Birmingham Albion FC
Birmingham Albion FC is a new grassroots club in Birmingham preparing for the 2026/27 Saturday League. We’re offering a focused visibility package: front-of-shirt (home & away), training kit branding, and pitch-side branding during training. We train 3 times per week and publish regular photo/video snippets from sessions. We also plan 3 live-streamed matches during the season to boost exposure for our partner.
Target Audience
• Primary: Open-age adults 18–35 in Birmingham; university students (UoB, Aston, BCU) and young professionals; football-first audience, highly social and mobile-first.
• Secondary: Local families and community football fans; local SMEs looking for cost-effective, community-minded visibility.
• Profile: Multicultural, sport/fitness and streetwear interests; regular consumers of short-form video; attend/engage with grassroots football on weekends.
Key Dates and Timings
• Term: One full season Aug 2026 – May 2027 (option to extend).
• Pre-season content: from June–July 2026 (kit reveal & sponsor launch).
• Training: 3 sessions per week throughout the season.
• Live streams: 3 matches across the season (dates TBC in coordination with league/venue).
• Reporting: monthly summary of posts/mentions; end-of-season wrap-up with assets.
Specific Opportunity Details
What’s included (2026/27):
• Front of Shirt (Home & Away): Primary logo placement on match jerseys, season-launch announcement, website sponsor page, and pinned social posts.
• Training Kit Branding: Logo on training tops/bibs and coaches’ apparel used 3x weekly sessions.
• Training Ground Visibility: Pitch-side branding during training (A-frame/portable boards or banners where permitted).
• Media & Content: Weekly short-form clips from training across Instagram/TikTok/X/LinkedIn, plus 3 live-streamed matches during the season with verbal/visual acknowledgements.
• Reporting & Rights: Monthly summary of posts/mentions and rights to use “Official Shirt & Training Partner of Birmingham Albion FC”.
Compliance: Family-friendly categories; we follow FA and Birmingham County FA guidelines.
Contact: sponsorship@birminghamalbionfc.com for proposals and artwork specs.
Features and Benefits
• Branding: Primary logo on the front of match shirts (home & away), plus training kit branding used 3× per week and pitch-side boards/banners during training (where permitted).
• Digital exposure: Minimum 2 training clips per week across Instagram, TikTok, X/Twitter and LinkedIn, sponsor tags/hashtags, a pinned launch post, dedicated sponsor page on our site, and 3 live-streamed matches with verbal and on-screen acknowledgements.
• PR & assets: Season-launch announcement, photoshoot with players, framed shirt for your office, and rights to use “Official Shirt & Training Partner of Birmingham Albion FC” in your marketing.
• Community activation: Product sampling or offers at trials/training open sessions; staff engagement invites; giveaways for our audience.
• Reporting & governance: Monthly summary of posts/mentions and links, brand-guideline compliance, and a season wrap-up pack with imagery and content highlights.
• Exclusivity: Option for category exclusivity (one sponsor per category) by agreement.
Other Partners
No conflicting partners currently signed. We welcome complementary partners (e.g., printing, photography, physio, transport, café/food). First-mover advantage available with optional category exclusivity (e.g., financial services, F&B, education, sports retail).
Investment
We’re open to either a cash investment or a mix of cash + in-kind support (e.g., printing/transport/physio) at agreed fair value.
• Full package (Front of Shirt + Training Kit + Pitch-side at training + Media package incl. 3 live streams): £1,800 for the season.
• Front of Shirt only (home & away): £1,200–£1,500.
• Training Kit + Pitch-side + Media package: £700–£900.
Payment terms flexible (e.g., on signing + mid-season). Family-friendly categories only; all activity aligned with FA/Birmingham County FA guidelines.
Other Info
• Training 3× per week, regular photo/video snippets every week, and 3 live-streamed matches across the season.
• Front-of-shirt + training kit + pitch-side (training) package, with monthly reports and brand-guideline compliance.
• Option for category exclusivity; family-friendly brands only; all activity aligned with FA/Birmingham County FA guidance.