/Promotional Support: If your brand offers relevant products or services, we can discuss in-kind sponsorship, where you provide goods or services in exchange for branding and exposure at events. This can include everything from performance equipment to promotional items for distribution at rallies.
Hybrid/Contra Deals: If a direct financial investment isn’t suitable, we are open to discussing contra deals. This might involve your brand offering products or services in exchange for marketing, brand visibility, and promotional efforts through social media, media coverage, and rally events.
I am happy to tailor the partnership based on your specific needs, and we can discuss the most effective approach that suits both parties. Whether it’s a larger-scale commitment or a more targeted, strategic collaboration, I believe there’s a great opportunity for us to create meaningful value together. Let me know how you would like to proceed!
Other Info
Additionally, I would like to highlight the significant media exposure and audience reach that comes with this opportunity:
Marca Interview: I recently had an interview featured in Marca, one of Spain’s largest sports newspapers, with over 1 million readers in print and 3 million digital readers. This exposure amplifies the visibility for any associated brand.
Social Media Reach: Across my social media platforms, I have a collective following of over 19 million people, which includes a highly engaged audience across Instagram, Twitter, and Facebook. These platforms provide an exceptional opportunity for sponsors to reach a wide and diverse audience with targeted content.
Media Coverage: Beyond the Marca interview, my participation in prominent rallies, especially the Desafío Peugeot, will be covered by major sports outlets, increasing brand visibility both locally and internationally.
This kind of exposure, combined with the events I’ll be participating in across Spain and Portugal, ensures that any brand partnering with me will gain access to a large, engaged, and highly relevant audience, particularly those interested in motorsport and a youthful, active lifestyle.