My name is James Bentley, and I am a 14-year-old karting driver competing at a high level in both local and international events. I currently race with Griffin Motorsports (GMS), a highly regarded national race team based in Kent. Recently, I secured an impressive 3rd place finish in a local club round, demonstrating my consistent performance and determination.
In addition to my success in the UK, I’ve had the privilege of competing internationally. Notably, I hold the lap record at Ducas Racing Circuit in France, a track where Formula 1 legends like Pierre Gasly and Esteban Ocon have competed. These experiences have further fuelled my passion for motorsport and my ambition to pursue a professional racing career.
To continue progressing toward my dream, I am seeking sponsorship to assist with vital racing costs, including a team suit and a custom-painted helmet. In return for your support, I can offer valuable exposure for your business through:
• Brand Placement: Your company’s logo prominently displayed on my kart’s custom livery, racing suit, and helmet.
• Event Visibility: Wearing a custom shirt featuring your brand name at the podium and throughout the paddock, ensuring visibility to teams, fans, and media.
• Partnership with a Future Star: By supporting me, you will be investing in the early stages of what I aim to make a successful motorsport career.
This partnership represents a unique opportunity to associate your brand with the exciting and fast-paced world of motorsport while helping a young driver with tremendous potential achieve his dreams.
Thank you for considering this opportunity. I would love the chance to discuss this in more detail and explore how we can work together. Please don’t hesitate to contact me at jBentley.karting@gmail.com.
Target Audience
My fan base primarily consists of both male and female fans aged between 12-25 years old, with a strong presence in the karting and motorsport communities.
These fans are highly engaged with the sport, following my journey and supporting my growth in karting. Notably, my supporters are also inspired by the success of motorsport stars like Ethan Bentley, a rising talent in karting, and the talented drivers from Griffin Motorsports (GMS), including Joe Gethen, a promising young driver with impressive performances, and Lewie Weaver, who has demonstrated great skill and consistency in national competitions.
These individuals are highly social, active on social media, and deeply invested in motorsports. They follow my progress closely, and their support continues to grow as I make strides toward competing at a national level. This audience is passionate about motorsport, keen to support up-and-coming drivers, and eager to engage with brands that align with their interests in speed, performance, and the thrill of racing.
Key Dates and Timings
I am aiming to fully commit to my karting career starting in March 2025. Prior to this, I have been dedicated to rugby as a Kent player, but my passion for motorsport has led me to transition into karting full-time. By March 2026, I plan to compete in the National Kart Cup (NKC), with a high expected placement based on my rapid development and consistent performance in local and international races.
Specific Opportunity Details
I am aiming to compete in the National Kart Cup (NKC) by 2026, a prestigious championship that showcases the best karting talent across the UK. This opportunity will allow me to race on some of the country’s top circuits and gain valuable exposure in the national motorsport scene.
As an up-and-coming driver, I’m steadily building my fan base both online and at the track. I currently have over 500 followers on TikTok and over 200 followers on Instagram, with my audience growing rapidly as I continue to share race highlights, behind-the-scenes content, and updates from my karting journey. My social media platforms have strong engagement, particularly within the motorsport community, making them an excellent avenue for brand visibility.
A partnership at this stage would position your brand as a key supporter of my journey to national-level success. Your involvement would provide direct exposure to a dedicated and passionate audience, both in-person at events and online. By 2026, with the NKC being a prominent championship, your brand would be associated with a driver competing on a national stage, gaining recognition and creating a positive association with the fast-paced, exciting world of motorsport.
Features and Benefits
As a sponsor, you would receive a comprehensive package that offers valuable exposure and numerous opportunities to promote your brand. Here’s an overview of what the sponsorship package would include:
1. Branding & Advertising:
• Your company logo prominently displayed on my kart’s custom livery, racing suit, and helmet, ensuring visibility at every race.
• Placement of your brand on my social media profiles, including TikTok and Instagram, where I have a rapidly growing fan base.
• Mentions and shout-outs on my social media platforms, increasing brand exposure to a dedicated motorsport audience.
2. Hospitality & Event Tickets:
• Access to exclusive hospitality packages at select events, including VIP passes for key races, allowing you to engage with fans, industry professionals, and other sponsors.
• Tickets to major karting events, offering you an opportunity to network with other sponsors and partners within the motorsport community.
3. Promotional Opportunities:
• Your brand’s logo and messaging featured in promotional materials, including race programs, event banners, and online content related to races and events.
• Opportunity to have a presence at events through branded merchandise or stalls, enhancing your visibility to a wide audience of motorsport fans.
4. Product Sampling & Cross-Promotions:
• The chance to provide branded products for sampling at events or through giveaways on my social media channels, creating direct engagement with fans and potential customers.
• Collaborations on exclusive promotions, such as co-branded merchandise or special offers tied to race events, to further boost brand awareness and customer loyalty.
This partnership will provide your brand with significant exposure both on and off the track, reaching a passionate audience and positioning you as a key supporter of the next generation of motorsport talent.
Other Partners
In the past, I have not had sponsors, but my brother Ethan Bentley has been fortunate to be supported by Cadnay Private Fund, a prestigious sponsor that has played a significant role in his karting journey. While I am still in the early stages of seeking sponsorship, my connection to Ethan’s sponsorship network demonstrates the potential for collaboration and credibility in the motorsport world.
As I begin building my own sponsorship base, I am eager to partner with brands that value the opportunity to be associated with a rising star in karting. Sponsoring me would allow your brand to join a growing network of supporters in the motorsport community, where brands that value performance, excellence, and future potential align together. Your brand will be joining a community that fosters mutual success, and I am committed to ensuring that every partnership is valuable and aligned with the goals of all parties involved.
Investment
I am seeking sponsorship to help fund my karting career, specifically looking for a rough investment of £1,000 for every weekend I go racing, which will cover entry fees, travel, and other racing-related expenses. In addition, I am looking for support for a custom racing suit and other essential gear, including a custom-painted helmet. The sponsorship can come in the form of cash investment, product support, or promotional assistance, depending on what suits your brand’s objectives. This partnership would offer valuable exposure both at events and through my growing social media platforms.