Birmingham Arts School Celebration Event
The Birmingham Arts School (BAS) Celebration Event is our flagship annual gathering, bringing together over 100 attendees from across the education and arts sector, including teachers, school leaders, cultural organisations, artists, and young performers. Taking place on Thursday 26th June 2025 at Birmingham City University, the event shines a spotlight on the powerful role of the arts in education—celebrating creativity, collaboration, and achievement in schools across Birmingham.
Why Sponsor?
As a sponsor, your brand will be aligned with a powerful, positive mission: enriching the lives of young people through access to high-quality arts experiences. It’s a chance to publicly champion the value of creativity in education and demonstrate your commitment to Birmingham’s vibrant cultural future.
Sponsorship offers meaningful visibility, trusted sector alignment, and opportunities to build relationships with influential figures in education and the arts. Whether driven by CSR goals, brand awareness, or community impact, this partnership positions your business as a champion of culture, education, and equity in our city.
Target Audience
Target Audience
The BAS Celebration Event appeals to a diverse, values-driven audience within the education and arts sectors. This includes:
Teachers and headteachers from primary and secondary schools
Cultural leaders and creative producers from leading arts organisations
Independent artists, practitioners, and facilitators
University students training in education and the arts
Sector influencers and stakeholders passionate about young people’s access to the arts
The demographic is predominantly aged 25–55, with a strong representation of ABC1 professionals committed to social impact, inclusion, and creativity in education. Sponsors will be engaging with individuals who influence school partnerships, commissioning decisions, and arts programming across Birmingham and beyond.
Key Dates and Timings
The BAS Celebration Event will take place on Thursday 26th June 2025, from 5:30pm to 8:00pm, at Birmingham City University.
We are seeking sponsorships from April 2025 onwards, with visibility and brand recognition lasting before, during, and after the event through our marketing campaigns, event materials, social media, and follow-up communications. Sponsors will benefit from sustained engagement and visibility across our networks for several months.
Specific Opportunity Details
The BAS Celebration Event will take place on Thursday 26th June 2025 at Birmingham City University, and will feature a full evening of performances, awards, and recognition, highlighting the impact of arts education in schools. The event will bring together an invite-only audience of around 100 influential individuals—including headteachers, teachers, artists, arts organisations, creative industry leaders, and young performers—making it a unique cross-sector opportunity to connect with both the education and creative industries.
Digital Reach & Exposure:
Birmingham Arts School maintains a growing digital presence with:
Over 1,500 engaged newsletter subscribers
An active audience across Instagram, LinkedIn, and X (formerly Twitter)
Partnerships with over 30 respected arts organisations across Birmingham
Frequent collaborations with Birmingham Education Partnership (BEP), expanding our professional and educational network
Why Get Involved?
Brand Exposure: Your logo will appear on high-impact materials—from trophies to stage backdrops and digital promotions
Thought Leadership: Share your message with our audience through statements, live participation, and web features
Community Impact: Help drive cultural engagement and equitable access to the arts in schools
Lasting Recognition: We include sponsors in post-event reports and communications, ensuring your contribution continues to resonate
This event isn’t just a one-off photo opportunity—it’s about becoming part of a movement to champion creativity and opportunity for the next generation.
Features and Benefits
What Sponsors Receive
Sponsoring the BAS Celebration Event offers a high-value opportunity to align your brand with Birmingham’s most impactful education and arts initiative. Benefits include:
Brand Visibility: Your logo will appear on the event booking page, all promotional materials, trophies, event presentations, and social media campaigns.
Promotional Opportunities: Sponsors are invited to submit a quote for use across event communications, with links to their website, boosting SEO and audience reach.
On-the-Night Involvement: Sponsors can take part in judging award categories, presenting awards on stage, and being part of event photography and video documentation.
Post-Event Recognition: Your brand will be featured in post-event communications, feedback reports, and across follow-up project announcements.
Audience Engagement: With over 100 influential attendees across the arts and education sectors, this is an ideal platform for meaningful B2B relationship-building and sector visibility.
Other Partners
We are currently in conversation with a number of prospective brand sponsors and are excited to welcome our first confirmed commercial partner for this flagship Celebration Event. This presents a unique opportunity for a business to lead the way and be positioned as a founding supporter.
While no commercial sponsors have yet been confirmed specifically for this event, Birmingham Arts School is proud to be supported throughout the year by a network of respected cultural partners, including organisations such as Birmingham Royal Ballet, Sampad South Asian Arts & Heritage, Ikon Gallery, The GAP Arts Project, Ex Cathedra, and many more. These partnerships reflect the strong foundation and credibility of our work in Birmingham’s arts and education landscape.
We’re now looking for a brand whose values align with ours — to stand out as a key supporter of creative education and take a leading role in celebrating Birmingham’s educators, artists, and the next generation of cultural changemakers.
Investment
We are seeking a cash investment of £3,000 to support the delivery of the BAS Celebration Event. This funding will help cover essential event costs including keynote speaker fees, catering and refreshments, event décor and branding, professional photography, marketing and promotional materials, as well as coach hire to support a performing school group’s participation.
We are also open to discussing additional in-kind support or product-based contributions that align with the spirit of the event — particularly those that enhance the experience for guests, such as refreshments, giveaways, or print/design services.
This investment will directly enable us to create a memorable, high-quality celebration that recognises and uplifts creative educators, artists, and young people across the region.
Other Info
The BAS Celebration Event is not just an awards evening — it is a moment of recognition and reflection for Birmingham’s creative education and cultural sector. This annual event celebrates the work of teachers, artists, and cultural organisations that champion creativity and empower young people through the arts.
Our audience includes decision-makers from across education and culture, making this an excellent opportunity for a brand to align with values of creativity, diversity, youth development, and regional pride.
Sponsoring this event also offers early access and relationship-building potential with Birmingham Arts School — a fast-growing initiative supporting arts and cultural learning in schools across the city. As we expand our reach, sponsors of this celebration will be part of a story that stretches far beyond a single evening.
We are a project under the Birmingham Education Partnership (BEP), which ensures strong links to the education system and a long-standing reputation in the city.