England Short Mat Bowls Team

Sponsor Info

Location: UK National

Sector: Lawn Sports

Budget: Under 10k

Social Media

Facebook Followers: Over 5000

Instagram Followers: Around 1300 (planed work to improve this)

X (Twitter) Followers: just over 1000

TikTok Followers: Around 600 (planed work to improve this)

YouTube Subscribers: Just above 300 (planed work to improve this)

England Short Mat Bowls Team

 

Partnering with the national squad means investing in talent, respect, and earned success.
Sponsors play a vital role in helping us elevate standards while receiving valuable exposure and engagement in return.

What Is Short Mat Bowls?
Short Mat Bowls is an indoor sport. Designed for smaller spaces like village halls and leisure centres, offers year-round accessibility for all ages and abilities, including wheelchair users. Simply it is a sport for all

It’s not just a sport — it’s a community of over 1,000 clubs nationwide, connecting recreational bowlers with competitive athletes in leagues, national championships, international fixtures, British Isles Championships & World Championships

The England Short Mat Bowls Team is built on:

Foster: Developing the sport by cultivating growth in skills, relationships, and character.

Promote: Actively raising awareness and expanding the sport’s reach.

Encourage: Inspiring confidence and motivation in all players through positive engagement.

Squad Values
Within the squad environment, the focus is on:

Drive: Pursuing high performance through dedication and work ethic.

Squad Spirit: Building unity and shared ambition within the team.

Fair Play: Upholding respect, rules, and sportsmanship.

Professionalism: Creating a supportive, coached, and competition-ready environment that elevates players and the sport’s reputation.

Target Audience

Age Range: Predominantly 40+, but increasingly diverse due to youth programs and inclusive club initiatives.

Demographics:

Mixed gender representation

Primarily ABC1 socioeconomic group (middle to upper income)

Community-oriented individuals with recreational and competitive interest

Accessibility: Inclusive of all abilities — wheelchair users and mobility-limited individuals are active participants

Engagement Environment
Local club culture across 1,000+ venues, including village halls and leisure centres

Spectators tend to be family, friends, and club members — creating a grassroots community with national reach

Key Dates and Timings

Events all year round ranging from
Inter County Championships
National Championships
British Isles Championships
World Championships

Specific Opportunity Details

The English Short Mat Bowls Association has over 18,000 members

Social media presence is on Facebook and we have a website

Brand Visibility – Logo placement on team kit, promotional material & recognition on website
Potential cross-promotions with other sponsor partners
Public Recognition – Recognition on Website, Social media features and Public announcements
Networking Opportunities – Connection with players, management, and the wider bowls community
Event Presence – Verbal acknowledgements at official functions
Naming Rights – Sponsor a squad trial or player achievement award

Emotional & Social Appeal
Emphasises camaraderie, professionalism, and respect

Engages fans who value heritage, discipline, and fairness

Appeals to sponsors looking for ethical alignment and genuine community impact

Features and Benefits

Brand Visibility – Logo placement on team kit, promotional material & recognition on website
Potential cross-promotions with other sponsor partners
Public Recognition – Recognition on Website, Social media features and Public announcements
Networking Opportunities – Connection with players, management, and the wider bowls community
Event Presence – Verbal acknowledgements at official functions
Naming Rights – Sponsor a squad trial or player achievement award

Investment

Bronze – Up to £500 – Website recognition & One thank-you mention on social media
Silver – £501–£1000 – Website recognition & Three social media shoutouts per season
Gold – £1,001 -£2,000 – Advertising at all England squad weekends, Advertising on bowls equipment. Advertising in programs at major events. Website recognition. Social media shoutouts quarterly
Platinum – £2,000 – Logo on team kit, bowls stickers or bowls cloths, Advertising at England squad weekends & hosted major events, Advertising in programs at major events, Naming rights to trials or awards, Website recognition, Feature in all social media posts & Verbal recognition at major events

Other Info

Dear Prospective Sponsor,

Be part of Something Great
I hope this message finds you well. I’m reaching out to explore a potential sponsorship opportunity with the England Short Mat Bowls Squad.

Partner with National Excellence
As England Manager, I invite you to partner with a squad defined by dedication, growth, and sportsmanship. Your partnership would help us continue to elevate standards within the sport and invest in the development of promising talent at national and international levels.
What Is Short Mat Bowls?
Short Mat Bowls is an indoor sport. Designed for smaller spaces like village halls and leisure centres, offers year-round accessibility for all ages and abilities, including wheelchair users. Simply it is a sport for all

It’s not just a sport — it’s a community of over 1,000 clubs nationwide, connecting recreational bowlers with competitive athletes in leagues, national championships, international fixtures, British Isles Championships & World Championships. More information at The English Short Mat Bowling Association

Why Sponsor Us?

Brand Visibility across digital platforms and social media

Promotion & Recognition

Naming Rights for awards

And more…