GAMABHANA UK
GAMABHANA is a UK-based social initiative founded in March 2017 by Santosh Deshpande and Supriya Deshpande, supported by a passionate network of like-minded individuals across the UK and Europe. We are a registered not-for-profit organisation with Companies House.
Since our inception, we have proudly hosted musical and theatrical events featuring legendary artists from India, with a focus on Indian Classical and Semi-Classical music. Our events are non-commercial, and any surplus funds are donated to UK-based charities and orphanages in India.
Target Audience
Our events appeal to a refined, culturally engaged audience with a deep appreciation for Indian classical music and heritage.
Demographics
Age Range: 30–65
Gender: Balanced male and female attendance
Ethnicity: Predominantly South Asian, with growing interest from broader multicultural communities
Location: UK-based, especially in cities like Manchester, London, Edinburgh, and Birmingham
Psychographics
Professionals & Academics: Engineers, doctors, IT professionals, educators, and entrepreneurs
Culturally Active: Regular attendees of music, dance, and literary events
Family-Oriented: Often attend with spouses, children, or parents
Values: Tradition, excellence, community, and artistic expression
Socioeconomic Group
ABC1 demographic: Middle to upper-middle class, educated, with disposable income for cultural experiences
Key Dates and Timings
April 2026 – 18th, 19th, 26th April. Sponsorship is required as soon as possible.
Specific Opportunity Details
A living legend, Devaki Pandit is one of India’s most celebrated Hindustani classical vocalists. Her artistry spans classical, semi-classical, devotional, and light music genres. She has performed globally and collaborated with icons like Pt. Jasraj, Ustad Zakir Hussain, and Hridaynath Mangeshkar. Her concerts are known for their emotional depth, technical brilliance, and spiritual resonance.
We are proud to host an exclusive concert series featuring Devaki Pandit in London, Leicester, Edinburgh, and potentially Cambridge. These events aim to promote Indian classical music and foster cultural appreciation across the UK.
• Expected Audience: 1,000–1,200 across all venues
• Leicester Concert: Over 300 attendees, including affluent South Asians and Hindustani classical music connoisseurs from diverse communities
• Format: Solo vocal performance with live accompaniment
• Duration: 2.5 hours including intermission
• Audience Profile: South Asian diaspora, music enthusiasts, corporate guests, cultural organisations
Features and Benefits
By sponsoring this prestigious event, your brand will gain:
• High-visibility exposure across social media (Facebook, Instagram, WhatsApp)
• Direct engagement with a culturally rich and diverse audience
• Brand alignment with excellence, heritage, and community enrichment
• On-site presence to showcase products/services during concert breaks
• Positive association with a world-class artist and a respected cultural initiative
Other Partners
None so far.
Investment
Presenting Sponsor £5,000+ cash investment.
Prime branding, stage mentions, 10 VIP passes, backstage access
Other Info
Key Highlights of the Sponsorship Opportunity
1. Prestigious Artist
Devaki Pandit is a globally respected Hindustani classical vocalist with a rich legacy and wide appeal.
Her concerts attract discerning audiences and offer sponsors association with cultural excellence.
2. Proven Track Record
Your organisation has successfully hosted high-quality cultural events, including a recent concert at The Dean in Edinburgh.
Demonstrated ability to attract engaged audiences and deliver professionally managed experiences.
3. High-Value Audience
ABC1 demographic: Educated, affluent, and culturally active professionals.
Strong representation from South Asian communities, academics, and families.
Ideal for brands targeting premium, values-driven consumers.
4. Marketing & Media Exposure
Multi-channel promotion: Social media, email campaigns, posters, and press outreach.
Sponsor branding across all platforms and materials.
Opportunities for media coverage and community recognition.
5. Customisation & Flexibility
Sponsorship packages can be tailored to meet specific brand goals.
Options for product placement, sampling, and co-branded content.
6. Community & Cultural Impact
Sponsors contribute to the preservation and promotion of Indian classical arts in the UK.
Positive brand association with heritage, education, and artistic excellence.