Courtside at Wimbledon Quarter
An immersive tennis lounge experience in the heart of Wimbledon, celebrating The Championships, Wimbledon with live screenings every day, branding opportunities throughout, ad space on prominent digital screens, themed décor, and high footfall – ideal for brand visibility.
Target Audience
With the event set within Wimbledon Quarter, the target audience for this event is wide-reaching and can be split into a few key groups:
1. Wimbledon Tennis Fans & Visitors: local and visiting spectators who are in town for The Championships but may not have tickets. / those looking for free or family-friendly ways to soak up the tennis atmosphere / those Interested in watching matches on a big screen in a lively environment.
2. Shoppers & Lifestyle Seekers: regular visitors to Wimbledon Quarter – including families, young professionals (large population within Wimbledon), A1 consumers, retirees / those who tend to enjoy experiential retail, leisure, and lifestyle activities and those responsive to interactive, premium-feeling brand activations.
3. Local Community & Families: Wimbledon residents and local families seeking free or accessible entertainment during the summer holidays – this is a key demographic of ours / often attend community events and respond well to trusted, household-name sponsors.
4. Remote Workers & On-Site Professionals: people using Wimbledon Quarter as a coworking and leisure hub all day, everyday / those who tend to engage with food & drink, wellness, and leisure activations during lunch or post-work.
5. Health & Fitness Enthusiasts: with a Third Space gym within the Quarter we receive a large number of visitors engaged heavily with health & fitness, providing constant and steady footfall throughout the centre day-in, day-out.
Key Dates and Timings
Monday 30th June – Sunday 13th July 2025
Specific Opportunity Details
Courtside at Wimbledon Quarter is our flagship summer activation in the heart of Wimbledon – a vibrant, family-friendly tennis lounge timed to coincide with the world-famous Wimbledon Championships.
Hosted within Wimbledon Quarter, a dynamic shopping and community destination, this indoor-outdoor event space features AstroTurf, deck chairs, picket fencing, a tennis wall, and a stunning 5-metre screen airing the tennis live under our iconic sliding roof – a playful nod to Centre Court itself.
The event creates an immersive and relaxed environment for shoppers, families, and tennis fans to watch matches, take part in themed activations, and enjoy food and drink from on-site vendors. With thousands of visitors passing through Wimbledon Quarter weekly, and peak footfall during The Championships, Courtside is a high-visibility platform for brands looking to align with sport, lifestyle, and local community.
Last year, the event attracted premium sponsorship from American Express – and we’re now seeking a new headline partner for 2025.
Whether you’re aiming for brand engagement, local outreach, experiential sampling, or digital promotion, Courtside provides a flexible platform with genuine community feel and top-tier exposure.
Features and Benefits
Prominent branding onsite, onscreen and online
Presence in promotional materials
Onsite branding options including escalator vinyls, branded deckchairs, flag/banner opportunities, screen branding and more
Dual branding on strawberries & cream giveaway activation (2 portions over 2 Saturdays)
Option to host other activations, competitions or product sampling
Mention in press and media coverage including local Wimbledon publication, The Wimble
Other Partners
Our 2024 event was proudly sponsored by American Express Platform. We are looking for a sole sponsor of the event.
Investment
£15,000 media investment plus production budget for the branded deckchairs (can keep these as required) and escalator vinyls.