Crawley Athletics Club
Crawley Athletics Club is more than just a local sports team — we are a thriving community hub, developing talent, promoting healthy lifestyles, and inspiring the next generation of athletes. By sponsoring Crawley Athletics Club, your brand will be aligning with a respected, high-performing organisation that offers exceptional value and visibility.
1. Proven Track Record of Success
We are proud of our strong performance history, with athletes regularly competing — and succeeding — at county, regional, and national levels. Our coaching programs have produced elite-level competitors as well as hundreds of enthusiastic grassroots participants.
2. Community Impact
Our club welcomes members of all ages and abilities — from young children trying athletics for the first time to seniors maintaining their health through sport. We are committed to inclusion, wellbeing, and community development.
Your sponsorship would directly support:
Youth development programs
Outreach to local schools
Equipment and facility improvements
Opportunities for disadvantaged or underrepresented groups to participate in athletics
3. Brand Exposure
As a sponsor, your brand would gain excellent visibility through:
Branded kit and teamwear worn at competitions across the UK
Exposure at home events held at our Crawley base, attended by hundreds of spectators
Mentions and features on our growing social media platforms and website
Inclusion in club press releases, newsletters, and community events
4. Strong Local Presence
Crawley Athletics Club is deeply embedded in the local community, attracting members and supporters from across Crawley, West Sussex, and surrounding areas. Your brand will be supporting a well-known and respected local institution — earning both recognition and goodwill.
5. A Partnership with Purpose
Sponsoring us isn’t just a marketing decision — it’s a chance to give back and make a real difference. You’ll be helping to nurture local talent, promote physical and mental health, and provide a positive outlet for young people.
Target Audience
🌍 Audience & Reach
We may be a local club, but our reach extends far beyond Crawley.
Over 400 active members, from ages 8 to 80+, including families, coaches, and volunteers
Spectator attendance at home events: 300–600 per event
Website: ~2,000 unique visitors per month (and growing)
Instagram: 1,500+ followers
Facebook: 2,000+ followers
Twitter/X: 1,200+ followers
We post regular content, race results, athlete highlights, and training updates — providing sponsors with regular exposure and engagement.
Our athletes regularly compete at regional, national, and even international levels, bringing further visibility to the Crawley Athletics Club name (and by extension, our sponsors).
Key Dates and Timings
Needed for the 2025/26 track season which begins in January and will be needed forever.
Specific Opportunity Details
We have a range of sponsorship packages to suit different levels of investment and brand objectives. These include:
1. Main Club Sponsor
Branding on all team kit and training wear
Logo and link on website homepage
Named sponsor in all press releases and club communications
Dedicated social media shoutouts and co-branded content
On-site branding at club events (banners, signage)
2. Trackside Advertising
Your company’s banner displayed around the track at K2 Crawley, seen weekly by hundreds of athletes, families, and event visitors
Annual or seasonal placements available
3. Event Sponsorship
Title sponsorship of one or more of our home meets (e.g. “The [Your Brand] Open”)
Presence on all promotional materials and programs
Booth or presence at the event for direct customer engagement
4. Youth Development Partner
Sponsor our junior programs or academy athletes
Recognition on junior team kit and promotional materials
Regular impact updates and thank-yous from the young athletes you support
5. Digital Sponsor
Co-branded posts on social media
Logo on our monthly newsletter
Web banners or sponsored posts on our growing website
🤝 Why Partner with Crawley Athletics Club?
Authentic Local Engagement: Align your brand with an established and respected community organization.
Positive Public Image: Support youth development, health, and inclusion through sport.
Great Value: Our sponsorship packages offer wide exposure at a fraction of the cost of traditional advertising.
Custom Opportunities: We’ll tailor a partnership package that fits your goals, whether it’s brand awareness, local engagement, or CSR.
Let’s talk about how we can work together.
We’re excited to welcome new partners into the Crawley Athletics Club family. Whether you’re a large company or a local business, we believe in building lasting, mutually beneficial relationships.
Features and Benefits
🏅 What Sponsors Receive — Your Benefits Package
Partnering with Crawley Athletics Club opens up a range of high-value marketing and engagement opportunities. We’re committed to delivering measurable value for our sponsors while offering flexible packages that align with your brand goals, budget, and audience.
Below is a breakdown of what your business or organization would receive as part of your sponsorship package:
🔗 Brand Visibility & Promotion
1. Branding on Club Kit
Your logo prominently displayed on athlete competition vests, training gear, coaching staff apparel, and team tracksuits.
Seen at local, regional, and national events — giving you exposure to a wide audience beyond Crawley.
2. Trackside & Event Branding
Banners or signage placed at our home track at K2 Crawley, where hundreds train and compete weekly.
Visibility during major events and open meets attended by athletes, supporters, schools, and media.
3. Website & Digital Presence
Logo and link placement on our website homepage and sponsor page.
Featured sponsor blog posts or spotlights highlighting your business.
Inclusion in our monthly club newsletter.
4. Social Media Exposure
Regular shoutouts and mentions on Facebook, Instagram, and Twitter/X.
Co-branded posts, giveaways, or stories around events or campaigns.
Branded athlete interviews or “sponsor spotlights.”
🎤 Advertising & Promotional Opportunities
5. Sponsored Events
Title or category sponsorship of a Crawley AC meet or club night (e.g., “The [Your Company] 100m Final”).
Your brand included on posters, entry forms, livestreams (if applicable), programs, and result sheets.
Option to distribute flyers, display pop-up stands, or run giveaways at the event.
6. Product Sampling & Demonstrations
Bring your brand to life by offering product samples or interactive experiences during club training days or open meets.
Great for food & drink, fitness, retail, and service-oriented brands looking for direct engagement with a family-oriented audience.
🎟️ Hospitality & Networking
7. VIP Access & Hospitality Tickets
Invitations to club events and sponsored meets with access to hospitality areas (if applicable).
Great for entertaining clients, staff rewards, or simply experiencing the positive impact of your sponsorship first-hand.
8. Media Opportunities
Joint press releases announcing your partnership with the club.
Local media coverage in Crawley and Sussex sports publications.
Opportunity to speak at club events or awards evenings as a valued partner.
🌱 Corporate Social Responsibility (CSR) Impact
9. Community Impact Reporting
Quarterly or annual updates on how your sponsorship is helping athletes and club development.
Stories of youth success, new opportunities created, or facilities improved — backed by photos and quotes.
Great for internal CSR reporting or PR campaigns.
10. Community & School Outreach Co-Branding
Opportunity to co-brand community initiatives, such as school taster sessions, girls-in-sport programs, or disability athletics projects.
Other Partners
Kukuri is the only brand which has been involved in making our kit.
Investment
As much as Needed!
We’re currently seeking sponsorship support to help us grow and sustain the club’s programs, KIT, events, facilities, and athlete development. We welcome both cash investments and in-kind (contra/product) support, depending on the nature of your business and how you’d like to get involved.
💰 Cash Investment
We offer flexible sponsorship tiers starting from:
Bronze Sponsor – £500+ per year
Suitable for local businesses looking to support grassroots sport and get basic visibility (e.g. website presence, social media mentions).
Silver Sponsor – £1,000–£2,000 per year
Increased branding opportunities, including banner placement, branded kit for select squads, and digital advertising.
Gold/Main Sponsor – £3,000–£5,000+ per year
Maximum exposure across kit, digital, and event signage, plus bespoke promotional opportunities, VIP access, and co-branded community initiatives.
💡 These packages are flexible and can be tailored to fit your marketing goals and budget.
🔁 Contra or Product/Promotional Support
We also welcome non-cash contributions that provide value to the club, such as:
Product Donations (e.g. sportswear, nutrition, fitness equipment, water bottles, raffle prizes)
Services in Kind (e.g. printing, photography, transport, event support)
Promotional Support (e.g. co-branded campaigns, social media giveaways, event booths)
Discounted Services for our members in return for brand promotion
If your business offers a product or service that aligns with athletics, sport, youth development, or wellbeing, we’d love to explore a mutually beneficial partnership.