FxFashion Show
FxFashion UK is a pioneering fashion events organisation with over 8 years of experience championing diversity, inclusivity, and innovation in the UK fashion scene. Through the FxFashion Show, we provide a vibrant platform dedicated to spotlighting talented, underrepresented designers and creatives, showcasing their groundbreaking work to engaged audiences across live events and digital media.
By partnering with FxFashion UK, your brand gains:
Significant Exposure: Visibility to our growing digital community, including 54,500+ Instagram followers and strategic partnerships with prominent UK influencers such as Chloe Burrows (1.7M followers), Sherlina Nym (1.3M followers), and Russ Millions (1.2M followers).
Authentic Brand Alignment: Position your company at the forefront of progressive, inclusive fashion, demonstrating commitment to diversity, sustainability, and ethical industry practices.
Direct Audience Engagement: Opportunities for interactive brand activations, targeted promotions, and exclusive content, connecting you directly with influential fashion industry leaders, trendsetters, and a digitally savvy audience.
Creative Collaboration: Tailored sponsorship packages that enable you to uniquely integrate your brand into event content, promotional campaigns, and engaging social media activations.
A sponsorship with FxFashion UK is more than exposure—it’s an active partnership contributing to meaningful change and innovation within the fashion community. Join us in shaping an inclusive future for fashion while elevating your brand’s impact and visibility.
Target Audience
Our audience consists primarily of females, but also includes males aged 20–40, with a strong interest in fashion, beauty, music, culture, and social trends. The majority are UK-based, particularly concentrated in London and surrounding areas. They are interested in the elegant, high class life style and are aspirational.
They’re socially active, digitally engaged, and drawn to brands that reflect creativity, inclusivity, and cultural relevance. Many fall into the ABC1 demographic, with interests ranging from style and entertainment to entrepreneurship and conscious living.
Our content and events attract an audience that values representation, new perspectives, and visually impactful storytelling—making this an ideal opportunity for brands looking to connect with a modern, multicultural, and fashion-aware crowd.
Audience Snapshot:
Gender: Primarily female, but inclusive of male audiences
Age range: 20–40
Location: UK-focused, with a large base in London and urban areas
Demographic: ABC1 – style-conscious, socially aware, digitally native
Interests: Fashion, beauty, music, culture, social trends, entrepreneurship
Engagement: Highly active on Instagram and YouTube; responsive to brand content and digital storytelling
Key Dates and Timings
September 2025 for a one-off event
Specific Opportunity Details
FxFashion Show – Runway event showcasing emerging, diverse UK fashion designers.
Location: Central London (venue details upon confirmation)
Frequency: Bi-annual event, supported by year-round digital content.
Audience & Reach:
Instagram: 54,500+ followers (instagram.com/fxfashionuk)
YouTube: Videos on our channel and all the well-followed photographers and videographers (event highlights, designer stories, behind-the-scenes content)
Influencer relationships: Chloe Burrows (1.7M followers), Sherlina Nym (1.3M followers), Russ Millions (1.2M followers).
Sponsorship Benefits:
Direct exposure to fashion industry leaders, influencers, and digitally active consumers.
Opportunities for tailored brand activations, promotions, and collaborative content.
Authentic alignment with inclusive fashion, diversity, and sustainability values.
Features and Benefits
As a sponsor of the FxFashion Show, your brand will receive a full suite of benefits designed to maximise visibility, engagement, and impact. Packages can be tailored based on sponsorship tier, but typically include:
Branding: Prominent logo placement across event signage, digital screens, step-and-repeat boards, and stage visuals.
Advertising: Inclusion in our marketing campaigns, social media posts, email newsletters, and a dedicated advertorial in the printed and digital event magazine.
Digital Exposure: Featured placement in our YouTube mini-series and behind-the-scenes content, with options for branded segments or custom video mentions.
Social Media Promotion: Collaborative Instagram posts, stories, reels and tags across our 54.5k+ follower base, plus mentions in influencer content.
Product Sampling: Opportunity to include free samples, branded gifts or flyers in guest gift bags, or set up activation stations at the event.
Giveaways & Competitions: Run co-branded giveaways in the lead-up to the event to grow social media followers and mailing lists.
Hospitality: VIP tickets and backstage access for your team or clients, with networking opportunities during and after the event.
Brand Activation: Space to run interactive experiences or demos during the show or pre-show build-up.
Investment
Sponsorship Packages
Main Event Sponsor – £6,000
Exclusive naming rights: e.g., “Your Brand Presents: FxFashion Show”
Prominent branding across all event materials, digital screens, stage visuals, and attendee badges
20-second branded advert in each episode of the YouTube series
Product sampling and promotional material included in gift bags
Joint social media giveaways to boost brand engagement and following
VIP hospitality and backstage access on the day of the event
Opportunity to co-create branded challenges or activations online or on-site
Extensive coverage across all event press and post-show content
Media Build-Up Sponsor – £2,500
Naming rights on YouTube series: e.g., “FxFashion Model Search in Partnership with Your Brand”
Logo consistently featured throughout the YouTube content
Dedicated full-page advert in the printed event magazine
Space for digital or in-person brand activation at the event
QR-code call-to-action to collect data or promote offers
Product sampling opportunities
Inclusion in promotional campaigns across social channels and email
Prominent logo placement on digital and print materials
Magazine Sponsor – £1,000 + Print Costs
Featured placement in 150 printed A5 event magazines
10-page editorial or advertorial space
Opportunities for product sampling and social media promotions
Logo on event banners, screens, and promotional materials
Inclusion in social media campaigns and tagged posts
Access to the model casting process for behind-the-scenes exposure
Wild Card Sponsor – Flexible Amount
Open opportunity for creative or unique brand activations
No fixed format – selected based on originality, brand fit, and proposed investment
Premium double-page magazine spread
Behind-the-scenes media access on the event day
Tailored promotional placements or content co-creation
Ideal for disruptive, bold, or purpose-driven brands looking to stand out